
Guildfi rebrands as Zentry, building the "super layer" for gaming
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Guildfi rebrands as Zentry, building the "super layer" for gaming
Zentry is a gaming universe beyond a typical DAO, aiming to transform lives through a gaming superlayer.
Author: Zentry
Translation: TechFlow
GuildFi, the Web3 gaming guild that raised $140 million from firms including Binance Labs, Coinbase Ventures, Animoca, Pantera Capital, and Hashed, has strategically rebranded to Zentry.
Zentry aims to bring the MMORPG experience into real life by building a universal Superlayer that connects all games into a unified gaming economy.
The original token $GF will be converted to the new Zentry token ($ZENT) at a ratio of 1:10.

Games Beyond Entertainment
We live in a world of players. In 2023, the global gaming community surpassed 3.3 billion people—over 40% of the world’s population. Driven by personal interests and play styles, this vast audience engages with games for various reasons. Gaming has long transcended mere entertainment, becoming an integral part of our daily lives, shaping identities, influencing culture, and defining lifestyles.
As people dive deeper into gaming, they invest significant time and resources, achieving remarkable accomplishments. Yet these efforts do not carry over across games or beyond the digital realm. Valuable data and revenue are captured by corporations, while the true creators of this wealth—the gamers—receive little in return.
Zentry will change all that. We are pioneering a new paradigm—the Play Economy—where every match, every victory, and every moment not only enriches your gaming legacy but also benefits you in real life, empowering players like never before.
The convergence of physical and digital worlds is already underway. The Play Economy is a natural extension of this phenomenon, poised to unlock new dimensions in gaming and create unparalleled opportunities.
A Superlayer Unifying Gaming
Enter Zentry, the gaming superlayer bringing the MMORPG experience into real life, integrating 3 billion global gamers into a unified play economy spanning digital and physical domains.
The Superlayer seamlessly fuses loyalty systems, player identities, and cross-platform activities from countless games and platforms into one cohesive experience. Here, everyone can build a lifelong dynamic profile, elevating their status, uniqueness, and real-world wealth through gameplay across ecosystems.
We are introducing the world’s first and largest shared adventure, where diverse communities—from gamers to investors to NFT collectors—each play a unique role, connecting, playing, and accumulating rewards that resonate with their individual lifestyles.

“Imagine one game, one profile, rich rewards, multiple IPs, and endless gaming activities.”
If you win online battles or land 100 headshots in your favorite FPS game, you could earn rare items and crafting materials in Zentry, which can then be exchanged for tokens—or even real-world rewards.
What if taking three friends on a five-day coffee tour unlocks an exclusive NFT that enhances your DeFi staking?
The possibilities are limitless. Your progression within Zentry not only elevates you across the Web3 ecosystem but also makes your other favorite games more legendary.
Understanding the Zentry Ecosystem

Zentry is more than a typical DAO—it's a gaming universe with a story-driven, evolving product ecosystem designed to transform lives through the gaming superlayer.
This unique ecosystem consists of four vertically integrated pillars: underlying blockchain infrastructure connecting Web2 and Web3 data (including identity, assets, and activities); a suite of targeted consumer applications designed to attract diverse player segments; a multi-IP world deepening engagement through compelling narratives and collaborative IP partnerships; and a robust treasury exceeding $100 million dedicated to strategic expansion and ecosystem incentives. Together, these form an open world enriched with infinite content and experiences.
Web3 and cryptocurrency serve as channels for attention and social coordination. The launch of our superlayer will not only power these channels but redefine how attention is harnessed and monetized across global communities.
Zentry will become the new foundational layer of the Play Economy, ultimately emerging as the primary distributor of next-generation gaming, entertainment, and lifestyle experiences when fully integrated with player networks, artificial intelligence, and Web3.
The Future of Gaming Awaits

2024 is a pivotal year. It marks the birth of Zentry—a new, expansive universe for us to co-create. With the upcoming launch of our flagship products and strategic alliances across Web2 and Web3 gaming, we’re not just setting the stage—we’re inviting everyone to thrive in the emerging era of the Zentry-powered Play Economy.
The New Token
Get ready, prepare your tokens, because we're about to launch the token migration, transitioning you into the new ecosystem. This event is scheduled for April 25, 2024, and rest assured, migration guidelines will be provided.
The original GuildFi token ($GF) will be converted to the new Zentry token ($ZENT) at a 1:10 ratio.
This will enhance community experience and expand the utility scope within the Zentry ecosystem.
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