Must-read for crypto Twitter users: 11 practical "cheat codes" to grow your account from zero
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Must-read for crypto Twitter users: 11 practical "cheat codes" to grow your account from zero
Understanding content recommendation algorithms will make it easier for you to break through in the crypto Twitter world.
Navigating Web3 tides with focused insightsAuthor: IcoBeast.eth
Translation: Luffy, Foresight News
Behind every organically grown account lies a deep understanding of X platform's (Twitter's) content recommendation algorithm. I'll share some "lessons learned" that helped me achieve exceptional growth with my account.
Posting Time
Timing significantly impacts engagement. I'm in the Eastern Time Zone (EST), and most of my audience is also between EST and Pacific Time (PST)... So I typically post between 9 AM and 9 PM, with peak traffic roughly from 10 AM to 4 PM. You should experiment based on your audience and their established browsing habits to find the optimal time for views and engagement.
Posting Frequency
This is a general rule: posting more than one tweet per hour reduces the reach of individual tweets and forces the algorithm to prioritize only certain ones in front of your followers. As a rule of thumb, keep at least one hour between tweets.
Mentions (@)
Never @ more than three accounts in a single tweet. This severely damages your reach... especially if the mentioned accounts don't engage afterward. I've found that unless an @'d account interacts quickly after the tweet is posted, including any @ mentions generally leads to algorithmic downranking. While this issue becomes less significant as your account grows, it's still worth noting. I prefer mentioning relevant accounts in popular comments instead.
External Links
External links heavily impact reach. Nikita and Musk have repeatedly claimed they aren't penalized, but in reality, when people click away, their dwell time on the post decreases. Honestly, based on my observations, I don't believe the "no penalty" claim at all—I'm fully convinced external links result in algorithmic downranking. The best practice is placing recommended or external links in popular comments.
"Show More"
Essentially, if your tweet exceeds the platform's default character limit, it appears truncated in timelines with a "Show more" option to expand. If your content is strong, or your opening is compelling, this can greatly boost reach because users will click to expand. But if your first ~140 characters are weak, this tactic fails completely—nobody will bother clicking "Show more."
Formatting and Spacing
By similar logic, you'll notice many accounts use line breaks and white space in their posts. This isn't so much an "algorithm hack" as it is a technique tailored to short attention spans among younger audiences. Most people skip large blocks of text over three lines. Breaking up content improves the likelihood readers spend time on it, increasing dwell time, boosting engagement, and expanding algorithmic distribution.
Images
A high-quality image can definitely enhance a tweet. If your text exceeds ten lines? You'll likely need a suitable image to capture attention. If the image itself is interesting, it positively affects engagement—because it forces users to spend more time trying to understand it, increasing dwell time. However, poor or meaningless images make people scroll past faster. Use with caution.
Hook (Opening Line)
In my view, this isn't as critical as some "gurus" claim. A good hook helps, but it's not essential for a tweet to go viral. One effective example I've used: "In the past X days, I earned $X purely through social capital," followed by discussion about Polkadot or another project I've covered that generates revenue. With a different opener, these tweets might not attract nearly as much attention—people simply want to know how they can earn money too by posting.
Thematic Consistency
I'm still exploring this, but generally, audiences favor content that feels comfortable and familiar. Such content is easier to understand and requires less active thinking (I won't judge whether that's good or bad). For me, this means occasionally launching content series so visitors to my profile have clear expectations. It also builds fan loyalty—a strong series can generate massive engagement and followers in a short time.
Quote Tweets
This is a double-edged sword; used well, it can skyrocket your visibility. If you quote-tweet a high-value, high-reach account and receive positive responses, get ready for virality. But if you say something foolish and get blocked by that account, you've ruined your chance. Mastering quote tweets requires timing, contextual awareness, and skill. Some report lower overall engagement and exposure with quote tweets... My personal experience is the opposite, though this may relate to my audience composition.
Pinned Tweet
This is probably the most misunderstood feature, mainly due to recent rule changes... Previously, a pinned tweet would only be algorithmically promoted once every 24+ hours. Now it's updated to every 12 hours—as indicated by a new iOS app notification that appears if you attempt to pin a tweet within 12 hours of pinning the previous one. Use the pinned tweet wisely—it's the first thing anyone sees upon visiting your profile. Plus, there's now a dedicated "Recently Pinned by People You Follow" feed in "For You," giving pinned tweets even greater visibility. Most people underutilize this feature, making it a potential competitive advantage.
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