FIGHT (FIGHT) Project Research Report
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FIGHT (FIGHT) Project Research Report
The FIGHT project connects the UFC combat sports ecosystem via an on-chain identity system, creating Web3 solutions for fan engagement and fighter revenue.
Navigating Web3 tides with focused insightsI. Project Overview
FIGHT is the flagship token of the Web3 combat sports ecosystem, issued by Fight Foundation and officially recognized as a UFC partner. The project connects fans, athletes, and brands via the Fight.ID identity protocol—a verifiable, incentive-driven on-chain network—featuring three core components: non-transferable on-chain reputation points (Fighting Points, FP), a tradable governance/utility token ($FIGHT), and community API access for third parties.
II. Project Introduction
The FIGHT project aims to bring combat sports into Web3 by building Fight.ID—a portable on-chain identity system enabling users to accumulate non-transferable Fighting Points (FP) to track engagement and unlock utility features. The ecosystem integrates fan interaction, athlete participation, and partner collaboration—centered around prediction markets, staking, and community events aligned with UFC’s event calendar. It addresses pain points in traditional sports—including low fan engagement and restricted content access—by managing revenue streams, partner utility, and digital ownership through a transparent on-chain system. Fight.ID serves as users’ digital identity, emphasizing authentic participation and reputation building, having already attracted over 400,000 users across a global audience of 70 million. Supported by contributors such as Concept Labs, the project positions itself as a licensed UFC Web3 ecosystem, bridging blockchain technology with real-world IP.
- For fans: Earn FP by watching events, voting, sharing content, or purchasing NFT tickets—unlocking backstage passes or meet-and-greet opportunities with fighters;
- For athletes: On-chain reputation directly translates into sponsorship offers; NFT ticket revenue is distributed instantly to athlete wallets;
- For brands: Must burn $FIGHT to launch campaigns or airdrops, enabling precise targeting of highly engaged users. Official content partnerships have been signed with UFC and ONE Championship, and the “Web3 Gateway” module has been embedded into UFC Fight Pass.
III. Products & Technology
FIGHT’s core product is the Fight.ID platform—a digital identity system allowing users to participate in event predictions, staking, and exclusive content access using FP. Its technical architecture is built on the Solana blockchain, leveraging its high throughput to support real-time interactions like prediction markets and community pools. The platform includes governance tools, staking mechanisms, and partner integrations—enabling $FIGHT burning to activate community features. FP functions as a non-transferable scoring mechanism tracking user activity and unlocking rewards; $FIGHT enables premium access and DAO governance. The ecosystem also incorporates mini-games, Discord interactions, and wallet connectivity supporting both Solana and EVM chains. Emphasis is placed on transparency: all revenue flows and utility functions are fully auditable on-chain. As of early 2026, the platform has successfully managed multiple event cycles, focusing on UFC’s 40 annual championships.
IV. Economic Model
The $FIGHT token follows a fixed-supply model—10 billion total, with zero inflation. Allocation is as follows:
- 57% allocated to the community (including airdrops, multi-stage rewards, and early participant incentives—distributed across activity tiers, e.g., 0.85% for the initial airdrop);
- 15% allocated to the core team (12-month lockup, followed by long-term linear vesting);
- 4% reserved for advisors (subject to similar lockup terms);
- 6.5% allocated to liquidity provision (partially unlocked at TGE);
- 17.5% allocated to investors (12-month lockup, followed by long-term vesting).
Initial circulating supply stands at ~20.5%, primarily drawn from community allocations and liquidity. Token utilities include governance voting, staking, access to exclusive content, and the partner burn mechanism—used to activate ecosystem functionality. A revenue flywheel is driven by UFC events: partners burn $FIGHT to generate rewards, and the DAO treasury manages funds for grants and liquidity provisioning.
Value capture: Brand campaigns, NFT tickets, and PPV revenue splits mandate $FIGHT usage—and a portion of each is permanently burned. As partnered events increase, burn demand rises linearly.
V. Team & Investors
The FIGHT project is governed by Fight Foundation, with key contributors including Concept Labs—an entity holding UFC licensing and sponsorship rights. The team focuses on integrating Web3 and sports, without disclosing individual identities, but strongly emphasizes community-driven development.
VI. Roadmap
Q1 2026 – Integration of UFC Fight Pass on-chain ticketing system, launching with UFC 300; – Launch of PPV live-stream NFT minting, supporting $FIGHT pricing and secondary-market trading.
Q2 2026 – Rollout of “Athlete Revenue Split” smart contracts, enabling real-time distribution of ticket revenue to fighter wallets; – Collaboration with ONE Championship on Southeast Asian prediction markets, supporting FP-based participation.
Q3 2026 – Release of Partner Burn Gateway 2.0, enabling brand partners to deploy campaigns with regional + tier-based precision; – Open-sourcing of mobile SDK, enabling third-party combat sports apps to integrate Fight.ID.
Q4 2026 – Target cumulative $FIGHT burn of 50 million; on-chain active users reaching 500,000; – Transition to community governance, where core parameters (e.g., burn coefficient, FP weightings) are determined by staker voting.
VII. Risks & Opportunities
Risks include: relatively high initial circulating supply (20.5%) and multi-phase airdrops potentially triggering sell pressure; although team and investor lockups align incentives, market volatility remains high—and the project depends on UFC license renewal (through 2028); the Web3 sports market is nascent, facing regulatory uncertainty and competition; while public sale refunds demonstrate integrity, early fundraising relies heavily on community participation, possibly constraining scalability; tokenomics risks include low partner adoption undermining the revenue flywheel, as well as broader market headwinds.
Opportunities include: the UFC license provides unique distribution advantages across a 70-million-strong audience; allocating 57% to the community encourages participation and drives user growth; the event-driven revenue model ensures sustainability; exchange expansion (e.g., Coinbase listing roadmap) enhances liquidity; DAO governance and staking mechanisms attract long-term holders; collaborations with Web3 partners foster ecosystem innovation.
VIII. Summary
FIGHT bridges the massive traffic of Web2 combat sports with the precision incentives of Web3 via a dual-track design—non-transferable reputation points paired with a burn-based token. Its official UFC partnership and dedicated burn channel create genuine, quantifiable demand. As event volume, brand campaigns, and PPV ticket sales grow, $FIGHT burn volume and on-chain activity scale proportionally. Leveraging the UFC license, FIGHT pioneers on-chain identity and prediction markets—demonstrating strong fundraising traction and user adoption—but must navigate market dynamics and adoption challenges. Overall, it represents a permissioned experiment in the sports blockchain space.
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