Don't just post projects—how can crypto founders master Twitter?
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Don't just post projects—how can crypto founders master Twitter?
Authenticity >套路.
Navigating Web3 tides with focused insightsAuthor: Kunal
Translation: Luffy, Foresight News
Over the past year, I've been deeply immersed in crypto Twitter (now the X platform). Here, I'd like to share some thoughts I believe are useful for building a personal brand.
TLDR:
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Be authentic: In a world flooded with AI-generated content, authenticity holds the most power
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Stay consistent: Be active every day. Twitter rewards engaged users, and building a personal brand takes time
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Leverage data: Use engagement and impressions as a feedback loop—double down on what works, drop what doesn’t
Basic Setup
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Start posting immediately: At least one tweet per day. Twitter favors active users, ensuring your content gets more visibility when it goes viral
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Subscribe to Twitter Premium (need we say it? Non-Premium users are like NPCs on Twitter): Ideally, go for Premium+ so you can write long-form posts (like this one) and enjoy higher reply rates
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Craft a clear bio: Include your current role, 1–2 past roles, and your area of expertise
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Profile picture: Either a professional headshot or an NFT, and keep it consistent across platforms
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Following-to-follower ratio (follow fewer people than your follower count)
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Ensure your profile picture and cover image are visually cohesive
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If your project has a Twitter verification badge: Apply for a Twitter affiliation badge (beneficial for branding, though it doesn’t directly boost algorithmic reach)
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Pin a tweet about the project you're building
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Diversify content beyond crypto: Occasionally share your interests, daily observations, etc.—don’t turn yourself into a billboard
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Team charisma: Encourage your entire team to post and engage, letting team members and your brand account amplify your best content
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Team brand consistency: Make your project visually recognizable, such as using similar avatars or visual elements
Nillion's blindfold logo
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Join active NFT communities: Build reputation, use popular NFTs as your avatar, and participate in community interactions
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Retweet high-performing posts after 6–8 hours (to catch new time zones)
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Video content: If you can create short videos, it’s a shortcut on crypto Twitter; the space is saturated with text, so video stands out easily
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Share your Twitter handle at conferences: Helps gain new followers and break out of your current circle
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Find your niche: Aim to be remembered for one thing you excel at
Consistency
Building a personal brand takes time. Audience growth is usually slow at first, then accelerates later.
Avoid Being a "Salesperson"
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Don’t only post about your project—don’t become a billboard. First and foremost, act like a real person.
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A good rule of thumb is the 4:1 ratio. On Twitter, especially in the “enthusiastic” crypto crowd, for every 1 promotional post, include 4 valuable or entertaining posts.
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Promote strategically. No one cares what you’re building—they care about “what can I do with it?” and what value it brings them. When Apple promoted the iPod, they didn’t say “512MB storage,” they said “1,000 songs in your pocket.”
Basic Algorithm Tips
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Avoid hashtags (seriously, it’s not 2012 anymore)
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Never put a link in your first tweet—Twitter heavily demotes such content. If needed, place it in the second tweet of a thread.
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Experiment with new Twitter features: Spaces, Articles, long-form tweets. Twitter prioritizes newer content formats
Growth Framework (0 to 100K Followers)
This section is adapted from Twitter user @alexonchain
Level 1 (0→100 Followers): Build Foundations
Core logic: During cold start, break through using “strong relationships + personal setup.”
Key actions:
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Leverage your immediate network (friends, acquaintances) to break the awkward “0 followers” barrier and gain initial “seed users”;
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Clarify your profile (avatar, bio, background, etc.) so people instantly know “who you are and what value you offer”;
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Forget shortcuts or mass approaches. Start by engaging in small communities, delivering value, and building weak ties (e.g., being active in interest groups), patiently growing your first batch of followers.
Level 2 (100→1K Followers): Expand Your Circle
Core logic: Expand from “strong ties” (friends) to “weak ties” (like-minded individuals, small creators), gaining followers through “authentic activity + differentiation.”
Key actions:
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Maintain a “genuine, interesting, insightful” presence—don’t fake it! People prefer following real humans, not rigid personas;
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Proactively connect with those who genuinely support you (e.g., niche creators, target audience), avoid random clout-chasing—seek alignment in values or interests;
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Engage with mid-tier creators in your field (not top influencers, but those with similar follower counts and quality content), creating mutual support;
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Develop your “differentiation” (e.g., if others write dry content, tell stories; if others are serious, add humor), gradually giving your content a memorable edge.
Level 3 (1K→10K Followers): Break Through With Content
Core logic: Once your base is stable, breakthrough via “high-quality content + broader connections.”
Key actions:
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Focus on producing “high-quality, unique content” (e.g., deep insights, original perspectives), turning existing followers into “amplification fuel” (they’ll share if they find it valuable);
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Elevate from engaging mid-tier accounts to “piggybacking on big accounts” (e.g., adding valuable comments under top influencers’ posts, collaborating), leveraging their traffic for exposure;
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Keep aggressively “building relationships”—don’t stop! Whether fellow creators or potential audience members, interact and connect widely; denser networks mean more distribution paths;
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Maintain “consistency” in content and interaction—don’t post about food today and tech tomorrow. Help followers form a clearer mental model of your identity.
Level 4 (10K→100K Followers): Define Your Personal Style
Core logic: With larger audiences, “focus + rejecting low-quality engagement + innovative formats” are key for longevity.
Key actions:
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Go all-in on “content you truly enjoy + proven effective by data” (passion ensures sustainability, data confirms audience demand). Don’t chase trends blindly and lose your voice;
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Reject “low-quality engagement” (e.g., spam commenting, buying bot followers)—these dilute your uniqueness and make you seem inauthentic;
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Innovate content formats (e.g., if others do图文, launch a podcast; if others stream, create interactive games), turning “unique content” into a moat for your personal brand.
Level 5 (100K+ Followers): Stay Grounded & Iterate
Core logic: At peak follower levels, “staying humble + continuous innovation + rewarding fans” are essential for retention.
Key actions:
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Remember “why people follow you” (e.g., you attracted fans through “career advice + authenticity”)—don’t abandon your original “value anchor” and turn into an ad account;
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Never settle into “comfort mode”—keep upgrading your content (e.g., from “career tips” to “career networking” or “industry forecasting”), maintaining top-tier relevance;
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Don’t act like a “distant influencer”—interact with followers as much as possible (e.g., reply to comments, host Q&As), making them feel “you’re still the same and value us,” boosting loyalty.
What Should I Post?
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Document your company-building journey: Build in public
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Engage users / solicit feedback: e.g., “What’s your favorite wallet experience?” Use your Twitter as research and user feedback
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Create recurring series: Weekly updates / What did I accomplish this week? Repetition creates value
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Discuss your vision for the industry, not just your project—showcase thought leadership
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Your content should either educate or entertain—both deliver value
Alright, these tips are great—but where should I actually start?
Content Inspiration
Source: @alexonchain
More Content Ideas
This section adapted from Twitter user @ishverduzco
Who are you?
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What’s your story?
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How did you get here?
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What are your hobbies?
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What are you obsessed with?
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What’s your personality like?
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What are your online interests?
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Who are your favorite creators?
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What does an average day look like for you?
What work are you doing?
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What’s your company?
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What are you building?
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Why does it matter?
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What’s it like working with your team?
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Is there a chance to publicly praise your team?
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Any upcoming product launches or company announcements?
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Have you recently hit any milestones—or about to?
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What do customers say about your product?
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What’s your company’s journey been like?
What are you good at?
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What do you do better than most?
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How did you become skilled at it?
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Why are you drawn to it?
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Can you explain your knowledge to a beginner?
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Do you have bold takes on current trends?
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What have you noticed in your niche that others haven’t?
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What questions about your work do you get asked most often?
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Are there common misconceptions about your work?
Active Engagement
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In the early stages of account growth, replying beats posting. Interacting with others’ tweets increases your visibility on their timelines
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Use Twitter lists to engage with high-quality accounts, reduce noise, and actively reply daily
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Reply to trending tweets—comments under viral posts can also gain significant exposure
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Turn on notifications for your favorite top accounts (optional—I personally hate notifications)
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Always reply to comments on your tweets. Twitter favors conversations and optimizes scrollability
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Join small groups (Telegram chats), share your tweets there to gain initial engagement boosts
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Set aside time each day to reply, and use Twitter lists to minimize distractions
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Save high-quality tweets while browsing, as references for your own content creation
Data Analysis
Treat data analysis as a feedback loop: reuse and repackage high-performing content, discard low-performing content
Optimize for impressions: More impressions → more profile visits → new followers
Tools
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Typefully: For drafting and scheduling tweets
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ChatGPT: To generate tweet ideas or polish language; however, use AI for structuring tweets, not writing them directly
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