Curated to earn: The rise of narrative-driven monetization, exploring four innovative projects that profit from "taste"
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Curated to earn: The rise of narrative-driven monetization, exploring four innovative projects that profit from "taste"
From social signals to the exploration of the new economy.
Navigating Web3 tides with focused insightsAuthor: michaellwy
Compiled by: TechFlow
In Part 1, we explored Curator Capital Markets as a theoretical foundation for responding to an AI-driven media landscape. This idea is still in its early stages, but experiments are already emerging. We can categorize these early experiments into three broad categories, each representing a different form of "costly signal":
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Resource Allocation Markets: Introducing scarcity to give value to content endorsement.
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Prediction Markets: Directly monetizing predictive ability.
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Identity Layers: Binding digital judgment to high-stakes reputation.
Below, let's examine some projects actively implementing this concept.
1. Tweem (@tweemdotlol)
We've all seen comments under popular tweets saying things like, "Will invest when it hits 10 likes." This is essentially an attempt to gain social capital through early support.
Original tweet link: Click here
Tweem transforms this latent, informal behavior into a playable and competitive game. The mechanism is simple: users can bet on whether a tweet will go viral by tagging @tweemdotlol and setting specific performance goals for the tweet's future, such as:
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Multiplicative growth (e.g., 10x views, 5x likes)
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Specific metrics (e.g., 1,000 likes)
If the tweet reaches the predicted metric, the user earns points on the Tweem platform.
Original tweet link: Click here
The core value proposition is that every correct prediction adds to a user’s permanent and public record. This verifiable history helps users build a reputation for taste and foresight in content discovery. By "searching" tweets, you’re effectively building a public ledger reflecting the quality and type of information you consume.
Additionally, Tweem offers a feature called "Cult" (team), allowing users to team up with other content hunters to find high-quality content. Team members can split points evenly. This could foster specialized "content guilds" focused on curating niche themes—such as teams dedicated to the best memes, macro analysis, or prediction market insights.
2. Bangit (@bangitdotxyz)
Bangit is a curation game and economic layer built on X/Twitter, aiming to replace Twitter’s native like and retweet systems with a more sophisticated market that rewards users who accurately identify "viral content."
Its core principle is "Free to Play, Upvote to Earn".
The mechanism revolves around a scarce and renewable resource—"Power". Each user receives a daily refill of "Max Power," replacing the infinite likes in traditional systems.
Users spend a percentage of their power (1%-10%) to like or dislike a tweet. This transforms liking from a zero-cost, casual click into a deliberate allocation of personal, limited resources.
The system aims to reward skilled curators via a flywheel effect. Users who consistently like successful tweets (judged by timing, amount of power used, and overall impact) can earn $BANG tokens.
These tokens can be staked to increase a user’s "Max Power," amplifying future earning potential. This loop enables users with proven "Proof of Taste" to expand their influence and earning capacity.
In terms of reward distribution, the majority (80%) goes to curators who successfully identify content, while a smaller portion (20%) goes to original creators—explicitly capitalizing on the value of discovery.
3. Vimix (@vimixdotfun)
Vimix is a protocol aspiring to become an "attention market coordination layer," with a core focus on creating a market for a specific, high-value curation activity: content remixing.
Vimix recognizes that "culture is inherently remix-based," and the most powerful forms of dissemination come from communities creatively adapting core ideas—through edits, memes, and user-generated content (UGC)—and spreading them across new channels.
The "costly signal" valued by Vimix is the creative and intellectual labor involved in remixing. The cost manifests directly in:
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The time and skill required to understand content and reframe it in novel, compelling ways.
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The judgment needed to identify which moments resonate most and how to present them for maximum impact.
With Vimix, creators can build a content community by setting up a small reward pool for remixers and curators to spread their work. Further details are available in related project materials.
Original tweet link: Click here
4. Twocents (@twocentinc)
Twocents is a social network where user identity is based on verified net worth. While not a curation market itself, it offers an interesting approach to solving the zero-cost, (mostly) anonymous identities prevalent in current social media.
Original tweet link: Click here
The platform connects to users’ financial accounts via Plaid, incorporating their capital into their username. This creates a pseudo-anonymous environment where every post and comment carries the weight of the user’s financial standing.
The platform doesn’t focus on a single topic—users can discuss anything from investments to dating—but always within the context of their verified financial status.
For example, an opinion expressed by an account with a verified net worth of $26 million is an unforgeable signal, carrying a weight that others cannot replicate. This enforces "skin in the game" at the identity layer. Endorsements from a verified, capital-backed account thus become a more trustworthy, high-fidelity signal, reliably usable by other market participants.
Summary
Currently, these projects may resemble quirky internet games more than the foundation of a new economy—but this is precisely where such innovation begins.
I believe the specific features of these projects may not matter as much as the shared problem they aim to solve: building a market that prices human "selection behavior," not just creation.
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