Former Cardano CMO Adam Bates joins XION as Chief Culture Officer
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Former Cardano CMO Adam Bates joins XION as Chief Culture Officer
Former Cardano CMO Adam Bates joins XION blockchain as Chief Culture Officer, leveraging his extensive marketing experience to propel XION into a cultural phenomenon, realizing the vision of "making crypto invisible" and driving Web3 mainstream adoption.
Navigating Web3 tides with focused insightsXION, a pioneering blockchain dedicated to reshaping the rules and driving Web3 mainstream adoption, today announced the appointment of former Cardano Chief Marketing Officer Adam Bates as its Chief Cult Officer. Having led Cardano's rise during its landmark 2020–2022 period at Input Output (IOHK), Bates now brings fresh momentum to XION—a project defined by "legend and experimentation."
In his new role, Bates will accelerate XION’s global market expansion and advance its vision of “making crypto invisible.” His strategy: transform XION into a cultural phenomenon. Building on early successes with companies like Uber, BMW, LEGO, and Amazon already innovating in Web3 through XION, he aims to amplify these achievements into broader impact.
"The blockchain industry has been trapped in geek culture for ten years, limiting itself to technical traps," said Bates. "XION is the spark I’ve been looking for. I didn’t leave Cardano to build another chain—XION is the real answer, one that embeds blockchain value into everyone’s daily life, turning it from technical jargon into the invisible backbone of the digital world."
Bates’ track record speaks volumes: at Cardano, he led the largest hybrid online-offline crypto event in history; earned Cardano a spot on Fast Company’s list of “Top 10 Most Innovative Companies”; and propelled the Cardano brand beyond Nestlé, BMW, and even Bitcoin to rank among the top 30 most beloved global brands.
Anthony Anzalone (aka Burnt Banksy), founder of XION, said:
"Adam is a creative force who not only understands the core of this industry but also sees clearly beyond it. We’re not here to play the old games—ever since Burnt Banksy, this company was destined to disrupt everything. XION is the bridge between Web2 and Web3, and Adam is exactly the person to tell that story loudly and powerfully."
Prior to entering the crypto space, Bates worked with global giants including Virgin Atlantic, Barclays Bank, Emirates, LEGO, Mercedes-Benz, Porsche, and Samsung, serving as a director at BBDO London, collaborating with over 300 offices worldwide.
Today, XION is embracing regulatory compliance, forging partnerships with major Web2 players, and preparing to lead a new paradigm for mass Web3 adoption.
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