The fish head points towards He Yi, and the crypto world also has its Shandong faction.
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The fish head points towards He Yi, and the crypto world also has its Shandong faction.
I'm here, but I see the crypto market is on a downward trend.
Navigating Web3 tides with focused insightsWritten by: Curry, TechFlow
In Shandong, there's a custom at the dinner table: when the fish is served, the fish head must point towards the seat of honor.
Whoever it points to is the main guest and must drink first. This isn't written down anywhere, but everyone in Shandong knows it. No one teaches it; you just pick it up.
Recently, someone drew a diagram called "Crypto Shandong Studies." A group of people sit around a table eating fish, with He Yi in the seat of honor, flanked by KOLs, the listing team, and editors.
The caption reads: For Binance listings, the fish head must point towards He Yi.
On January 1st, He Yi posted a New Year's tweet. Riding a white horse by the seaside, with a four-word caption:
I'm fucking coming.
A nice New Year's greeting. "Fucking" (tà mǎ) plays on the Year of the Horse and has a bit of punny charm.
Today, Binance Alpha listed a new token called "I'm fucking coming." It was created by the community and has no direct connection to He Yi.
But look at this chain: Sister Yi tweets, the community creates a token, Alpha lists it.
No one needs to give any instructions in between.
Last year, Binance was relentlessly criticized over "bestie coins," accused of shady listing practices and favoritism. He Yi responded several times, saying they were reflecting, adjusting, and even created Alpha as a screening pool.
In December last year, she also tweeted, telling people not to read too much into their official tweets, and that she wouldn't pay attention to such Memes anymore.
Twenty-eight days later, her New Year's tweet became a new token on Alpha.
What was the problem with bestie coins? It was about backdoor dealings, connections, and favoritism.
Those require evidence, a chain of events, a specific "bestie."
But "I'm fucking coming" doesn't need any of that.
No backdoors, no connections, no favoritism. Sister Yi posts a picture, and the people below just start moving on their own.
This perhaps touches on the essence of Shandong Studies: You don't need the leader to say it; you have to figure it out yourself.
Some community members commented that Alpha is now just a tool for currying favor, existing to make Sister Yi happy.
The phrasing is crude, but it describes a certain atmosphere.
When a platform's direction starts revolving around someone's social media, when "what to list" becomes "guess what she likes," rules cease to matter.
What matters is reading between the lines.
Some put it more bluntly: If you want to know if an industry has a future, ask one question—in this industry, do people who are good at flattery succeed more easily than those who get things done?
If the answer is "yes," then that industry is on the decline.
In crypto, this tactic really works. And the most successful ones, everyone knows who to flatter.
The core resources in the AI circle are technology and products; you have to deliver. Jensen Huang won't allocate you GPUs just because you call him daddy every day.
The core resources in the crypto circle are listing rights, traffic, and who gets information first. These things aren't in the code; they're in people's hands.
Things in people's hands must be obtained through human means.
The more prevalent Shandong Studies is in a place, the more it relies on connections and information asymmetry, rather than innovation and technology.
He Yi might not even know about this. A small MEME with a market cap of a few million isn't enough to bother the Co-CEO.
But that's precisely the problem.
She doesn't need to know. The fish head will turn by itself.
This is truly much more efficient than bestie coins.
Bestie coins at least require a bestie. Shandong Studies only needs an atmosphere.
And those who see through this set of rules and implement it thoroughly are, in a sense, also talented.
After all, in this society, poverty is mocked, not prostitution.
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