Web3 project fundraising is becoming increasingly difficult—how can you make your pitch win favor within 30 seconds?
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Web3 project fundraising is becoming increasingly difficult—how can you make your pitch win favor within 30 seconds?
Most presentations fail because they over-explain, lack selling points, and bury the key message.
Navigating Web3 tides with focused insightsAuthor: Freddie Lassados
Translation: AididiaoJP, Foresight News
Why do most Web3 founders still send pitch decks as if it were 2020?
Web3 venture capital analysts typically go through 20 pitch decks a day, sipping coffee, chewing nicotine gum, and switching between Telegram, price charts, and Twitter.
You might have only 30 seconds to grab their attention—otherwise, they’ll move on to the “next one.”
They won’t read your 40-page Notion deep dive anymore—at least not now.
Let’s be clear:
Your pitch deck isn’t meant to explain your project narrative.
It’s meant to secure a follow-up meeting.
Most pitch decks fail because they over-explain, lack compelling value propositions, and bury the key points.
Quick caveat before diving in: not all VC funds spend only 30 seconds on a pitch. Top-tier VCs will take time to research, ask sharp questions, and genuinely try to understand your project. But too many funds—especially at the early stage—don’t. And you won’t know which type of VC you’re facing until you’re in the room. So design your deck for the worst-case scenario—the distracted reader. If they do dig deeper, great. But first, get them to say “next.”
Here’s how to make your pitch stand out.
Your pitch deck has a simple mission:
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Tell a compelling story
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Show founder strength
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Make it clear you’re worth investing in
You’re not trying to convince them—you’re giving them a reason to want to learn more.
Make them think:
“Okay, there’s something here. Let’s take a closer look.”
That’s when your Notion deep dive becomes useful—not before.
The pitch deck is the door-opener; the memo is what seals the deal.
Sure, on the call, you’ll want to figure out whether this investor is actually smart, understands the space, and aligns with your vision—but that comes later.
Right now, your job is simply to get them to pick up the phone.
At this stage, they’re just scanning for signals that spark interest.
Slides that actually matter
Forget generic templates. At the Web3 seed stage, here’s what you truly need:
One killer tagline
Short, punchy, memorable.
Weak example: “A decentralized infrastructure protocol.”
Strong example: “Stripe for modular rollups, on-chain.”
The world is changing
Start with change. What’s newly possible? What macro breakthrough has occurred?
This isn’t just “why now?”—it’s “why is it still early to enter?”
Your insight
Your unique perspective—what you see that others don’t.
Top VCs invest in “edge,” not consensus.
Why you?
Execution wins. Prove you can deliver.
Show past projects, successful hires, early traction—make it obvious you’re unstoppable.
Long-term vision
What does scale look like?
Even without a token today, show you’ve thought about value capture.
Trends > Market (but don’t skip market)
You still need to show market potential, but TAM slides alone won’t get you funded.
Focus on who cares, why now, how you gain enough momentum for the next round, and what happens if you succeed.
Trends and market size matter, but narrative gets you the first “yes.”
Token design (light touch)
No need for full tokenomics at seed—just show clarity of thinking.
Who gets what? Why does the token matter?
Funding ask
How much are you raising? Through what instrument? (SAFE + Token Warrant? SAFT? Equity?)
Valuation?
Use of funds?
This isn’t just about looking professional—it helps VCs assess whether this deal fits their fund.
Is your raise too small for them to bother? Too large, exceeding their check size? Aligned with their stage?
Clarity here saves everyone time.
No games, no vagueness. Just show you’re serious and know what you’re doing.
What makes a pitch stand out
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Crisp narrative
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No fluff
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Clean visuals, sharp copy
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Founder confidence
If your pitch reads like it was written by AI, start over.
Summary
Your pitch deck is a trailer, not a whitepaper.
Sell: Why this project? Why now? Why you?
Execution still matters—show it early.
Save the Notion deep dive for after you’ve grabbed attention.
Be clear on funding needs—this filters for the right capital.
Show the market, but lead with momentum and vision.
Get to the point faster than a VC can swipe to the next deck.
Don’t test their IQ—just earn the meeting.
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