How long can coin-holding companies last?
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How long can coin-holding companies last?
When the "flywheel" stops spinning, who will be the last survivor?
Navigating Web3 tides with focused insightsBy: 8BTC
There's an old Wall Street saying: You only find out who's swimming naked when the tide goes out.
In November 2025, the tide receded faster than anyone expected.
The crypto market erased $1.4 trillion in value within six weeks. Bitcoin nearly broke through $80,000, and Ethereum plunged over 40%. But those truly drowning weren't retail investors—it was the very companies once hailed by Wall Street as "institutional bull-run pioneers" for hoarding digital assets.
MicroStrategy faces potential removal from the MSCI index, with $11.6 billion in passive selling hanging like a sword of Damocles; Bitmine suffers $3.6 billion in unrealized losses, trapped in a death spiral of toxic financing, with management resorting to desperate "buy-one-get-two-free" deals just to survive.
What was once an alchemy has now become a meat grinder.
When the flywheel stops spinning, who will be the last survivors?
01 The Illusion Shattered
In the first half of 2025, the market was immersed in a beautiful illusion: the Federal Reserve would launch an aggressive rate-cutting cycle, flooding markets with cheap capital.
Institutional investors piled on leverage, betting on a liquidity feast. Bitcoin surged past $100,000, Ethereum raced toward $5,000, and DAT companies (digital asset treasury firms) saw their stock prices rocket upward—you could buy a stock for $2 containing $1 worth of Bitcoin and still feel like you'd scored a bargain.
Yet reality proved brutal.
Inflation proved stickier than expected, and the "Trump trade" rally quickly faded. On October 10, Trump suddenly announced 100% tariffs on Chinese goods—the final straw that broke the market.
Within hours, over $19 billion in leveraged positions were forcibly liquidated.
The crypto market suffered one of the largest margin call days in history.
A sharp reversal in macro expectations triggered a cliff-like drop in institutional liquidity. In early November, exchanges witnessed net outflows exceeding $3.6 billion. Institutional investors shifted from "embracing risk" to "avoiding risk."
And DAT companies—leveraged crypto exposures burdened with operating costs—became the first targets for dumping.
When underlying assets dropped 5%, DAT stocks often fell 15%-20%.
This nonlinear collapse triggered a negative feedback loop, causing the entire sector’s valuation framework to collapse overnight.
Against a backdrop of geopolitical turmoil and rising fiscal uncertainty, Bitcoin’s “digital gold” narrative held up somewhat, while Ethereum was abandoned due to its lack of a clear story.
DAT companies that bet on the “high-beta Ethereum” strategy are now facing annihilation.
02 The Flywheel Secret
To understand why DAT companies are so fragile, we must dissect their profit logic—the reflexivity flywheel.
This model, pioneered by MicroStrategy founder Michael Saylor, was near-perfect during bull markets:
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Step 1: Company stock trades at a premium (you pay $2 for a share containing $1 of Bitcoin)
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Step 2: Use the premium to issue new shares at high prices in secondary markets, raising capital
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Step 3: Use raised funds to purchase more Bitcoin
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Step 4: Because shares are sold at a premium, each financing increases existing shareholders’ “coins per share”
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Step 5: Stock price rises further, maintaining the premium—repeat endlessly
This was a money-printing machine.
As long as coin prices rose, stock prices rose even faster.
According to Pantera Capital, during the "DAT Summer" from 2024 to mid-2025, this model made countless followers rich. Bitmine’s mNAV multiple (market cap relative to net asset value) once reached 5.6x.
Meaning investors paid $5.60 for $1 worth of Ethereum exposure.
Crazy? In a bull market, it’s called a “faith premium.”
But the flywheel has a fatal flaw: it only works in one-way markets.
When the market turns, the premium vanishes and mNAV falls below 1.0—the entire logic instantly reverses.
At that point, issuing new shares is no longer “value accretive” but “dilutive”—each share sold dilutes existing shareholders. The company loses fundraising ability and becomes a “zombie DAT.”
Better off buying ETFs directly—why pay fees and take operational risks?
Worse still, reflexivity turns self-destructive:
Stock drops → market questions solvency → discount widens → fundraising fails → liquidity dries up → forced asset sales
In November 2025, this death spiral is unfolding across the entire DAT sector.
The flywheel has become a meat grinder.
03 The $11.6 Billion Sword of Damocles
Among all risks, the most systemically destructive is this: MicroStrategy may be removed from the MSCI index.
Global index provider MSCI has launched a consultation on removing companies with over 50% of crypto assets on their balance sheets from its benchmarks.
The reason is simple: these firms resemble investment funds more than traditional operating businesses, failing to meet broad-market equity index criteria.
A final decision will be announced on January 15, 2026.
But the market is already pricing in this tail risk.
The consequences could be catastrophic.
JPMorgan estimates that if MSCI removes MicroStrategy, index-tracking funds alone would trigger around $2.8 billion in direct outflows. But if S&P, FTSE, and others follow suit to maintain methodological consistency, total forced selling could reach $11.6 billion.
This isn’t rational judgment by active investors—it’s mechanical selling by passive funds.
They must sell, regardless of price.
In a market already starved of liquidity, $11.6 billion in selling pressure could trigger a “double whammy”:
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Falling Bitcoin prices shrink NAV
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Index removal crashes valuation multiples
If MSTR stock falls below $150 and loses its index premium, its flywheel will fully reverse—unable to raise funds to buy coins, leading to further price declines and a perfect death spiral.
This would turn MicroStrategy from the biggest buyer in the Bitcoin market into a powerless bystander—or even, in extreme cases, a potential seller.
The market has finally realized: DAT companies aren’t “diamond-handed” believers, but “forced-handed” entities bound by financial statements.
04 The Cost of Betting on Ethereum: $3.6 Billion in Unrealized Losses
If MicroStrategy faces regulatory risk, Bitmine has gambled itself to death.
Bitmine’s strategy was extremely aggressive: aiming to become the “Ethereum version of MicroStrategy.”
Its investment thesis was that Ethereum, being more volatile than Bitcoin and capable of generating staking yields, should deliver outsized returns in a bull market.
Based on this logic, Bitmine took on massive debt to accumulate over 3.6 million ETH.
But reality has been merciless.
Ethereum lacks Bitcoin’s “digital gold” consensus. In a downturn, high volatility becomes a double-edged sword.
Most of Bitmine’s holdings were acquired at average prices near $4,000, while Ethereum struggles below $3,000.
Unrealized losses have exceeded $3.6 billion.
More critically, Bitmine has “committed nearly all its cash,” leaving no room to average down at lower prices.
It has become a trapped mega-long position, praying only for a market reversal.
Desperation is evident in its September 2025 funding round. Bitmine sold 5.22 million shares at $70 each, while attaching two warrants per share—exercise price $87.50—for a total of 10.4 million warrants.
This “buy-one-get-two” structure is known in finance as “toxic financing.”
It’s a signal of corporate desperation.
Locked upside: 10.4 million warrants form a massive “sell wall” at $87.50, suppressing any rebound.
Devastating dilution: if all warrants are exercised, over 15 million new shares will be issued, immediately diluting existing shareholders by 7.26%.
Collapsed confidence: the market sees this as management sacrificing long-term value for short-term survival.
After this deal was announced, Bitmine’s mNAV premium collapsed from 5.6x to 1.2x, bottoming out at 0.86.
The flywheel has become a dilution machine.
05 Judgment Day: January 15, 2026
All investors’ eyes are fixed on one date: January 15, 2026.
MSCI will announce its final decision.
This isn’t just an index rebalancing—it’s Judgment Day for the DAT sector.
Pessimistic Scenario
If MSCI decides to remove these firms, February 2026 will see a massive wave of passive fund selling.
Stocks like MicroStrategy could face instant repricing of 30%-50%, plunging the entire DAT sector into an ice age.
Even more terrifying is contagion.
Once MicroStrategy is removed, other index providers will likely follow, triggering a domino effect. DAT companies heavily reliant on index-linked capital will face liquidity collapse.
Optimistic Scenario
If MSCI retains these companies or merely limits their weightings, the market could see a powerful short squeeze.
Short positions built up for hedging purposes would be forced to cover, possibly sparking a violent short-term rebound.
But even if they escape this crisis, the DAT sector is unlikely to return to its former glory.
The existence of spot ETFs has permanently compressed DAT valuation premiums.
The Last Lifeline
The only variable left is policy.
The U.S. Senate plans to mark up the *Crypto Market Structure Act* in December 2025, aiming for presidential signature in early 2026.
The bill’s core goal is to clarify jurisdictional boundaries between the CFTC and SEC, legally defining which digital assets qualify as “digital commodities.”
If passed, it would grant clear legal status to Bitcoin and Ethereum.
This would be the strongest weapon DAT companies have against MSCI delisting.
If law recognizes these assets as legitimate corporate reserves, index providers can no longer justify exclusion on grounds of “unclear nature.”
This is the DAT sector’s only chance for a comeback.
Until then, everything remains uncertain.
The market waits in silence. The outcome of this gamble will be revealed in two months.
06 Summary
The DAT model isn’t dead—but it’s undergoing a violent evolutionary shift.
The “coin hoarders” of 2024 are being eliminated, replaced by 2026’s “capital operators”—firms skilled in capital allocation, risk management, and regulatory navigation.
The so-called “flywheel” was never a perpetual motion machine, but merely a sail catching favorable winds.
If you don’t reef the sails in a storm, the whole ship capsizes.
The market has taught everyone a lesson—at a cost of $1.4 trillion:
In crypto, survival is everything.
Only those still standing amid the ruins will earn the right to enter the next cycle.
Only investors who grasp this transformation will survive.
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