Overview of Sonorus: How SocialFi x Music Breaks the Deadlock in the Web3 Music Market?
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Overview of Sonorus: How SocialFi x Music Breaks the Deadlock in the Web3 Music Market?
Sonorus is a platform that leverages blockchain technology and NFTs to transform music discovery and distribution.
Navigating Web3 tides with focused insightsSonorus is a platform that leverages blockchain technology and NFTs to transform music discovery and distribution. It rewards music enthusiasts with $RUS tokens for collecting and recommending songs they love. The platform also plans to offer artists a portal where they can mint their works as NFTs, set streaming prices and incentive allocations, and view or withdraw earnings from their NFT music streams.
👉 Sonorus Product Features and Characteristics
Music Launchpad: Sonorus provides a music launchpad where artists can nominate their songs for inclusion in the platform's catalog. Artists must reach certain milestones to enter the catalog, ensuring a collaborative approach to music promotion. Meanwhile, artists who successfully enter the catalog begin earning revenue shares from their music.
Decentralized Music Charts: Sonorus’s heat score mechanism ensures dynamic and decentralized music rankings. This system prioritizes genuine popularity and user engagement over rankings determined by major corporations or algorithms. Artists can gain greater visibility by achieving specific heat scores, giving every artist an equal opportunity.
Fan-First Principle: Sonorus empowers the community to influence music rankings, ensuring charts truly reflect listener preferences rather than industry biases. This fan-driven approach gives Sonorus a strong populist character and transforms it from a standalone Web3 music platform into a comprehensive Social-Fi + Music social platform.
Decentralized System: Sonorus’s decentralized system relies on real user participation and preferences. It considers not only how many times a song is played but also the degree of investment and support users show toward it. This decentralized method makes Sonorus more authentic and fair.
👉 Team and Partnerships
Sonorus is a music platform that promotes music and artists through decentralization. The Sonorus team includes experienced and innovative individuals from diverse backgrounds such as music, technology, media, and finance.
Sonorus partners with well-known music platforms and institutions including Spotify, Apple Music, SoundCloud, and Universal Music Group. It also collaborates with blockchain and NFT-related projects and platforms such as Binance Smart Chain, OpenSea, and Rarible. Additionally, Sonorus works with social and environmental organizations like Climate Action 100+ and The Climate Pledge.
👉 Community Engagement
Sonorus currently has over 200,000 Twitter followers and around 50,000 members on Discord, with average tweet views exceeding 10,000. These metrics represent a solid level of activity in today’s market.
Sonorus originally emerged from Southeast Asia’s music market, where the music industry grows at approximately 10% annually. Since this year, it has expanded into Europe and North America, establishing a significant user base in the latter region.
Sustainability and Business Model
Sonorus measures community consensus on songs within its ecosystem using the Sonorus Heat Rank. The higher a song’s Heat Score Ranking, the stronger the consensus behind it—and the more $RUS tokens its supporters earn daily.
Additionally, Sonorus allows users to collect song-based Record NFTs and earn $RUS token rewards based on their collections. Users can also participate in nomination events to add their favorite songs to Sonorus’s catalog and Heat Rank.
For high-popularity artists, Sonorus offers development programs to help more talented musicians gain recognition and rewards in Web3. It also plans to expand music catalog collaborations into more developing countries beyond Vietnam. In the future, it may evolve into a specialized music financing platform.
Platform revenue comes from two sources: 10% of each record’s release price is allocated to the Sonorus team’s revenue address, and 5% of all final sales from record transactions on the Sonorus platform are collected as transaction fees. From a revenue structure perspective, these align with core music platform operations, offering reasonable income stability and long-term viability.
👉 Advantages and Challenges
Advantages:
From its inception, Sonorus has established a “fan-first” strategy. Unlike other projects that focus heavily on record labels and creators, Sonorus grants more power to fans—an approach that proves highly strategic in today’s market.
Moreover, Sonorus uses NFTs and token incentives to enhance the scarcity and value of musical works, while emphasizing fan input. Through a DAO-based development model, it fosters community participation and governance, naturally incorporating social features. This growth strategy helps expand its influence and user base. More importantly, this model enables Sonorus to aggregate capital and traffic to potentially develop into a music financial services platform.
Challenges:
Sonorus must coordinate and compete with traditional music industry entities such as copyright organizations, record companies, and streaming services. It also needs to continuously innovate and optimize its products and services to adapt to market changes and user demands.
👉 Funding Overview
Sonorus has attracted attention from numerous investors. Hashkey, one of the earliest Ethereum investors, brings invaluable expertise and investment insight in blockchain technology that significantly benefits Sonorus’s development. Another investor, Mask, ranks among the largest investors in Crypto World.
In addition, NCT, Southeast Asia’s largest music label, has joined Sonorus’s investment group. Their involvement strengthens Sonorus’s influence in the music industry and boosts its credibility and recognition within the Web2 music world.
Y to Z, one of the largest Metaverse investors, provides crucial resources and support for Sonorus’s development in virtual reality.
Tokenomics Model
$RUS is the native token of the Sonorus ecosystem. $RUS tokens are generated through the aforementioned daily yield mechanism. There is no fixed total supply; instead, the supply dynamically adjusts over time.
$RUS distribution includes allocations to founding teams, investors, partners, music creators, consumers, and community contributors. A reserve pool is also established to support ecosystem development and innovation.
$RUS serves multiple functions: it can be used to access or utilize music services and smart speakers on the platform, participate in Sonorus Heat Rank calculations and rewards, and vote on key platform decisions such as protocol upgrades or fund allocation.
In addition to $RUS, Sonorus also issues SNS tokens based on DJ Nodes.
What is the difference between SNS and RUS tokens on the Sonorus network?
SNS and RUS tokens serve different purposes within the Sonorus ecosystem. SNS is the primary network token of the Sonorus ecosystem and will be listed on exchanges. Holders of DJ Nodes receive SNS as rewards and share in the revenue of the Sonorus ecosystem.
RUS: Used within Sonorus applications for Daily Record NFTs. RUS plays a critical role in the app’s internal ecosystem, functioning similarly to a governance token.
Based on the overall analysis above, we believe Sonorus holds a significant first-mover advantage in terms of traffic, with a relatively clear path to monetization. Strong backing from prominent investors further injects confidence into the platform’s long-term stability. Overall, we assign a rating of 3.5 out of 5.
The content of this article is intended solely for information sharing and does not constitute promotion or endorsement of any business or investment activities.
Readers are advised to strictly comply with local laws and regulations and refrain from engaging in any illegal financial activities.
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