Zora Airdrop Imminent: How Is Its 6-Year-Established Ecosystem Faring Now?
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Zora Airdrop Imminent: How Is Its 6-Year-Established Ecosystem Faring Now?
The king of PUA finally launches a token—turns out it's a memecoin?
Navigating Web3 tides with focused insightsAuthor: BUBBLE
After six years of development, Zora—an art and social ecosystem project founded by former Coinbase employees—officially announced on March 3 in the early morning via its X account that it will launch its community Memecoin $ZORA this spring. What is Zora's current ecosystem like, and how can users qualify for the airdrop?
$ZORA Tokenomics
The team announced that $ZORA will be launched on Base, with a total supply of 10 billion tokens, 10% of which will be allocated to airdrops.
Three portions will have no vesting restrictions: 20% for "incentives" to encourage participation in Zora ecosystem projects, 10% for user "airdrops," and 5% for "liquidity" distributed to CEXs and market makers. The remaining 65%, subject to lock-up rules, includes allocations for the "company treasury," "team," and "strategic contributors," which will begin unlocking six months after TGE (Token Generation Event).
The team specifically noted that $ZORA is not a governance token but a Memecoin, granting holders no governance rights or equity ownership in Zora or its products. Perhaps due to this, detailed unlock schedules were not provided and are instead summarized in a table. Given recent market volatility, users participating in secondary markets should exercise caution.
Alongside the announcement, the team confirmed that the first snapshot was already taken today at "9:00 AM Eastern Time, March 3, 2025." A second snapshot will be taken three days before $ZORA launches this spring, meaning both long-inactive prior participants and entirely new users still have a chance to qualify.
Zora’s Recent Development
Originally evolving from the 2019 digital streetwear concept Saint Fame into the full-fledged Zora product, the platform quickly established its brand identity. It identified a core problem: the lack of clear ownership models for content and creative works in the Web2 internet era. In response, Zora proposed an innovative vision—"making creation on the internet free and valuable"—a principle that has consistently guided the entire ecosystem. Just days before announcing the token airdrop, Zora’s co-founder reiterated this "Free and Valuable" philosophy in a blog post. Regardless of market shifts, their focus remains on delivering products aligned with this vision.
This is why, despite not always being at the center of market hype, Zora has managed to stay relevant across multiple market cycles, integrating seamlessly with various narratives. During the early Metaverse wave, it introduced virtual fashion brands and the $TAPE token, redeemable for music tapes. In 2022, it launched a chain-native NFT trading protocol offering a composable, immutable, universally accessible, and censorship-resistant secondary market, winning favor among artists and capturing niche segments OpenSea overlooked. In 2023, it refined Open Editions—providing creators with easier tools to monetize imagination—with Jack Butcher’s Checks and Opepen standing as prime examples, effectively forming the foundation of today’s Zora product.
In 2024, Zora launched its social application and deeply engaged with the then-booming social ecosystem Farcaster, fostering numerous Layer3 innovations—the first permissionless collector token $IMAGINE, and the first Meme coin $ENJOY. Here, the boundaries between Open Edition NFTs, Memecoins, and creator tokenization began to blur, advancing the market’s understanding of creative monetization. Today, Zora’s social app offers a user experience akin to a Web3 Instagram, with the key difference being the ability to earn money from posts. On February 4, 2025, Zora tweeted that it would abandon ERC1155 NFT constraints, making every post a Memecoin.
Interacting with the Zora Ecosystem
Although the first snapshot has passed, based on the "spring" timeline, there should still be one to two months before the official airdrop distribution. The exact snapshot criteria remain unknown. Below, we’ve compiled several ways to engage with the Zora ecosystem—low-risk opportunities worth considering amid current market uncertainty.
Data from LayerHub shows most wallets have only 1–5 interactions. Since rules haven’t been finalized, a safe target would be ensuring your address ranks in the top 30%, i.e., more than 21 interactions. Other qualifying factors may apply; you can use KARTOD’s Zora airdrop dashboard to check your ranking within the Zora chain.
Trading Posts on Zora
This is the simplest and most directly relevant way to interact. First, log in via desktop or mobile and engage with any post—tip using Sparks, like, comment, or publish your own post and create a token for it.
You can also buy or sell others’ post tokens. To minimize risk, it’s advisable to interact with more stable-market-cap tokens. All post tokens are listed on Uniswap, so you could technically automate transactions using Uniswap V4 Hook strategies ("may not count toward airdrop"). Specific strategies should adapt to market conditions. For example, with $ENJOY, consider concentrated liquidity provision in the ENJOY/WETH pool on Zora Network (e.g., deposit ~$50 equivalent in the 550–700k ENJOY/WETH range, using a delta-neutral strategy to reduce volatility exposure).
ZORA Official NFTs
Zora has previously collaborated with many projects to launch NFTs, but minting phases have now concluded. It’s unclear whether secondary market purchases or trades will count toward airdrop eligibility. Therefore, it may be better to wait for new NFT mints expected in the next one to two months. Official ZORA collections traded on secondary markets are more likely to qualify for the airdrop.
Zora’s decision to issue $ZORA as a Memecoin may reflect broader market sentiment considerations, but I believe it also aligns closely with their product philosophy—"building a free and valuable internet." When every like, share, and post becomes a tradable Memecoin, and even the project’s own token is a Memecoin, we may be witnessing the on-chain rebirth of personal "creative assets" for everyone.
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