Create once, profit continuously: Camp Network and Minto Inc., one of Japan's largest IP companies, launch co-creation and monetization campaign
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Create once, profit continuously: Camp Network and Minto Inc., one of Japan's largest IP companies, launch co-creation and monetization campaign
"Camp Network and Minto Inc. are demonstrating that on-chain IP licensing can significantly optimize traditional licensing processes, offering creators streamlined monetization methods and seamless access to multiple licensing partners."
Navigating Web3 tides with focused insightsCamp Network is a decentralized platform designed to advance the future of IP and AI, launching today an initiative inviting traditional Web2 and AI creators to co-create with Minto, one of Japan’s largest IP creation companies, whose stickers have been downloaded over 5 billion times across platforms like LINE and WeChat.
Current IP licensing environments fail to meet creators’ needs. Most licensing deals either rely on traditional contracts managed by agents or lack formal structure altogether, especially for emerging creators. The process is typically highly manual, involving sales teams, lawyers, and account managers, making it so costly and complex that smaller deals often become commercially unviable and ultimately fall through. When deals do close, completion typically takes 12 to 24 months or more. Camp Network redefines Web2 licensing workflows by streamlining compliance and monetization frameworks on-chain, achieving significant efficiency gains in time, resources, and cost.
This global campaign invites traditional Web2 creators and AI creators to co-create and remix one of Minto’s top IPs, "Mimi & Cat." Winning IP submissions will gain monetization opportunities across multiple digital and e-commerce channels.
"We are excited to announce our collaboration with Camp Network and REMASTER to redefine the future of IP co-creation," said Yaz Hori, Global Licensing Lead at Minto. "Minto’s beloved characters continue to captivate a rapidly growing global audience, with over 60 billion GIF impressions and more than 5 billion sticker downloads. This groundbreaking partnership enables our fans not only to participate in character design but also in revenue opportunities—transforming them from consumers into true creative partners."
Through its collaboration with Minto, Camp Network ensures that winners—the "Camp Creative Community"—will receive royalty participation in all transactions completed during this collaboration, demonstrating blockchain-based IP licensing principles of transparency, fairness, and creator centrality.
"We're building a scalable blueprint for how IP holders can leverage blockchain infrastructure to streamline IP licensing and monetization," said James Chi, Co-founder of Camp Network. "We’re thrilled to partner with Minto and REMASTER to unlock new economic opportunities for creators and set new standards for global IP licensing."
The campaign also integrates the REMASTER platform, a smart contract-powered IP licensing engine. Through REMASTER, creators seamlessly manage, license, and monetize their submissions, with all royalty and ownership terms transparently processed on-chain. Creators participating in the Minto campaign will use REMASTER to access official IP toolkits, sign licensing agreements, upload remix artwork, and track royalties, ensuring a smooth licensing workflow.
Built upon Camp Network’s recently launched Origin and mAItrix frameworks, this campaign lays the foundation for future expansion into IP and AI, with plans to add physical goods and apparel channels following initial digital distribution.
Creators interested in participating can learn more about submitting their derivative IP creations via the following link: https://beta.commerce.remaster.io/collab/camp-minto.
About Camp Network
Camp Network is an autonomous IP layer designed to advance the future of IP and AI. As a Layer-1 blockchain, Camp is pioneering a "Proof of Provenance Protocol" that embeds IP registration, licensing, and royalty distribution directly into the execution layer while optimizing agent-driven workflows. Users can tokenize any form of IP, fine-tune and deploy AI agents, and tokenize those agents on-chain for broader ecosystem use.
About REMASTER
REMASTER accelerates IP licensing through its on-chain platform, simplifying rights management, negotiations, and royalty payments by leveraging smart contracts for greater efficiency. As a strategic partner in the Camp Network and Minto collaboration, REMASTER empowers creators to easily manage and monetize content, offering transparent and instant revenue opportunities. REMASTER is setting new standards for digital IP monetization, transforming complex licensing workflows into clear, scalable experiences for creators worldwide.
About Minto
Minto is a Tokyo-based creative studio and IP company focused on creating, managing, and licensing original character IPs, particularly on digital-first platforms such as Telegram, LINE, and social media. Known for building emotionally resonant and highly shareable characters, Minto’s creations have seen explosive growth across social and messaging platforms, amassing over 60 billion GIF impressions and more than 5 billion sticker downloads, especially popular among Gen Z and younger millennials worldwide.
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