Web3 Football Carnival Begins: Co-Creating Semantic SBT Data Value
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Web3 Football Carnival Begins: Co-Creating Semantic SBT Data Value
Everyone has the right to write their story on the football field...
Navigating Web3 tides with focused insights
As the football festival draws near, public interest in the sport continues to rise. As a global sport, football surpasses most others in terms of globalization and professionalization, enjoying immense cultural influence and cohesion worldwide, along with rich traditions of football-related social interaction. However, traditional football events and related activities have largely taken place offline, defined and disseminated by official media, leaving audiences as passive observers rather than active participants.
With the evolution of Web3, new decentralized forms of social interaction continue to emerge. How will Web3 socialization integrate with this borderless sport, enabling broader user participation through decentralization and even driving Web3 socialization into the mainstream? The 2022 Web3 Football Carnival is Relation's answer.
This Web3 Football Carnival (hereinafter referred to as "the Carnival") is a global crypto-fan prediction party co-hosted by Relation and nearly 30 high-quality Web3 ecosystem projects, aiming to reinvent football culture in a Web3-native way and jointly promote the growth of the Web3 ecosystem. Carnival partners include: Platon, MoonBeam, Unstoppable Domains, Flow Fans China, .bit, EtherPOAP, Permaswap, MetaOasis, 4EVERLAND, Token Pocket, P12, Port3, StarryNift, RociFi, NFT Play, EDNS Domains, MetaMirror, Bonfida, NFTScan, Mail3, Web3GO, Ms-meta.HK, Knoknok, Linkkey, OP Sumo, IC Naming, Capsid, NameDAO, Euterpe, among others. Jointly supported and sponsored by these brands, the prize pool has now reached $50,000—marking the beginning of a grand celebration for Web3 football fans.
So how does Relation enable decentralized football social experiences for Web3 users? The answer lies in semantic SBTs (Semantic SBT). Pioneered by Relation, semantic SBTs are powerful tools designed to expand personal sovereignty and identity assertion within the Web3 and blockchain industries. Using RDF structured formats, the semantic SBT standard describes social relationships between two soul-bound accounts within the SBT metadata, capturing personal experiences, achievements, and qualifications to help users build rich, multidimensional digital identities.
It is precisely through semantic SBTs that Relation connects every aspect of the Web3 Football Carnival: key user actions during the Carnival—such as selecting a supported team, predicting match outcomes, engaging with brands, and achieving personal milestones—are all verified, recorded, and permanently stored on-chain via SBTs. By collecting various SBTs, users not only participate interactively in the entire football event but also document and share their unique football stories, while unlocking benefits and substantial rewards from participating Web3 projects. SBTs provide both the foundation and endless possibilities for decentralized football + social interaction.
For brands, participating in this Carnival enables them to connect with more authentic and active users through issuing SBTs, while also contributing to the creation of valuable on-chain data. This transforms on-chain data into a public good that can be explored, shared, and reused across communities, improving data flow efficiency and value throughout the ecosystem—an essential driver for the overall development of the Web3 ecosystem.
Event access link for the Web3 Football Carnival: https://footballcanival.relationlabs.ai/
Fun Predictions, Multiple Surprises & Rewards
Fans can log in via wallet address and complete Twitter verification to support their favorite team by obtaining the corresponding fan SBT as entry to prediction games. Actively participate in each prediction round, follow every thrilling match, and reap the rewards of victory. The top 100 participants will share the prize pool, with especially significant surprises for the top 10. Additionally, fans who fully participate in predictions with a win rate over 50% will receive extra chances to enter the prize draw—plenty of excitement awaits.
The Carnival also features various brand missions and NFT rewards. Fans can complete designated tasks to earn official SBT certifications from different brands, which serve as tickets to obtain an NFT Pass.
1) Follow 10 brand Twitter accounts to claim the Brands Achievement SBT.
2) Complete four brand-specific tasks to receive official Membership SBT certification and additional rewards.
3) Follow 20 supporter Twitter accounts to claim the Supporter Achievement SBT.
4) Holders of Team Fans SBT, Brands Achievement SBT, and Guess SBT (completed one prediction) are eligible to claim a limited Early Bird NFT Pass—only 19,500 available, first-come, first-served. Fans may also participate in brand-hosted Twitter giveaways during the Carnival to win one. Check the Giveawayschedule for details.
Holders of the Early Bird NFT Pass gain access to exclusive Club areas, where they can join surprise AR airdrops supported by Permaswap during the Carnival and interact in real time with other fans.
5) Collect 4 brand Membership SBTs and 1 Supporter Achievement SBT to claim the Honours SBT—limited to 5,000, first-come, first-served. Holders of the Honours NFT will receive a whitelist ticket for the Christmas Eve raffle.
For more information, please clickdetailed guide.
Football Culture Through the Eyes of Web3 Builders
From November 20–21 at UTC 1 PM, Relation will host a series of Twitter Spaces featuring guest speakers from multiple partner brands, including: Platon, Moonbeam, Unstoppable Domains, .bit, EtherPOAP, Permaswap, MetaOasis, 4EVERLAND. Guests will discuss football culture—what makes it so captivating beyond wins and losses? Why is Europeans’ passion and loyalty toward football as strong as faith? They’ll also dive into their latest project updates and developments during the World Cup period. Clickhere for details.
Carnival Side Events Coming Soon
Permaswap, a project from the Arweave ecosystem, will host a dedicated Arweave Ecosystem Twitter Space, inviting well-known partners such as ArConnect to join the 2022 Web3 Football Carnival. Project teams will discuss current and future trends in AR and decentralized storage, deeply analyze how AR is reshaping the internet, and explore pathways to achieve these goals. Stay updated via theCarnival homepage.
Additionally, the cross-chain DID protocol .bit will launch its own side event, introducing its newly launched SubDID product (currently in whitelist application phase). Main .bit accounts can mint corresponding sub-accounts at a cost as low as 1 ckb (virtually free), support unlimited minting, and each sub-account functions independently just like a regular .bit account—ideal for DAOs, NFT communities, fan clubs, GameFi guilds, and similar use cases.
During this side event, fans who complete simple designated tasks can claim a SubDID sub-account under the xxx.relationlabs.bit namespace, jointly issued by .bit and Relation. A rare opportunity—don’t miss out.
Football is the perfect blend of power and speed; football spirit embodies fairness, courage, relentless effort, positivity, honor, and the pursuit of victory. This grand festival isn't confined to the pitch—it belongs to every Web3 builder and participant who shares the football spirit. Web3 empowers us with strength, speed, and courage, allowing us to witness, build, and connect with one another during this magnificent celebration.
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