Puffpaw: How can an e-cigarette project help users quit smoking?
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Puffpaw: How can an e-cigarette project help users quit smoking?
Puffpaw resembles a combination of StepN and Helium Mobile. Although its core is DePIN physical infrastructure, the user participation in "mining" is gamified.
Navigating Web3 tides with focused insightsBy Yu Zhong Kuang Shui
Why has the e-cigarette project Puffpaw become one of the most anticipated projects before Berachain’s mainnet launch?
Why does an e-cigarette project center its concept around “quitting smoking”?
What kind of chemical reaction will Puffpaw have with Berachain?
I’ll share my personal thoughts in the article below ⬇️
1/ How does Puffpaw help users quit smoking?
Its core mechanism is similar to Stepn—tokens are used to reward users for positive behaviors, ultimately helping them overcome nicotine addiction. Puffpaw allocates rewards based on user behavior such as daily inhalation volume, duration per smoking session, and timing. Users who demonstrate healthier habits receive greater rewards.
For more details, check out this tweet by @0xYond.
2/ Now, let's dive deeper into the three questions mentioned above regarding Puffpaw.
1. Background
Puffpaw was incubated by Build-A-Bera, Berachain’s official incubator, giving it strong institutional backing. In other words, this project is deeply embedded within Berachain’s core ecosystem.
2. Uniqueness and Consumer Application
Unlike traditional DePIN projects, Puffpaw uses token incentives to drive user behavior, while its physical device—the e-cigarette—acts as middleware connecting the project and its users. This distinction gives Puffpaw significantly greater growth potential.
The fundamental logic of earlier DePIN projects resembled PoW: “sell hardware → users mine tokens → use revenue from hardware sales to accumulate and pump the token → attract more hardware buyers → sell more devices.” These projects often assigned their hardware a noble purpose, such as solving real-world problems.
However, these physical mining devices were rarely integrated into everyday life (Helium Mobile being a notable exception). Without practical daily-use cases, they struggled to achieve mainstream adoption or expand into the traditional world.
Puffpaw, on the other hand, targets the everyday scenario of “smoking & quitting smoking.” Smokers have a persistent need to quit, while non-smokers can recommend Puffpaw to friends who smoke, helping them quit—and even share token rewards proportionally with friends. By embedding itself in real-life scenarios, Puffpaw increases user stickiness.
Additionally, the e-cigarette market is growing rapidly. Market data indicates a compound annual growth rate of 12.49%, projected to reach $46.98 billion by 2030. Puffpaw stands to benefit directly from this market expansion.
3. Gamification
In my view, Puffpaw resembles a hybrid of Stepn and Helium Mobile. While its foundation is rooted in DePIN hardware, the user experience of “mining” is gamified. With Puffpaw, users cannot earn more tokens by smoking more; instead, they must follow rational, predefined task frameworks set by Puffpaw to earn rewards. This includes pre-launch Telegram mini-games, social features, and NFT integrations.
This is another reason why I’m bullish on Puffpaw.
For recent updates on Puffpaw, check out this post by Bear Home @0xBerahome.
3/ Let’s now discuss how Berachain’s core design, Proof-of-Liquidity (PoL), might interact with Puffpaw.
I won’t elaborate much on the likelihood that providing LP for Puffpaw’s token will yield BGT emissions—this is a basic feature of Berachain. Instead, I want to focus on new information recently released by Berachain: “Any token compliant with ERC20/4626 standards can apply to become a ‘Reward Vault’ and receive BGT emissions as rewards from validators.”
In my opinion, this BGT emission model is highly favorable for applications like games—or any product requiring users to complete specific actions. Once a proposal passes, users performing designated behaviors and obtaining verifiable credentials can earn BGT rewards. Puffpaw could fully leverage this mechanism to offer enhanced token incentives to dedicated or loyal users, attracting new participants while maintaining high user retention.
That concludes my answers to the initial three questions, along with some personal insights mixed in.
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