Old king is dead, new king crowned: The power shift in meme token launch platforms
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Old king is dead, new king crowned: The power shift in meme token launch platforms
Not just about launching a token, but about creating a space where you can "play for long and dive deep."
Navigating Web3 tides with focused insightsWritten by: 0xresearch
Recently, those launching tokens on Solana are talking less about Pump.fun and increasingly mentioning a new name—LetsBONK.fun.
Some say Pump.fun has been dethroned, and the new king is here.
What exactly happened? Why is the community quietly shifting platforms?
We'll explain this "platform transition" in simple terms.
Pump.fun: From dominant leader to embroiled in controversy
For over a year, Pump.fun was the most popular Meme token launch platform on Solana.
With its simple interface—just a few steps to launch your own token—it attracted a massive wave of creators and speculators.
At its peak, tens of thousands of Meme projects launched daily, generating enormous profits.
But problems gradually emerged:
The platform collected huge revenues, accumulating over $700 million in income in just over a year
Yet user returns were minimal—data shows fewer than 5% of users earned more than $1,000
The platform offered no support for project growth and contributed little back to the community or ecosystem
Finally, it announced plans to launch its own platform token, with a staggering $4 billion valuation!
In short: the platform profited greatly, while users became mere "foot soldiers" left behind.
Image: A related Pump.Fun address recently dumped 112,000 SOL, worth approximately $16.89 million
LetsBONK.fun: Not here to compete, but to co-build
In April 2025, LetsBONK.fun launched, driven by the BONK Meme coin community.
Its debut immediately captured attention:
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800,000 participants on day one, 2,700 tokens launched
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Trading volume exceeded $300 million within 24 hours
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To date, over 180,000 tokens have been issued via the platform, far surpassing competitors
The key difference: instead of extracting value from users, the platform reinvests revenue into the ecosystem.
A true "co-building" platform: how is revenue distributed?
Let’s look at on-chain distribution data from July 7, 2025 (total revenue: 68,768 SOL):
Mutual empowerment between platform and Meme: LetsBONK.fun doesn’t just encourage—supports with real capital
LetsBONK.fun doesn't just help projects go live—it actively invests in them.
Take $USELESS as an example:
The platform directly purchased $USELESS tokens from the market to establish a project treasury
Then used these assets to assist in applying for listings on Tier-1 exchanges
To date, this initiative has invested over $600,000
In the world of Meme coins, such support is almost unprecedented.
Pump.fun profited from community hype but left projects with nothing. In contrast, Bonk.fun uses real capital to elevate projects onto bigger stages.
LetsBONK.fun is doing what Pump.fun never did—and users are voting with their feet.
The latest data tells the whole story:
As of July 2025:
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LetsBONK.fun token launches reached 15,600, officially surpassing Pump.fun’s 11,500
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LetsBONK holds 51% market share, while Pump.fun dropped to 39.9%
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Leads across all metrics: number of trending projects, active users, daily trading volume
This isn’t driven purely by “hype,” but represents a next-generation token launch model combining community, functionality, and narrative.
So why have users chosen LetsBONK.fun?
Because it sends a clear message:
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You're not a disposable investor—you're a co-builder
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Projects aren't meant to be exploited—they're meant to grow
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Participation isn't about "dreaming"—it's about "doing"
This is why so many flock to the platform—not just to launch a token, but to join a space where they can “play long-term and build deeply.”
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