Quick Look at New Launchpad Heaven and Token LIGHT: 100% Revenue Backflow, Can It Challenge Pump.fun?
TechFlow Selected TechFlow Selected
Quick Look at New Launchpad Heaven and Token LIGHT: 100% Revenue Backflow, Can It Challenge Pump.fun?
Heaven's self-built AMM mechanism generates returns, and the LIGHT token flywheel effect becomes evident.
Navigating Web3 tides with focused insightsAuthor: dpycm
Compiled by: TechFlow
Disclaimer: This article is for informational purposes only and does not constitute any financial advice. The author has personal investments in the tokens mentioned above. Any views expressed below are solely those of the author, should not be taken as a basis for investment decisions, nor construed as recommendations or advice regarding investment transactions.
May light shine on the path ahead.
If you've been following my X or Telegram, you may have already seen my thoughts and some musings about $LIGHT. This article simply aims to organize my current thinking and paint a more complete vision for those interested in Heaven.
Original image link: click here
Initially, I discussed Heaven when its market cap stabilized around $18 million, understandably so due to issues from a failed TGE (token generation event) (Dexscreener’s index showed $30 million at the time).
So, what exactly is Heaven?
Heaven
Original image link: click here
Backed by Colosseum, the hackathon division of the Solana Foundation, Colosseum, Heaven is a launch platform and automated market maker (AMM) designed to solve deep-rooted problems in the current industry. Its founder peacefuldecay wrote an in-depth article (highly recommended reading).
Give Me Light
In token trades with market caps exceeding $100,000, Heaven captures approximately 5 times more revenue per trade than Pumpfun, all without imposing any additional cost on users.
Original image link: click here
From peacedecay's TG:
Some people are curious how this is achieved.
In short: LP (liquidity provider) fees are an outdated AMM (automated market maker) mechanism rooted in Ethereum's "seed-sharing" philosophy—"if we all contribute a little to liquidity, we can share wealth every time someone trades USDC!"
And your earnings per trade might only be 0.04%, or some random old-school DeFi mechanism.
In reality, there's no reason to keep using LP fees in primary pools for Memes or ICMs other than making LPs thicker as volume grows.
I prefer algorithmically thickening LPs as prices rise, ensuring it scales well.
What's the result? We generate 5x the fees compared to Pump, feeding back into the flywheel effect, all without charging users extra.
No other launchpad can do this because they're essentially paying Meteora and Raydium 0.3% to process trades.
We *are* Meteora and Raydium.
This is why we remain highly profitable even at low trading volumes, without passing on extra costs to users.
For tokens with market caps over $100,000:
On Pumpfun, users pay ~0.30% per swap:
-
0.2% to LP (liquidity providers)
-
0.05% to Pump
-
0.05% to creators
On Heaven, users pay between 0.25% and 0.5% per swap, depending on whether it's a community coin or creator coin. 100% of these fees go back into the $LIGHT flywheel (or the relevant token's flywheel).
Results?
Original image link: click here
Top: Trading Volume
Bottom: Revenue
Heaven has lower trading volume than Bonk, yet generates 10x the revenue, maintains equally thick liquidity pools (LP), and passes no extra costs to users.
This is the difference: spending 3 days building a Raydium wrapper versus spending 6–7 months building an AMM from scratch and then launching wrappers on top.
Full tech stack, full ownership, 100% of revenue returned to $LIGHT.
Original image link: click here
Heaven also features MEV (maximum extractable value) resistance and sniper protection!
Flywheel Effect
Original image link: click here
Within about 3 days of launch, Heaven has already burned $1.2 million worth of $LIGHT via the flywheel mechanism—approximately 3.6% of circulating supply.
Next, let's dive into its tokenomics model.
Tokenomics
Original image link: click here
Total Supply Cap: 1 billion
-
Genesis ICO (50%): Public issuance during Heaven's Genesis phase.
-
Team (20%): Allocated to Heaven’s founders and team members.
-
Community (10%): For Heaven’s incubator programs and community rewards.
-
Investors (5%): Allocated to investors and advisors.
-
Liquidity (5%): Funds initial DEX (decentralized exchange) liquidity and future CEX (centralized exchange) listings.
-
Foundation (10%): Supports ongoing operations of the Heaven Labs Foundation (including salaries, audits, listings, etc.). Foundation expenditures will be disclosed quarterly.
-
Genesis ICO (50%): Fully released upfront, no vesting.
-
Team (20%): Two-year linear release (gradual unlock).
-
Community (10%): Two-year linear release (gradual unlock).
-
Investors (5%): Two-year linear release, including:
-
Liquidity (5%): 2.5% unlocked initially; remaining 2.5% locked until needed for CEX listing (gradual unlock).
-
Foundation (10%): Two-year linear release (gradual unlock).
This means an initial circulating supply of approximately 55%, with gradual linear unlocks over time. At current revenue rates, these unlocks are effectively absorbed by the flywheel effect.
Starseed
Starseed is Heaven’s ecosystem program, similar to Pumpfun’s Glass Full Foundation.
Original image link: click here
Starseed will focus on supporting and elevating high-quality projects on Heaven, including ICMs, memes, and various token types. With Starseed launching tomorrow, more updates will follow. This incentive program is expected to further drive interest in Heaven and enhance the vitality of ecosystem projects.
Valuation Gap
Original image link: click here
Heaven currently generates about 25% of Pumpfun’s daily revenue but has a valuation 35x smaller than Pumpfun (at time of writing, Pumpfun valued at $3.5B, Heaven at $100M).
Original image link: click here
This makes $LIGHT a highly attractive trading proposition, as $LIGHT buyback efficiency is nearly 3x that of Pump. Of course, this all depends on whether Heaven can sustain such market interest and revenue. As everyone knows, competition among launchpads is fierce.
Original image link: click here
Many sold after losses in the ICO, ignored it due to Heaven’s rocky start, or even gloated at its struggles. Yet, a large pool of potential buyers remains closely watching its ecosystem and price action.
Narrative
Original image link: click here
Why is Heaven’s narrative so different from other launchpads? Is it truly just NGU (Number Go Up) technology? I think that’s only part of the story.
Original image link: click here
Despite Peace being an anonymous founder, I believe he is an exceptional storyteller and marketer who can execute effectively.
The fact that a single post on X managed to crowdsource $27 million from crypto Twitter (CT) speaks volumes about two things:
-
Strong demand and interest in products like Heaven.
-
Peace’s outstanding storytelling ability.
I remember reading through the entire article a month ago and thinking: “Wow, I need to get involved.”
Even before the product launched, Peace had successfully shaped Heaven’s narrative. Now, every $LIGHT holder feels like part of the same tribe.
I say this because Pump also has a 100% revenue flywheel, yet why do people feel so differently about Heaven vs. Pump?
“Because Pumpfun extracts value, etc.”
Exactly.
When early holders are well rewarded, you can build stronger user and holder tribes on top of quality products (like Hyperliquid, Axiom, etc.). Retention and support for the product become much more solid.
Pump did not reward early holders or airdrop to early platform users. Despite regaining dominant market share, it’s clear most participants still favor a platform with less value extraction—especially after the Bonkfun rebellion.
The best marketing is green candles (rising prices).
Don’t overcomplicate it.
Balanced Summary
Pros:
-
100% revenue flywheel mechanism
-
Efficient and superior fee model (full control over the entire stack)
-
Valuation still low at $70 million
-
Crowdfunded $27 million, backed by Colosseum (Solana)
-
Reflexivity (price up → more interest → more activity →)
-
Positive narrative and market sentiment (holders feel like part of a tribe)
-
Peace has delivered on promises so far while demonstrating strong marketing skills
-
Huge growth potential, especially with catalysts like Starseed, listings, and more incentive programs
-
Only needs a fraction of market share to reprice—doesn’t need to surpass Pumpfun (surpassing would be a bonus)
-
Positioned as an ICM Launchpad that attracts rather than chases
Cons:
-
Pump has larger war chest.
-
Speculative capital entrenched (comes easily, leaves quickly), requiring sustained market interest and revenue.
-
Limited liquidity under current conditions.
-
Soleth performing weakly, with no signs of near-term improvement.
-
If Peace abuses power or becomes overly arrogant, could create negative perception.
Overall, I do believe $LIGHT has significant room to grow, especially starting as a dark horse. I see it as an unexpected winner, rising suddenly and catching everyone off guard. However, it needs time to prove itself and solidify its position in the launchpad race. We all know how fast markets change—from Pumpfun losing dominance, to Bonkfun’s rise and fall, to Bags’ brief moment. Overall, I believe thepie is large enough to accommodate both Heaven and Pump coexisting.
I believe Peace will continue fulfilling promises and shaping the narrative, positioning Heaven as an outlier in today’s toxic trenches. May Heaven bring us light and lead the trenches toward a better state.
Heaven has issued a grand invitation to reclaim control of crypto!
May light prevail.
Hope you enjoyed this article,
Respect!
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
