
Bitcoin market cap surpasses Amazon as global listed companies launch bitcoin accumulation race
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Bitcoin market cap surpasses Amazon as global listed companies launch bitcoin accumulation race
Only 21 million in total—buy! buy! buy!
By Bright, Foresight News
On the morning of July 15, the cryptocurrency secondary market saw a healthy pullback after BTC hit a new high of $123,300. Many altcoins rebounded sharply—ETH briefly reclaimed $3,000, and Sui momentarily touched $4, showing strong upward momentum. At the time of writing, Bitcoin had pulled back from its peak, trading at approximately $117,436.
In terms of liquidation data, Coinglass reported that over the past 24 hours, more than 137,700 positions were liquidated, totaling $775 million in liquidated value. Of this, short positions accounted for $551 million, while longs made up $224 million, indicating shorts were primarily liquidated. The largest single liquidation on CEX was a BTC-USDT contract on Binance, valued at $98.1 million.
Despite only modest gains in broader U.S. equity indices, crypto-related stocks surged amid the BTC rally. Coinbase rose to $398.50 during trading, pushing its market capitalization above $100 billion for the first time—a record high. MicroStrategy climbed over 3.78%, closing at $451.02, firmly holding above the $450 mark. Circle reversed previous losses, closing up 9.27% at $204.70.
Yet the most aggressive growth has not come from these established crypto firms. Newly formed or restructured companies adopting corporate Bitcoin reserve strategies are gearing up, emerging as steadfast buyers following Bitcoin’s new highs. Grayscale, the once-dominant force behind BTC ETFs, has secretly filed an IPO registration with the U.S. SEC. Different players across the crypto ecosystem have clearly increased their pace in line with Bitcoin's surge.
Hodling Companies: I’ll Buy It For You
Data shows that between July 7 and July 14, non-mining public companies globally added a net total of $628 million worth of BTC to their balance sheets. Excluding MicroStrategy and Metaplanet, five emerging Bitcoin strategic reserve firms made new purchases last week: UK-based digital advertising firm The Smarter Web purchased $29.1 million, bringing its total holdings to 1,275 BTC; Japanese-listed company Remixpoint bought $13.89 million, reaching 1,168.28 BTC; U.S. tech company KULR invested $10 million, now holding 1,021 BTC; Japanese apparel company ANAP acquired $5.21 million, totaling 229.23 BTC; and French Web3 services firm Blockchain Group purchased $3.23 million, holding 1933 BTC.
On July 14 alone, New York Stock Exchange-listed IoT chipmaker Sequans Communications announced it had purchased an additional 683 BTC, bringing its total to 1,053 BTC. Artificial intelligence firm Genius Group bought 32 BTC, increasing its total to 180 BTC.
Beyond BTC, U.S.-listed BTCS Inc. (BTCS) added 14,522 ETH to its portfolio. The company’s combined crypto and cash market value now stands at $96.3 million, including 29,122 ETH. Meanwhile, BitMine Immersion (BMNR) announced it currently holds around 163,000 ETH, with a total market value exceeding $500 million—more than double its previous $250 million private placement raise.

Fundraising, Merging, Acquiring – Broad Expansion
Besides direct BTC purchases, fundraising efforts continue apace.
Canadian-listed Matador Technologies announced plans to raise CAD 900 million to further buy Bitcoin. Nasdaq-listed BTC Digital revealed it has completed both an initial $1 million ETH strategic reserve and a subsequent $1 million BTC reserve, aiming to expand its total crypto strategic reserves beyond $10 million by the end of 2025.
Nasdaq-listed Sonnet BioTherapeutics entered into an approximately $888 million business combination agreement with Rorschach I LLC. Upon completion, the newly formed entity will be named Hyperliquid Strategies Inc., expected to hold around 12.6 million HYPE tokens valued at $583 million.

Additionally, U.S.-listed Everything Blockchain Inc. announced the formation of MemeStrategy Inc., which will initially hold meme tokens such as PEPE, BONK, and SPX6900, potentially emulating MicroStrategy’s model for a strategic meme coin reserve.
RWA protocol Ondo Finance announced the acquisition of blockchain technology consultancy Strangelove to accelerate development of its full-stack RWA platform.
Is Grayscale Going Public?
Last night, crypto asset manager Grayscale announced it has submitted an IPO registration statement to the U.S. Securities and Exchange Commission (SEC), though it did not disclose the number of shares to be offered or any price range. Grayscale stated the IPO registration is expected to proceed following SEC review, but no specific timeline was provided.
Previously, the SEC under the Biden administration rejected Grayscale’s application to convert its flagship Bitcoin Trust into an exchange-traded fund (ETF). However, that decision was overturned by a federal appeals court in 2023. The Grayscale Bitcoin Trust ETF was approved in early 2024 and has since grown to manage $21.7 billion in assets, making it one of the world’s largest Bitcoin ETFs.
The timing of Grayscale’s IPO filing is notable. This week, the U.S. Congress is observing "Crypto Week," during which it plans to consider three key pieces of cryptocurrency legislation, including the CLARITY Act and the GENIUS Act. House Financial Services Committee Chair French Hill described these bills as “landmark legislation” that would establish a clear regulatory framework for digital assets. The U.S. is even gradually opening the door for citizens to include crypto tokens in retirement accounts.
Clearly, against a backdrop of recovering liquidity and progressively loosening U.S. regulatory policies, the number of participants entering crypto will inevitably rise, and the integration between crypto finance and traditional finance will become increasingly deep. Bitfinex noted that new buyers entering the Bitcoin market are considered “price-insensitive” investors whose accumulation rate exceeds miner supply output—highlighting Bitcoin’s growing significance within the global financial system.
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