
Raised a total of $72 million, with a new round of airdrops launched—can Illuvium go viral?
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Raised a total of $72 million, with a new round of airdrops launched—can Illuvium go viral?
Pre-registration will launch on April 15, encouraging players to join early to accumulate airdrop points.
By Kasou Kazoku
Illuvium, an emerging star in the blockchain gaming space, recently announced the successful completion of a $12 million funding round led by Arrington Capital, King River Capital, Animoca Brands, and The Spartan Group, with participation from investors including GolderChain and Arca. This capital will be used to expand its game portfolio and enhance player experience. Notably, Illuvium had already raised $72 million through a land sale event back in June 2022.

According to Illuvium’s latest roadmap, the studio plans to open pre-registration for Private Beta4 from April 15 to April 30; followed by launching Private Beta4 between April 30 and May 28, during which 10,000 lucky players will have the chance to experience the game on testnet and earn early Play-to-Airdrop points. After May 28, the Beta testnet phase will begin, opening access via the Epic Games platform and expected to last 2 to 4 weeks. During this period, 10% of the Play-To-Airdrop ILV reward pool will be distributed, with the first batch of airdrops delivered upon completion. The mainnet Beta launch date remains TBD, with the remaining 90% of the Play-To-Airdrop ILV pool to be distributed over the five months following its release.
Let’s take a closer look at this project.
Launched by Synthetix Co-Founder’s Brother, Built on Immutable X: Is Illuvium Going Mainstream?
Illuvium, an open-world GameFi game built on the Ethereum network, is redefining the boundaries of blockchain gaming through its unique gameplay mechanics and exceptional user experience. Seamlessly blending decentralized finance (DeFi) with gaming (GameFi), it not only offers players an immersive world to explore but also opens up new pathways to earn rewards and participate in governance.
At the heart of Illuvium’s economic model is its native token, ILV—serving both as a reward mechanism within the game and as a key instrument for governance participation. By leveraging Immutable X, Ethereum’s Layer 2 scaling solution, Illuvium significantly reduces NFT transaction gas fees, enabling players to freely trade their Illuvials on secondary markets and truly own their in-game assets.

Launched in January 2021 by Kieran Warwick and Aaron Warwick—the brothers of Synthetix co-founder Kain Warwick—Illuvium marks a new chapter in immersive open-world RPG gaming. Players begin by customizing their avatars and selecting companion drones, then venture into a vast open world to battle and capture Illuvials, which can later be minted as NFTs. The game features five distinct gameplay modes, allowing players to find their niche within this diverse ecosystem.
Illuvium’s technological choices reflect an uncompromising commitment to quality. "Illuvium: Overworld" and "Illuvium: Arena" are developed using the cutting-edge Unreal Engine 5, delivering graphics and gameplay experiences that surpass industry standards. Meanwhile, "Illuvium: Zero" leverages the powerful Unity3D engine to ensure seamless performance across various devices. Additionally, Illuvium hosts its backend infrastructure on Amazon Web Services using a serverless architecture, ensuring data integrity and high availability.
Through these innovative designs and technical decisions, Illuvium not only delivers a rich, challenging, and exploratory gaming world but also sets new benchmarks for the future of blockchain gaming—showcasing the potential of a more open, interactive, and mutually beneficial gaming ecosystem.
Land-Centric Design and DAO Governance: What Are the Key Features of Illuvium’s Economic Model?
Illuvium’s in-game economy forms a complex, interdependent ecosystem designed to balance supply and demand while offering players an engaging and rewarding experience. At the core of this model lies “Fuel,” the primary medium of exchange for all in-game purchases, assets, and services—highlighting the innovation and interactivity of the game’s economy.
Fuel serves not only as the foundation for in-game transactions but also as a bridge connecting landowners and players. Landowners generate Fuel, which they can use to upgrade their plots or sell to other players through Fuel Pools—effectively monetizing their land and creating real-world value within the game.
The game economy is divided into two broad categories: supply games and demand games. Supply games like Illuvium Zero and Illuvium Overworld promote Fuel generation and item production, whereas demand games such as Illuvium Arena and Illuvium Beyond consume these resources, driving market demand. This balance helps maintain asset value and ensures relevance to the overall gameplay experience.
Illuvium’s economic design allows dynamic responses to fluctuations in supply and demand, adjusting mechanisms to adapt to market changes. For example, if Fuel supply falls short of demand, the DAO may intervene by releasing additional land parcels or introducing new game features to boost supply.

As the game evolves, more Illuvial sets will be introduced, with the community—governed by the Illuvium DAO—playing a crucial role in deciding when and how these collections are released. This not only increases game diversity but also enhances the rarity and value of early sets.
To meet the challenges of fast-evolving digital gaming, Illuvium has adopted a Decentralized Autonomous Organization (DAO) governance model that emphasizes community involvement and transparency. The Illuvinati Master Council (IMC), serving as the game's steering committee, consists of representatives elected by $ILV token holders—demonstrating a strong commitment to community-driven development. This governance structure fosters a diverse and vibrant development environment while ensuring that the game’s economic trajectory and evolution align with community interests.
Through this innovative economic and governance framework, Illuvium not only delivers a rich gaming experience but also sets a new benchmark for the blockchain gaming industry.
How to Claim Illuvium Airdrop Points: 5 Simple Steps
Illuvium’s updated roadmap and the upcoming launch of Private Beta 4 (PB4) signal exciting opportunities for players to engage in testing and exploration. By participating in PB4 and the public Beta test, players can not only experience the game and help identify issues but also earn valuable airdrop points.

Here’s what you need to know:
1. Pre-registration begins on April 15, 2024—early sign-ups are encouraged to start accumulating airdrop points;
2. PB4 Madness will run from April 30 to May 28, 2024, inviting selected elite player teams to conduct comprehensive testing on the testnet;
3. The public Beta testnet will launch on May 28 via the Epic Games Launcher, opening access to all players;
4. Following rigorous stress tests and final adjustments, the public Beta mainnet will officially go live;
5. Throughout all phases, players’ airdrop points will continue to accumulate.
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