Comparaison approfondie des 8 principaux launchpads : qui sera le roi de la version 2025 ?
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Comparaison approfondie des 8 principaux launchpads : qui sera le roi de la version 2025 ?
couvrant sa présentation générale, son mécanisme d'émission, sa performance en termes de rendement, sa position dans l'écosystème et ses innovations uniques.
Dédié à des analyses Web3 approfondiesSource : vinay sabarad
Traduction : Yuliya, PANews
As the crypto market enters 2025, the Web3 launchpad ecosystem has evolved into a diversified landscape, with platforms differentiating themselves around project types, user bases, and funding models. From centralized exchange-backed launchpools to decentralized IDO mechanisms and novel solutions like LBP (liquidity bootstrapping pools), launchpads have become central vehicles for early-stage investment and project launches in the crypto world. This article provides an in-depth comparison of eight major launchpad platforms—Binance Launchpad, DAO Maker, ChainGPT Pad, Virtuals, CoinTerminal, Fjord Foundry, CoinList, and Seedify—covering their project profiles, issuance mechanisms, return performance, sector focus, and unique innovations.
DAO Maker : A Launchpad Balancing Retail Accessibility with VC-Style Screening
Platform Positioning and Vision
DAO Maker connects retail users with a VC-like project selection framework through its proprietary "Strong Holder Offering" (SHO) mechanism. Users must stake $DAO tokens and demonstrate long-term holding behavior to qualify for allocations, emphasizing a "loyalty staking" philosophy that aligns investor incentives with project longevity. Since 2019, DAO Maker has facilitated over 179 token launches, raising approximately $107 million USD, with notable projects including My Neighbor Alice and XCAD. The platform has gradually expanded from one-off sales into an "accelerator ecosystem," introducing new features such as DAO Farms and Vaults that allow users to continuously earn token rewards during staking periods (with annualized yields reaching 300–1500%), thereby extending community capital lock-up duration. Its core vision is to build a retail-friendly Web3 launchpad featuring VC-grade screening and sustained incentive mechanisms.
Representative Projects in 2025
DAO Maker has recently focused on narrative-driven, diverse projects:
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SpeedThrone: An AI-integrated AAA racing GameFi project supporting 6–12 months of staking mining.
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0xFútbol: A football-themed blockchain fantasy sports platform combining collectibles and prediction gameplay, aligned with World Cup trends.
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Kayen Protocol: Provides DeFi data validation and modular security services applicable to restaking and DePIN systems.
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Fusio: An enterprise-grade DePIN platform equipped with AI monitoring, designed for corporate validator use cases.
These examples show DAO Maker's versatility across GameFi, sports/fan economy, and AI/infrastructure sectors.
Investment Return Performance
In the first half of 2025, DAO Maker’s projects delivered modest returns, averaging a current ROI of about 0.14× the IDO price, with a historical peak ROI average of 3.65×. Most projects experienced rapid price declines post-listing, though a few achieved breakout success. The platform mitigates losses from price drops via staking mining mechanisms—token holders continue earning rewards even if prices fall. The SHO mechanism somewhat curbs sell-offs but cannot fully offset broader market weakness. Notably, DAO Maker previously delivered stronger returns (e.g., Orion Protocol saw multi-fold growth); the current lower ROI reflects overall market conditions rather than flaws in the platform’s design.
Key Mechanism Innovations
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Strong Holder Offering (SHO): Allocation rights are granted based on $DAO staking, rewarding long-term holders.
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Reward Mining / Vaults: New projects often include multi-month mining campaigns, distributing sale tokens as rewards to $DAO stakers or liquidity providers. This “stake-to-earn” model creates ongoing demand and liquidity after IDO.
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$DAO Token Lock-in: Participation requires holding $DAO, fostering loyalty. The “DAO Power” system tracks user holding scores to discourage quick dumping.
These mechanisms enhance post-IDO sustainability while reflecting DAO Maker’s dual positioning—balancing broad retail reach with deep project vetting.
Sector Focus and Strategic Positioning
DAO Maker focuses on emerging narratives and utility-driven projects. In 2025, its portfolio spans GameFi 2.0 (SpeedThrone), sports/fan engagement (0xFútbol), DeFi infrastructure (Kayen), and AI/enterprise services (Fusio). Unlike meme-chasing platforms, DAO Maker leans toward building ecosystems with real value and sustainable reward models. Its strategy centers on becoming a “community-driven accelerator,” attracting founders who seek both retail traction and long-term health.
Seedify: Community-Powered Next-Gen Launchpad
Platform Positioning and Vision
Since 2021, Seedify ($SFUND) has been dedicated to incubating high-quality projects in NFTs, gaming, AI, and DeFi through community consensus. To date, it has enabled over 100 token launches, raising approximately $40–55 million. Blending CEX and DeFi advantages, Seedify uses a tiered $SFUND staking system to secure allocation rights and replaces closed private rounds with open community curation. In 2025, Seedify continues pushing technical boundaries by launching a permissionless bond curve platform, a decentralized curation DAO, and on-chain social distribution mechanisms—positioning itself among the most technologically advanced launchpads.
Representative Projects in 2025
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Stable Jack (JACK): A fixed/leveraged yield protocol on Avalanche, completed IDO in April 2025 with a $2M FDV, raised ~$300K. Fully unlocked at TGE, but market reception was weak.
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Aiki (AIKI): An AI × gaming prediction platform on Solana, launched in May 2025 using dual-channel access ($SFUND + public round), raised ~$175K. High early user engagement, but token price performance was mediocre.
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P33L (P33L): An AI satire meme project, issued via bond curve in April 2025 with a total valuation of $250K, sold 28% supply, raised ~$70K—demonstrating Seedify’s openness to cultural innovation.
Investment Return Performance
Despite a cooling market, Seedify’s historical average peak ROI remains around 8×. Several 2025 launches saw strong initial momentum, followed by typical post-listing pullbacks—a common pattern in today’s IDO environment. Seedify combats excessive selling pressure through bond curves and flexible unlock designs, aiming to promote long-term value retention.
Key Mechanism Innovations
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Smart Bonding Curve Issuance: Token price rises dynamically with demand; upon completion, an automatic $SFUND–project token LP pool is created, ensuring instant liquidity. Built-in safeguards include a 24-hour refund window and progressive pricing to prevent bot sniping and protect buyers.
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Tiered Access (Staking + Social): Early access prioritized for $SFUND stakers and users with high “social score” (earned via referrals, Kaito-like interactions, community events), later opening to the public—creating a gamified entry logic that rewards active contributors, not just whales.
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Investor-Friendly Unlock/Refund Mechanisms: Projects can choose flexible vesting schedules; Seedify supports instant unlock or short linear unlocks (1–4 weeks) to balance trust and sales urgency. Each sale includes a 24-hour refund option, giving buyers downside protection—a feature akin to CoinTerminal’s risk-mitigation model, boosting user confidence.
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Decentralized Curator Program: A network of KOLs, VCs, guilds, and DAOs curate projects and receive revenue shares, allocation quotas, and whitelist spots.
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$SFUND Incentive Flywheel: Every launch creates new utility for $SFUND—Staking tiers → Token allocation → Launch → Liquidity creation → Buying pressure and token burn. As launch volume grows, so does intrinsic demand for $SFUND. Seedify’s design ensures its native token benefits directly from the ecosystem it powers.
Sector Focus and Strategic Positioning
Starting with gaming and culture, Seedify is expanding into AI and DeFi. Recent projects (Stable Jack, Aiki, P33L) span DeFi yield, AI gaming, and meme culture. The platform brands itself as a leader in “Web3 culture and gaming,” progressively embracing cutting-edge trends like on-chain AI and DePIN protocols. Seedify positions itself as a community-first alternative—more open than Binance, more engaging than CoinList, more structured than Virtuals. By integrating bonding curves and refund options, it aims to offer upside potential while enhancing investor protection.
Summary of Unique Strategy
Seedify combines multiple advantageous mechanisms to create an “open yet protected” issuance model. Its upcoming permissionless bond curve platform (planned for late 2025) will allow any team to self-launch tokens with automated liquidity and anti-snipe features—similar to CoinTerminal’s openness but with added safeguards. The curation DAO adopts DAO Maker’s “curated quality” ethos, enhanced by social incentives (e.g., Kaito or Ethos points) to boost user activity. Ultimately, Seedify fuses CoinTerminal’s accessibility, Fjord’s fairness, DAO Maker’s alignment, and community-driven culture—foreshadowing the next generation of launchpads.
ChainGPT Pad: AI-Focused Incubation Launchpad
Platform Positioning and Vision
ChainGPT Pad is the go-to launchpad for AI-first Web3 startups. Part of the ChainGPT ecosystem—known for its AI chatbot and developer tools—it deeply incubates projects before launch through technical support (smart contract audits, AI analytics). Participation requires holding or staking $CGPT tokens, which are backed by fees from the platform’s AI products (a portion of usage fees are burned). ChainGPT Pad’s vision is to become the leading DEAI (Decentralized AI) issuance tool: every project launched receives AI-specific guidance, while $CGPT stakers gain access to token sales.
Representative Projects in 2025
ChainGPT Pad’s 2025 lineup blends AI infrastructure with select GameFi integrations:
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Omnia Protocol (OMNIA): A privacy-focused blockchain access provider (RPC relay), critical for AI data feeds. All-time high (ATH) ROI ~5×.
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Arcade (ARC): An interoperable NFT-based competitive gaming platform, signaling new GameFi trends.
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Flash Protocol (FLASH): A utility token for ultra-fast DEX trading with AI-powered predictive analytics.
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NextGem AI (GEMAI): An AI-driven crypto content discovery platform (“alpha feed”). Launched via whitelist in April 2025.
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AdixAI (ADIX): An AI ad optimization network. Uniquely, ADIX was distributed via “Launchdrop” airdrop (not sale) in May 2025 to eligible $CGPT stakers.
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Matchain (MAT) & Blink Game AI (BLINK): Two Launchdrops in May 2025—a zk-rollup chain (MAT) and a gamified AI battle game (BLINK)—freely distributed to community members to drive adoption.
Investment Return Performance
ChainGPT Pad is highly active, conducting about 35 IDOs in the past six months, raising ~$10.2 million (~$290K per launch). These are mostly micro-cap, early-stage fundraises. Based on peak prices, recent launches average an ATH ROI of ~7.6×. Some early 2023 projects achieved over 40× returns, but the 2025 market has cooled. Current average ROI is only ~0.36× (i.e., most tokens trade below IDO price). In other words, big initial pumps are quickly followed by steep drawdowns. Still, ChainGPT Pad continues producing occasional multi-baggers—some recent IDOs briefly surged “well beyond 20×” before retreating. Overall, ROI is highly volatile but occasionally spectacular, reflecting its focus on nascent AI projects.
Key Mechanism Innovations
ChainGPT Pad blends traditional IDO with innovative distribution methods:
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$CGPT Staking for Access: Only $CGPT holders/stakers qualify for whitelist access. Higher stakes guarantee larger allocations.
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Launchdrops: Free token airdrops to loyal $CGPT community members (e.g., AdixAI, Matchain, Blink). This rewards participation and expands distribution beyond paying participants.
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Deep Incubation Support: Unlike many launchpads, it offers pre-IDO technical consulting (audits, AI tools).
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Anti-Snipe Features: By tying allocations to staking duration and implementing $CGPT burns, it discourages quick dumps and bot manipulation.
Sector Focus and Strategic Positioning
ChainGPT Pad specializes in AI-related fields—about half its projects center on AI, including AI agents, AI-integrated DeFi, and AI gaming. The other half focuses on “redefining GameFi” with projects like Arcade and Blink, emphasizing authentic gameplay and high fidelity, often incorporating AI elements. ChainGPT Pad also innovates in distribution, adopting launch airdrops and cross-chain priority strategies (e.g., launching Berachain projects), signaling ambitions within AI and large-scale DeFi narratives. Positioned as the “preferred launchpad for DeAI enthusiasts,” it attracts users through strong community incentives and advanced token mechanics.
Virtuals Launchpad: Gamified AI Agent Platform
Platform Positioning and Vision
Virtuals is a Base-based decentralized AI agent launchpad enabling users to fund autonomous AI agents (“bots”) via a “Genesis” model. Anyone can propose an AI agent idea, and community members jointly fund them through on-chain sales. The platform’s vision is to become the “AI version of Pump.fun”—a high-risk, high-reward playground for community participation, combining staking and task systems into a gamified launch mechanism. Unlike most IDOs, all tokens on Virtuals are 100% unlocked at TGE, making the sale process instantly liquid and volatile.
Representative Projects in 2025
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IRIS ($IRIS): On-chain autonomous governance AI agent, 50% community airdrop, initial FDV ~$200K, peaked at $80M market cap, ROI up to 400×.
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Backroom ($ROOM): Decentralized InfoFi creator economy protocol (tokenizing “knowledge bases”), initial ROI 3×.
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Maneki AI ($MANEKI): DeFi strategy AI assistant, rose from presale low to ~10×.
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WachXBT ($WACH): On-chain DeFi security AI agent, up 3–4× since launch.
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h011yw00d ($HOLLY): AI movie character token linking NFTs and narrative content, an early example of AI + media convergence.
Investment Return Performance
Virtuals’ inaugural Genesis projects were explosive. According to Gate.io analysis, its first 24 projects averaged a 32× return, peaking at 128×, with numerous 10–20× trades widely reported on social platforms. However, these short-term gains are often followed by sharp corrections. The platform introduced a “cooldown penalty” (users selling within 7–10 days lose points) to reduce dumping, but overall, Virtuals remains a highly volatile arena where risk and reward coexist.
Key Mechanism Innovations
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Score-Based Allocation: Users earn Genesis Points by staking $VIRTUAL and completing tasks (invites, quizzes, social activities). Higher scores = larger allocations, creating a “play-to-earn” experience.
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NFT-Based Staking (veVIRTUAL): Holding veVIRTUAL (vote-escrowed) earns “Virgen Points,” with 37.5% of tokens allocated via this community scoring system.
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Full Unlock Sales: All tokens released 100% at TGE (no vesting), increasing liquidity but also risk. A cooldown penalty system is in place to deter immediate arbitrage.
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No Centralized Censorship: Any AI agent passing basic compliance checks can launch, fully decentralized, democratizing AI project fundraising.
Sector Focus and Strategic Positioning
Virtuals focuses on the “agent AI” economy—automated trading bots, information assistants, and social AI tools. Its gamified sales model (points + prediction) and deep community integration have made it the preferred launchpad for AI agent and InfoFi projects. It’s often described as the “AI version of Pump.fun,” offering maximum visibility and hype for projects, and high-volatility opportunities for users.
CoinTerminal: Barrier-Free IDO Platform for the Masses
Platform Positioning and Vision
Launched in late 2023, CoinTerminal emphasizes zero barriers to entry. No staking, no token holding, minimal KYC—just connect a wallet and participate. Its key innovation is the “Buy Now, Pay Later” (BNPL) model: winning participants pay for tokens only at listing; if the price drops, they can opt out and forfeit the tokens. Combined with a full refund option on listing day, this makes investor downside nearly nonexistent—the platform and project absorb the loss. CoinTerminal aims to create a “democratic access” platform for early-stage investing, removing financial barriers so any retail user can join.
Representative Projects in 2025
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Favrr ($FAVRR): A community economy “token launch + prediction market” platform, launched May 2025.
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Pump AI: An AI-powered token generation and branding tool targeting NFT/gif culture. (Launched January 2025)
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AIT Protocol: A decentralized AI protocol whose 2023 IDO delivered an 80× return.
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RWALayer: RWA tokenization marketplace. (Sales ongoing June 2025)
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GIANTAI: Upcoming AI meme project.
Investment Return Performance
CoinTerminal’s projects deliver remarkable returns. It has completed 75 sales, distributing ~$65 million to investors, with an average return of 1590% (15.9×). Success stories like AIT Protocol’s 80× return are widely shared in the community. During the mid-2024 mini bull run, several projects saw 20×, 50×, or even 100× surges. With over 500,000 users, CoinTerminal has become one of the most beloved launchpads among retail investors.
Key Mechanism Innovations
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Zero Entry Barriers: No staking, minimal/no KYC, no upfront costs.
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VRF Lottery System: Uses Chainlink VRF to ensure fair allocation, preventing bot and whale manipulation.
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BNPL + Refund Option: The platform fronts the IDO cost for winners. On TGE, if the price underperforms, users can decline purchase and get a full refund—near-zero risk.
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Whale Caps: Limited individual allocations prevent large players from dominating.
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Profit-Sharing Model: No native token; instead, the platform takes a cut (e.g., 25%) only when users profit.
Sector Focus and Strategic Positioning
CoinTerminal welcomes AI, DeFi, Gaming, and even meme projects, especially popular among small teams and creators. Its open, fair, and decentralized nature contrasts sharply with high-barrier platforms like Binance, establishing it as the representative of “mass-market IDOs.”
Fjord Foundry: Fair Launch Platform Based on LBP
Platform Positioning and Vision
Fjord Foundry (formerly Copper) specializes in Liquidity Bootstrapping Pools (LBP) as its primary launch mechanism. LBPs use Balancer pools to gradually decrease price from high to low, allowing investors to buy at better levels and avoiding front-running and high-frequency manipulation. Fjord allows customizable parameters, supporting pure LBP or hybrid models with fixed-price rounds and lockups, and operates across Ethereum, Polygon, Arbitrum, and more. Centered on “price discovery and fair distribution,” it serves projects focused on long-term development and broad community ownership.
Representative Projects in 2025
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Analog ($ANLOG): Cross-chain interoperability protocol (Jan 2025), sold ~1.9% via LBP, no lockup, stable post-sale trading, market cap ~$1–3M.
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Form Network ($FORM): SocialFi project (Feb 2025), public sale 0.5%, mild initial volatility, showing community interest in SocialFi.
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Stabble ($STB): ve-model DeFi platform on Solana (Feb 2025), sold ~1.5% via Solana LBP, price dropped from $0.05 to $0.013 (46% below start), moderate volume, below-expectation valuation.
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Arcadia Finance ($AAA): Yield aggregator on Base (Apr 2025), Dutch auction raised $289K, price spiked 1086% to $1.71 then corrected to $0.237 (+64%). Illustrates LBP volatility—huge short-term gains followed by deep retracements.
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BurrBear ($BURR): AMM governance token on Berachain (Apr 2025), 20% supply sold at $0.44 (fully unlocked), crashed to ~$0.005 post-launch, nearly 99% drawdown. 100% unlock caused immediate liquidity collapse.
Investment Return Performance
Fjord’s projects show mixed results. Analog performed steadily, while high-gas projects like Arcadia showed massive short-term ROI (10×) followed by sharp corrections. Fully unlocked LBP projects sometimes backfire (e.g., BurrBear -99%). Overall, Fjord prioritizes “fairness” and “low scam risk” over short-term speculation.
Key Mechanism Innovations
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LBP Mechanism: High-to-low pricing prevents bots and whales from manipulating early stages, enabling balanced distribution.
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Adjustable Parameters: Customizable weights, time windows, and hybrid models with airdrops; platform offers issuance advice.
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Permissionless Launch: Projects pass basic review, allowing DeFi teams and DAOs to launch freely—embodying decentralized launch principles.
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Anti-Snipe/Robot Protection: Initial high prices force whales to wait, preventing early monopolization.
Sector Focus and Strategic Positioning
Fjord targets technical and infrastructure projects like DeFi, DAOs, and DePIN, attracting builders like Hivemapper and rollup teams. Not driven by hype, it appeals to protocol-native developers and long-termist communities, representing the “infrastructure-first, fair launch” launchpad archetype.
CoinList: Compliance-Driven Infrastructure Launchpad
Platform Overview and Vision
CoinList is the most mature ICO/ITO platform, renowned for compliance. Unlike many IDO platforms, it enforces strict KYC/AML and often restricts U.S. retail investors (only accredited investors allowed). No staking or token holding required—just registration and KYC approval. Its vision: “Connecting high-quality Web3 infrastructure projects with global compliant investors,” emphasizing formal channels, fairness, and transparency.
Representative Projects in 2025
CoinList conducted only a few major sales in H1 2025 (8 total), focusing on foundational tech:
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WalletConnect (Feb 2025): Decentralized wallet-dApp protocol, used “bottom-up allocation” lottery, fully unlocked, peak return 6.7×, now ~1.5×.
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Obol Network (Feb–Mar 2025): Decentralized validator network (DVN) for Ethereum staking, hybrid public + discount sale, 50% unlocked + linear vesting, peak return 1.5×, now ~0.6×. Solid fundamentals, muted trading.
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Aligned Layer (Jan 2025): ZK-EVM scaling project, fixed-price FCFS token sale (two tiers), not yet listed by mid-2025, but highly anticipated in dev circles.
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Fleek (May 2025): AI-powered cloud service for creators, 100% unlocked sale, listing performance not yet disclosed.
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Arcium (Mar 2025): Privacy-focused MPC/AI supercomputing platform, random public sale, fully unlocked. Awaiting listing.
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Enso (Jun 2025): Multi-chain execution platform, random allocation, raised over $5M, not yet listed.
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Pipe Network (Jun–Jul 2025): DePIN content network on Solana, dual-option sale (with/without lockup). Crashed 99.9% post-listing—a cautionary tale of overvaluation.
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DoubleZero (Apr 2025): Web3 fiber verification network, exclusive access for validators and qualified users, strict KYC (U.S. accredited investors). A niche, trusted launch within credible circles.
Investment Return Performance
CoinList delivers generally stable, non-explosive returns. Top performers like WalletConnect achieved 6–7× gains, but many tokens stabilize near or below sale price. Pipe Network collapsed due to overvaluation. On average, H1 2025 peak returns ranged from 1.5× to 6×, with current prices mostly between 0.3× and 1.5×. While returns lag behind others, CoinList enjoys high user repeat rates, reflecting strong reputation and trust.
Key Mechanism Innovations
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No Tiered Staking: No staking required, but full KYC and geographic compliance enforced; U.S. retail often excluded.
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Mixed Allocation Models: 50% use “bottom-up” random allocation to prevent manipulation; also uses FCFS and validator-only rounds.
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Flexible Unlock Schemes: Some projects 100% unlocked (WalletConnect, Enso), others use linear release or lockups (Pipe offered 1-year lock for U.S. investors).
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Institutional Bridging: Often serves as a bridge between institutions and projects, offering exclusive access for compliant users.
Sector Focus and Strategic Positioning
CoinList heavily focuses on infrastructure—2025 projects involve DeFi staking, ZK scaling, cross-chain execution, privacy computing, and DePIN. No memes or simple GameFi. Positioned as a “compliance-first, infrastructure-focused” platform, it remains one of the few launchpads capable of attracting institutional capital and top-tier developers.
Binance Launchpad: The Authority of CEX Platforms
Platform Overview and Vision
Binance Launchpad is the gold standard for centralized exchange launchpools. Since 2018, it has completed over 80 token launches, raising over $133 million, launching stars like Axie Infinity, Polygon, and The Sandbox. Users stake BNB for lottery or proportional allocation. Positioned as a “high-barrier, high-quality” platform, it sacrifices launch frequency and retail convenience for project quality and institutional trust. Its vision: empower core infrastructure and premium assets through the Binance ecosystem.
Representative Projects in 2025
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AEVO (Mar 2025): Layer-2 derivatives trading platform.
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ether.fi (ETHFI) (Mar 2025): Non-custodial liquid staking platform.
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Omni Network (OMNI) (Apr 2025): Restaking rollup platform in EigenLayer ecosystem.
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Renzo (EZ) (Apr 2025): Liquid restaking manager for EigenLayer.
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Notcoin (NOT): Meme project launched in 2024, showing Binance occasionally experiments with lightweight projects.
Investment Return Performance
Due to oversubscription and instant CEX listing, Binance projects typically surge at TGE. Historically, some reached extraordinary heights (e.g., Axie Infinity peaked at ~1600× its Launchpad price).
But in 2025, the market cooled. Recent Binance listings saw strong initial trades but significant pullbacks. For example, ETHFI surged then corrected 20%. In fact, rapid post-ATH drawdowns (even 80–90% from peaks) are common. Precise timing still yields profits, but most gains require patience through correction phases.
Key Mechanism Innovations
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BNB Staking for Access: Deeply integrated with Binance exchange, using BNB as base asset, with lottery or proportional allocation.
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Listings with Price Safeguards: Introduced initial price caps (e.g., Arkham IDO in 2023) to limit excessive volatility.
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Centralized and Compliance-Oriented: Avoids experimental IDO models; high KYC and BNB requirements limit broad retail access.
Sector Focus and Strategic Positioning
Binance favors infrastructure and staking themes—2025 highlights include scaling (AEVO, Omni) and restaking (ether.fi, Renzo). Consumer or meme projects are rare. The overall goal remains building foundational ecosystem components. Binance Launchpad stands as the CEX benchmark for “blue-chip project launches.”
Platform Comparison and Key Trends Summary
To clarify differences and commonalities among major launchpads, here is a comparative overview across four dimensions: entry barrier, mechanism features, sector focus, and average returns:
Key Trends and Future Outlook
The crypto launchpad ecosystem is rapidly evolving, shifting from “launch-and-pump” to “fair mechanisms + user engagement.” Below are seven defining structural trends from 2024–2025:
1. Rising User Engagement and Zero-Barrier Trends
Demand for “wallet-as-entry” launch models is surging. CoinTerminal and Virtuals significantly lower barriers by eliminating staking and KYC, attracting mass retail participation. Fjord’s LBP model similarly wins developer favor through decentralization and configurability. Platforms offering “frictionless access + risk protection” will maintain advantage amid declining market trust.
2. Rise of Hybrid “Open Access + Community Curation” Models
Open access doesn’t mean abandoning quality. The industry is moving toward hybrid curation—combining permissionless infrastructure with decentralized gating. DAO Maker’s SHO and Virtuals’ community-driven vetting reflect this trend. In such models, curators (DAOs, influencers, experts) discover and assess projects, while broader communities gain early access. This crowdsourced due diligence aligns incentives without stifling innovation, reducing “rug pull” risks.
3. Fair Launch Mechanisms Become Industry Standard
Anti-whale, anti-bot, and fair allocation mechanisms are now baseline expectations. Fjord’s LBP, CoinTerminal’s VRF lottery, and dynamic bonding curves with refund logic (Virtuals, Seedify) all ensure fairness differently. Their popularity reflects heightened post-2022 crash demand for “price protection” and “downside buffers.”
4. Shift from “TGE Returns” to “Long-Term Incentive” Structures
The focus is shifting from “launch” to “long-term growth.” Platforms are refining tokenomics to extend utility—DAO Maker’s liquidity mining, SocialFi’s tokenized social staking, NFT-based reward layers—all aim to boost post-launch engagement and retention. Future developments may see deeper Info-Fi integration, where user behavior, on-chain actions, and content creation influence token unlocks, staking multipliers, or NFT minting—encouraging participation over pure speculation.
5. Sector Rotation and Verticalization of Launchpads
The 2024–2025 cycle shows clear thematic rotation, with AI-focused launchpads standing out—ChainGPT Pad, Virtuals, etc. Close behind are DePIN (Fjord, CoinList) and SocialFi/creator economy projects. Gaming shows resilience, with platforms building culturally aware, streaming-native infrastructures. Launchpads are increasingly verticalized—expect specialized platforms for AI agents, on-chain data economies (Info-Fi), or RWA. In this context, projects that “build culture and consensus within niche narratives” are likely to emerge victorious.
6. Dual-Track: Compliance and Openness Coexist
CoinList demonstrates the appeal of compliance for institutional investors—its regulatory rigor and quality assurance are valued. Yet fully open platforms better serve the next billion potential on-chain users. Future launchpad ecosystems will trend toward “modularization”: offering optional KYC paths for different geographies and investor types, supporting flexible regulatory layers. Some platforms may introduce “country/investment-tier-based distribution” to balance openness with compliance.
7. Info-Fi Becomes Core Launchpad Competition
As early access to new projects becomes commonplace, competition shifts from “who lets you onboard” to an “information war” for user attention. Future winners will be platforms offering “Info-Fi” tools—clear insights into project sentiment, influencer endorsements, social热度, and real user behavior data. Just as SEO once dominated web traffic, such intelligence will determine crypto project success. Platforms integrating these insights into launch, staking, and reward systems will capture greater attention and conversion.
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