Yuliverse: How to Master the Web3 Version of Xiaohongshu?
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Yuliverse: How to Master the Web3 Version of Xiaohongshu?
Turn every moment into wealth.
Navigating Web3 tides with focused insightsAuthor: Shaofaye123, Foresight News
As the TikTok ban deadline approaches, Xiaohongshu has quickly become a global talking point, topping the U.S. Apple App Store download charts, while its associated MEME token MOMO surpassed tens of millions in market cap. Clearly, whether in Web2 or Web3, users have an innate demand for social interaction. Yuliverse’s upcoming Mini Dapp YuliGo, launching on the LINE Mini Dapp ecosystem and Kaia blockchain, not only fulfills users’ need for social engagement but also enables effortless earning—turning every moment into wealth.
From gaming and NFTs to DePIN, Yuliverse continues to push boundaries. With YuliGo’s launch imminent, this article provides a quick guide to the “Web3 version of Xiaohongshu.”
What is YuliGO?
Yuliverse is a location-based, gamified lifestyle metadata platform with interconnected products and deep integration between on-chain and off-chain experiences. Launched in 2023, the Web3 LBS game Yuliverse App made an immediate impact, amassing nearly one million Twitter followers and 300,000 Discord users, ranking among Japan's top three blockchain games. Inspired by Pokémon GO, it allows users to enjoy exploration gameplay while earning tokens and physical rewards. To date, it has surpassed 560,000 users, with peak concurrent users exceeding 150,000.
YuliGO, as the flagship product, aims to become the Web3 version of Xiaohongshu, integrating authentic user-generated social content with on-chain reward mechanisms and consumer data aggregation. Leveraging blockchain and DePIN technology, it creates a new kind of social experience. Users can document life moments anytime, anywhere, with each post tied to geographic coordinates. This not only showcases the world’s vibrant diversity but also generates income for creators through Web3 technology, incentivizing continuous sharing and interaction, driving platform growth. Ultimately, YuliGo will be more than just a rich content ecosystem—it will be the guardian of every user’s unique memories and wealth.
By combining gaming with social features, Yuliverse effectively solves the common early-stage problem of creator scarcity on content platforms, while assigning real value to every user action. 97% of regular users earn tokens through gameplay and contribute to the social product, while the top 3% of core content creators receive additional token rewards through content creation. This clever token design seamlessly integrates both aspects, allowing gamers and creators alike to find their own enjoyment and value within the ecosystem, creating a virtuous cycle and positive flywheel effect.
Content as Nodes: AI + DePIN Reshaping SocialFi Economics
Most traditional DePIN projects rely on mining hardware, involving complex code and rigid, unengaging processes that are difficult for average users to join. YuliGO, however, integrates DePIN technology into gaming and social interactions. Its wearable device, Moonring, is an innovative C-end DePIN fashion accessory that pioneers a new form of social gaming experience—effortlessly delivering the benefits of blockchain technology to users.
By embedding location into content, YuliGO turns each piece of content into a node, where every like and share generates income. The location-based verification mechanism ensures user authenticity while enhancing user experience:
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Relevance Discovery: Location data helps users discover highly relevant content—from nearby restaurant recommendations to local events—delivering timely, personalized content and uncovering potential customers for businesses.
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Memory Association: People often form deeper emotional connections with experiences tied to specific locations. Geotagged content enhances emotional resonance and creates more meaningful digital memories, making social interactions more personal and strengthening users’ sense of belonging and connection.
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Contextual Verification: Real-world locations not only verify user identity but also help validate content authenticity, reducing misinformation and encouraging genuine participation.
While Ai16z and Swarms opened up possibilities for AI Agents, YuliGO transforms them into real productivity tools, expanding their use cases. Every user gains access to a personalized AI assistant. Polish Agent focuses on enhancing content expressiveness (e.g., better copywriting, visual optimization), helping creators produce more engaging content. Review Agent ensures content health and quality (e.g., combating spam, duplication, low-quality posts), maintaining platform integrity, uniqueness, and trustworthiness.
Through the novel asset concept of "content nodes," dual-agent dynamics, gamified product design, and integration of user location and behavioral data, YuliGO will redefine social interaction and become a decentralized personal behavior data network.
Powerful Synergy: LINE + Kaia Unlocking Deep Value
The Yuliverse team brings together top-tier talent across multiple domains. Founder and CEO Chris.F has twenty years of gaming experience and over eight years in trading and management within ECM and cryptocurrency. A multi-time champion and former world number one in Hearthstone, his expertise and deep understanding of gaming lay a solid foundation for Yuliverse’s development. Co-founder and CTO Ben.Z previously led AI labs in the Web2 internet industry, bringing extensive expertise in artificial intelligence, computer vision, VR/AR, data mining, and LBS technologies—providing strong technical support for innovation at the cutting edge. Additionally, the project has secured $6 million in funding, led by LIF Capital, with participation from Spyre Capital, Presto Labs, DWF Labs, Sending Labs, 2 Punk Capital, G20, CSP DAO, 071 Labs, Titans Ventures, Ultiverse, and HC Capital.
Deployed on Kaia, Yuliverse gains access to a user base of over 250 million. LINE serves as a gateway with 200 million monthly active users, further boosting user acquisition, particularly among mid-to-high net-worth demographics. As one of the first DApps officially launched on LINE Messenger—selected from 800 applicant teams—Yuliverse receives strong traffic and financial backing from both LINE and Kaia. With this combined advantage, Yuliverse is projected to attract over 3 million social users.
Earn Tokens Easily: Mastering the Web3 'Xiaohongshu'
User participation is simple and diverse, truly making “every moment a source of wealth.”
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Creators earn YULI tokens by posting content. Each view, like, and share generates rewards. Posts can also be double-tapped to mint content as NFTs. Each post (content + media) can then be traded as a token on secondary markets.
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Users earn by interacting with content—commenting, liking, sharing—and tipping creators. Tips flow directly into both the creator’s reward pool and the Agent reward pool. When a “content node” accumulates a certain amount of tips and reaches launch threshold, both the creator and contributors split the rewards.
In this innovative social platform, multiple token types work together to drive the creative ecosystem, forming a positive token circulation loop. Users can not only stake tokens (YULI) for governance and Agent investment but also acquire YULI through other tokens and reinvest them into content creation and platform growth—earning effortlessly.
By breaking down the barriers between traditional social media and gaming, Yuliverse delivers a全新 experience—where every interaction and creation becomes a valuable asset. Whether exploring through gamification or sharing life moments on YuliGo, every piece of content is more than a record—it's a value node. In the future, Yuliverse will evolve beyond a gamified lifestyle metadata platform into a digital space that inspires creativity and connection, where every user discovers their own wealth and significance.
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