What are the crypto whales quietly buying on-chain? Bitget reveals its token listing mechanism
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What are the crypto whales quietly buying on-chain? Bitget reveals its token listing mechanism
Users are no longer satisfied with simple transactions, but instead seek to quickly capture on-chain trends and opportunities under the premise of security and convenience.
Navigating Web3 tides with focused insightsAuthor: Nancy, PANews
On-chain is becoming a new battleground for CEXs (centralized exchanges). Recently, innovative offerings such as Binance Alpha and Bitget's on-chain trading have not only provided the public with convenient and efficient paths for on-chain transactions but also pioneered a new paradigm for points-based airdrops, greatly boosting market participation.
In fact, with continuous improvements in infrastructure, an increasingly rich product ecosystem, and explosive growth in on-chain assets, on-chain trading has gradually become mainstream. Particularly, emerging narratives represented by MEME and AI Agents, with their wealth-generating effects and strong community-driven momentum, have attracted a large number of new users to the on-chain world.
Amid this market trend, CEXs including Bitget have keenly captured the potential of the on-chain economy, striving to bridge the gap between CeFi and DeFi through more user-friendly product designs. Beyond enabling users to directly trade on-chain assets via CEX interfaces, Bitget has injected greater liquidity into the on-chain economy through a series of innovative products and mechanisms, positioning itself as a key hub connecting on-chain and off-chain worlds, thereby strengthening its core market competitiveness.
CEXs Compete for On-Chain Dominance: How Does Bitget Turn Interaction Barriers into Traffic Channels?
As more users and assets flood into the on-chain world, a domain once reserved for tech enthusiasts and early adopters is rapidly becoming bustling and complex. Airdrop hunters, DeFi farmers, MEME seekers, stablecoin yield chasers—diverse player groups collectively form an increasingly multifaceted ecosystem. They drive continuous expansion of asset scale and prompt constant iteration of on-chain infrastructure—such as smarter wallets, more efficient cross-chain bridges, more accurate oracles, and faster, cheaper Layer2 solutions.
However, amid this seemingly thriving on-chain landscape, an undeniable reality is emerging: the barrier to on-chain interaction remains high. Complex operation flows, information asymmetry, cumbersome gas fee mechanisms, fragmented cross-chain experiences, and omnipresent security risks—these pain points erect numerous "invisible walls," blocking countless potential users. This is not just a technical issue, but a gap in user experience. How to achieve more efficient on-chain interactions while ensuring user security and lowering operational barriers has become a core challenge for the next wave of Web3 innovation.
At the same time, the on-chain world is advancing into a new phase of "high-density interaction," while CeFi (centralized finance) faces ongoing disruption from the on-chain ecosystem. Users are no longer satisfied with simple trading; instead, they seek to quickly capture on-chain trends and opportunities under conditions of safety and convenience—especially amid the rising popularity of MEMEs.
Bitget’s on-chain trading is emerging as a new gateway redefining the on-chain experience, and also serving as a new lever for the exchange to enhance platform liquidity and attract market attention.
Amid the growing prosperity of the on-chain ecosystem, wealth effects are becoming one of the key drivers attracting users. Leveraging a high-frequency listing rhythm and strong capabilities in selecting quality assets, Bitget on-chain trading is rapidly establishing a unique advantage in early project discovery and value capture.
According to Bitget’s first-ever disclosed listing strategy, its on-chain trading follows a three-step process: “smart detection and preliminary review + manual re-review + listing execution” (as shown below), emphasizing efficiency, security, and trend awareness. This approach helps the platform gain first-mover advantages in the fiercely competitive on-chain ecosystem while filtering more reliable, high-potential assets for users.
Since its launch on April 7, Bitget on-chain trading has listed over 120 tokens in less than two months. In terms of types, most are popular current assets such as MEMEs and AI, aligning with the focus and preferences of today’s on-chain users. In terms of listing frequency, it averages at least two new tokens per day, demonstrating high sensitivity to market trends and rapid responsiveness to user demand.
More notably, multiple projects have delivered highly attractive returns. According to PANews’ ranking of the top ten tokens with the highest price surges within 24 hours of being listed on Bitget on-chain trading, the average increase reached 638.25%, reflecting strong market performance and significant capital interest. Among them, TRENCHER, MUTUMBO, and REMUS achieved astonishing returns of several-fold to even tens of times. These tokens are mostly early-stage assets not yet listed on major exchanges like Binance, further validating Bitget’s foresight and independent judgment in identifying promising early assets. In terms of timing distribution, Bitget on-chain trading consistently produces "dark horse" projects, effectively capturing market attention and reinforcing its brand influence in early asset discovery.
Moreover, the value of Bitget on-chain trading extends beyond simply being first to list. It also lies in its continuous empowerment of high-quality assets. To date, eight projects from Bitget on-chain trading have been included in Binance Alpha—a reflection not only of timing advantages but also of the platform’s integrated capabilities in project evaluation, trend capture, and resource integration.
For example, Bitget on-chain trading was among the first to list tokens such as FHE, gork, and AIOT, which were later picked up by Binance Alpha, showcasing its ability to swiftly identify market trends and maintain a first-mover edge. An average peak increase of 526% further expanded the platform’s market visibility. Additionally, three major projects—TROLL, gorilla, B2, and BANK—achieved simultaneous coverage with Binance Alpha on their listing day, not merely a coincidence of shared market sentiment and hotspots, but evidence of an efficient synergy system established by Bitget across project selection, listing pacing, and forward-looking research. Furthermore, from a user experience perspective, compared to Binance Alpha, Bitget on-chain trading adopts a seamless gas fee mechanism that significantly reduces users' operational costs while enhancing transaction experience, effectively stimulating user activity and creating a positive trading cycle.
The introduction of points-based mechanics has also become a crucial tool for exchanges to significantly boost user stickiness, market activity, and control over resources. In the case of Bitget on-chain trading’s points system, its low-threshold participation and dual-reward mechanism skillfully balance benefits between casual and high-frequency traders, combining fairness with incentives. It offers diversified return pathways for both newcomers and seasoned traders, demonstrating effective user motivation and platform growth strategies. Since launch, Bitget has hosted two rounds of on-chain points challenges, each distributing 50,000 platform tokens (BGB) as airdrop rewards.
Overall, as on-chain interaction enters a new phase of high density and frequency, user expectations of trading platforms have long surpassed the mere "tool" level, shifting toward comprehensive considerations of experience, efficiency, and value-capture capability. Bitget on-chain trading not only builds an advantage in capturing early high-quality assets through frequent listings and forward-looking screening, but also breaks down the "on-chain walls" via mechanisms like seamless gas fees and points incentives, significantly optimizing user experience and boosting engagement.
Six Core Features Redefine On-Chain Trading Experience, Delivering CEX-Level Smoothness
As a secret weapon bridging the gap between CeFi and the on-chain world, Bitget on-chain trading is an all-in-one tool that redefines the on-chain trading experience—allowing users to avoid constant switching between CeFi and DeFi, and eliminating burdensome processes and steep learning curves.
Through six core features, Bitget on-chain trading redefines the on-chain trading experience:
· Instant on-chain trading: Users can directly use USDT or USDC from their spot accounts to trade on-chain assets, without needing to create wallets or manage private keys. This feature greatly reduces the learning curve for beginners while enabling professional users to seize market opportunities instantly.
· Full transparency: By clearly displaying key metrics such as contract data, holder count, FDV, and liquidity, it helps users build data-driven investment strategies.
· Real-time token rankings: Through “Hot Picks” and “New Listings” features, it presents users with rankings of the most promising tokens based on real-time blockchain data (scanned every 60 seconds), including price increases, trading volume, and user activity.
· AI-powered screening: Introducing AI-driven asset screening that uses advanced algorithms to analyze vast amounts of on-chain data and user behavior models, intelligently identifying promising tokens to improve decision-making efficiency and reduce emotional investing risks.
· Cross-chain support: Supports three major public chains—Solana, Base, and BNB Chain—enabling users to capture multi-chain opportunities in one place without manual switching or bridging, with plans to expand to more networks in the future.
· Seamless gas mechanism: Automatically handles gas fees so users don’t need to configure anything, ensuring fast and low-cost transaction execution.
Thus, from asset discovery to execution, chain selection to fee settlement, Bitget on-chain trading consistently centers on user experience in its product design. It caters not only to on-chain veterans seeking speed and efficiency but is especially suitable for new users, allowing everyone to easily, efficiently, and securely navigate the on-chain ecosystem. By lowering entry barriers and enhancing transaction convenience, Bitget on-chain trading is injecting new users and liquidity into the on-chain ecosystem, helping drive broader adoption and prosperity of the entire on-chain world.
From Incentive Tool to Ecosystem Integration: Bitget Accelerates On-Chain Expansion
“2025 will be a pivotal year for CEXs diving deep into DeFi. However, DeFi still remains overly complex for many new users, especially those who’ve just bought their first cryptocurrency via a mobile app. In this journey, CEXs will serve as gateways into the crypto world for millions. CEXs won’t disappear—they’ll adapt, and DeFi will become a core component of their offerings. Bitget is already moving in this direction, transforming from a centralized exchange into a comprehensive Web3 platform.” Bitget CEO Gracy Chen has emphasized on multiple public occasions that Web3 is one of Bitget’s key strategic focuses.
Beyond opening on-chain trading channels, against the backdrop of accelerating evolution in the on-chain world, Bitget is building a full-spectrum ecosystem covering both CeFi and DeFi through a series of strategic product upgrades and mechanisms. Previously, Bitget acquired and launched multi-chain wallet Bitget Wallet and on-chain earning products, while expanding the on-chain use cases for its platform token BGB, broadening user pathways into the on-chain world and deepening its on-chain ecosystem footprint.
Notably, Bitget’s critical upgrade this year to the BGB token burn mechanism not only injects greater on-chain potential into BGB itself but also signals the evolutionary direction of deflationary logic for platform tokens. In April, Bitget announced that to enhance the compliance and transparency of the BGB burn program, better empower the BGB ecosystem, and extend its application scope from off-chain to on-chain—and from the crypto realm to real-world scenarios—the quarterly BGB burn amount, set at 30 million BGB, would now be linked to “on-chain gas fees,” with the new mechanism tied to actual BGB usage scenarios. This means BGB is no longer just a platform incentive tool but a deflationary asset with genuine on-chain utility, where the scale of burns directly reflects BGB’s real-world on-chain usage.
In reality, platform tokens are collectively entering a “post-value management era,” where the competition is no longer just about whether tokens are burned, but whether they can establish sustainable, flexible deflationary mechanisms and strong market influence. BGB’s applications now go beyond basic platform functions like trading fee discounts, wealth management, and initial offerings, as well as real-world payments. The dynamic deflation model linking on-chain usage behavior to the burn mechanism will further strengthen BGB’s presence on-chain, enhancing its practicality and intrinsic demand, opening up new narrative space for its long-term value, and gradually turning it into a “passport” and “value hub” connecting CeFi and the on-chain ecosystem.
It is foreseeable that deeper integration of platform tokens into the on-chain ecosystem is becoming a major trend. Indeed, while on-chain systems possess inherent advantages such as openness and transparency, they also face challenges like high technical barriers, significant security risks, and unstable transaction efficiency. CEXs, leveraging their user base, liquidity advantages, and mature infrastructure, can improve on-chain trading depth and price stability, lower user entry barriers, attract traditional users into the Web3 ecosystem, and provide exposure and liquidity support for on-chain projects—ultimately achieving interoperability between CeFi and DeFi in terms of liquidity and users.
At the inflection point of Web3 mass adoption, Bitget, with a user-centric approach and by closing the product loop between on-chain and off-chain, is not only innovating the trading experience but also building a sustainable, growth-oriented on-chain value system.
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