From HPOS10I to Moonpig: Three Clues from Huobi HTX's "New Coin Selection," How to Understand the Next Stop for Memes and New Narratives?
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From HPOS10I to Moonpig: Three Clues from Huobi HTX's "New Coin Selection," How to Understand the Next Stop for Memes and New Narratives?
Exchanges are not merely intermediaries for asset listings, but also filters for cultural narratives and consensus value.
Navigating Web3 tides with focused insightsAs on-chain assets gradually take center stage in the market due to advantages such as low entry barriers and fast execution, the listing effect of centralized exchanges appears to be waning. Yet in a crypto market driven by narratives and emotions, exchanges—serving as primary hubs of liquidity—remain not only value discovery engines but also amplifiers of trends.
The strategic directions taken by major exchanges when selecting new listings are quietly shaping the definition of "high-quality assets" in the next cycle.
Different Listing Logics: Star Projects vs Grassroots Projects?
Reviewing recent listing patterns across major exchanges, Binance tends to favor projects with significant user bases, celebrity teams, or strategic investment backing, reinforcing official labels like Alpha and Launchpool to emphasize platform empowerment and compliance vetting. OKX, leveraging its wallet ecosystem, actively enhances community participation and emphasizes the principle that “on-chain performance equals liquidity signals.”
In this cycle’s new listings, Huobi HTX has demonstrated another dimension: it is less bound by funding background or early VC support, instead adopting a multidimensional evaluation framework based on community热度, narrative strength, and transparency—one that aligns more closely with “authentic consensus discovery.”
Recent additions to Huobi HTX’s Innovation Zone—HPOS10I, SOON, and Moonpig—represent three distinct styles, each tapping into one of the current market’s core themes: Meme fever, technical narratives, and grassroots culture. Below, we analyze how leading exchanges build their own “new token value discovery systems” from platform, project, and user perspectives.
Platform Perspective: Community-Driven + Deep Narrative + On-Chain Activity = The New Formula for Listing
Traditionally, exchange listings were often seen as outcomes of behind-the-scenes lobbying, capital influence, or strategic bets. However, Huobi HTX’s recent selection strategy reveals a shift: while traffic remains important, greater emphasis is now placed on whether the source of that traffic—and the depth of its narrative—is healthy and sustainable.
"HarryPotterObamaSonic10Inu" (shortened to HPOS10I), dubbed the “ultimate form” of Memes, stands out due to its hallmark features: “chaotic storytelling + community self-governance + multi-cultural expansion.” What Huobi HTX values most is the genuine self-organizing capability of its underlying community, along with the diverse narrative potential extending into NFTs, e-commerce, and brand IP development. Huobi HTX’s decision to list HPOS10I reflects a broader trend: exchanges are no longer merely chasing short-term traffic, but increasingly prioritizing long-term narrative depth and ecosystem scalability.
Project Perspective: Technical Projects Going Meme – Substance Behind the Packaging
In a narrative-driven market, purely technical projects often struggle to gain early liquidity if they fail to quickly establish an “emotional label.” SOON offers a compelling solution to this challenge.
Despite its seemingly Meme-inspired name, SOON is actually a high-performance infrastructure project built on a full Rollup architecture. Its proposed “Super Application Stack (SAS)” model not only delivers a Rollup solution for L1 blockchains but also natively integrates Web2 user scenarios—such as live streaming platforms and content gateways—with on-chain technology, creating an end-to-end loop from foundational tech to user experience.
Huobi HTX’s decision to list SOON sends a clear signal: exchanges are encouraging technical projects to become more narrative-friendly. “Projects that can tell stories” are now favored over those that remain purely technically dense. In other words, promising infrastructure projects in the future will significantly increase their visibility on centralized exchanges if they can, from an early stage, cultivate clear user imagination, strong branding, and cultural relevance.
User Perspective: Fair-Launched, Grassroots On-Chain Projects Can Earn Mainstream Recognition
Moonpig is a quintessential Pump.fun-native project—no private sale, no VC involvement, entirely community-driven. Fueled by fair launch principles and a culture of humor, its community热度 surged rapidly, embodying a genuine decentralized spirit, and has become a notable example of how grassroots projects can break into centralized platforms.
By listing Moonpig, Huobi HTX sends a definitive message: more organically grown, on-chain native grassroots projects will have opportunities to gain attention and formal recognition from centralized exchanges. Meme projects that demonstrate organic growth and self-selection within on-chain communities can earn exchange trust and resource support—as long as they meet standards in transparency and sustained community engagement.
Conclusion: Three Listing Threads, One Portrait of Future Value Assets
Taken together, the latest batch of listings clearly outlines three core pillars of Huobi HTX’s current listing philosophy:
1. **Long-lifecycle Meme Projects**: Assessed by whether the community is genuinely self-governed and possesses cultural expansiveness. Memes must evolve beyond mere hype, demonstrating potential for “Meme-to-IP” content development.
2. **Technical Infrastructure Projects**: Evaluated on technical robustness, narrative accessibility, and ability to generate rapid interest. Infrastructure projects should no longer hide behind whitepapers but use Meme-style packaging and clear positioning to bridge the gap between technology, users, and liquidity.
3. **Grassroots On-Chain Native Projects**: Judged by the fairness of their on-chain launch and their ability to form organic consensus. Fairly launched, transparent, and short-term clean-record “grassroots Memes” will become the next wave of visible high-potential assets.
As a veteran mainstream trading platform, Huobi HTX has clearly shifted its listing strategy in this new cycle—from “chasing hot topics” to “curating narratives.” The underlying logic is clear: the evolution of the Meme market has moved beyond image-based jokes toward cultural identity and community belonging; meanwhile, technical projects are no longer relying on traditional business development outreach, but breaking through via user-centric “new narratives” that resonate with core communities.
In this transformation, the role of exchanges is also evolving—not just as intermediaries for asset listings, but as curators of cultural narratives and validators of consensus value. And this, precisely, will become the true competitive moat for exchanges in the future.
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