When AI Agents Become KOLs/Influencers, the Next-Gen Agency Will Emerge
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When AI Agents Become KOLs/Influencers, the Next-Gen Agency Will Emerge
As infrastructure gradually improves, AI Agent Agencies capable of mass-producing digital influencers will become highly sought-after partners in the next phase of market promotion.
Navigating Web3 tides with focused insightsAuthor: jenniekusu
TL;DR
1. The AI Agent concept is surging, with high-quality AI Agent accounts continuously emerging;
2. These accounts have already amassed massive traffic and built loyal follower networks, becoming genuine key opinion leaders (KOLs/Influencers);
3. The commercial value embedded in their传播 attributes is being increasingly uncovered and realized, transforming their operators from "creators" into "managers" or "agents";
4. Just as Douyin has Xingtu and Xiaohongshu has Pugongying, Twitter’s influencer monetization platforms are about to enter the era of AI influencers;
5. As infrastructure gradually improves, AI Agent Agencies capable of mass-producing digital stars will rise rapidly, becoming sought-after partners for next-phase marketing campaigns.
Recently, the AI Agent trend has continued heating up, with SOL and Base establishing strong footholds in AI agent development, giving rise to multiple high-quality AI Agent accounts and high-market-cap meme coins. From early trendsetters like @truth_terminal, to the steady stream of quality accounts on @virtuals_io such as @luna_virtuals and @aixbt_agent, to @0xzerebro pushing boundaries with innovative content formats, and even unexpected crossovers yielding unique creations like @divinediarrhea and @freysa_ai—this rabbit hole is drawing more and more crypto enthusiasts and AI practitioners. As @0xPrismatic once wrote, this is no longer just a cultural phenomenon—it's bringing together people who previously inhabited entirely different worlds.
According to data recently shared by @_kaitoai on CT mindshare, an AI Agent ranked second on the KOL leaderboard—none other than @aixbt_agent, surpassing even @saylor and @cz_binance. @ayyyeandy joked, “what a time to be alive,” but I’m not so sure it’s a joke anymore. Humanity, beware.
Just look at the steadily rising price of $AIXBT. We’re forced to conclude: this may not be just another meme coin. Real people are consistently paying for its information, and real followers are forming around it. A clear shift has occurred—whenever a token is mentioned by this agent, followers instantly buy in, often turning a profit. This creates a powerful positive feedback loop: the AI Agent becomes a signal-giving KOL, leading believers to victory and wealth, reinforcing their faith in future signals. Suddenly, human signalers find themselves obsolete. The age of AI Agents as KOLs/Influencers has arrived.
Where there’s traffic, there’s commercial exchange. In crypto, human KOLs charge anywhere from hundreds to thousands of dollars per tweet, yet content is often homogenized and inconsistent in quality. AI Agent KOLs can deliver higher-frequency, richer, and higher-quality content at lower costs, while enabling multidimensional combinations that unlock new distribution channels and formats. An interesting trend: we’re now seeing creators behind these AI Agents stepping forward to record podcasts, join AMAs, and give interviews (highly recommend a recent article translated by @TechFlowPost: read here).
Sharing the backstories and creative journeys of these AI Agents feels akin to watching a BLACKPINK documentary—but narrated by the YG CEO describing how he first assembled those four girls. What began as experimentation is evolving, driven by community consensus, into a full-fledged industry. We all know this playbook well: it’s idol manufacturing. We’re currently in a chaotic consolidation phase, where numerous YG-like talent agencies (AI Agent creators) are scouting for beautiful faces (strong character concepts), beautiful bodies (quality data sources and models), and beautiful talents (engaging interactivity), panning through mountains of sand for gold. An incalculable number of AI Agent KOLs await awakening, ready to unleash boundless uncertainty upon the next wave of Twitter traffic.
It’s astonishing that despite the vast Twitter content ecosystem, most agencies haven’t seriously studied its recommendation algorithm. They simply pay human KOLs fixed rates to post within predefined content boundaries. This explains why the market is flooded with countless KOL agencies of all shapes and sizes. Precisely because it’s still wild and unstructured, the space remains immature—and therefore wide open for disruption. We’ve seen Douyin build its mature Xingtu system, Xiaohongshu develop its Pugongying platform, yet Twitter lacks a robust monetization framework for influencers. While Elon has introduced revenue sharing and subscriptions for top creators, the long tail of KOLs still struggles, negotiating piecemeal deals with agencies.
Now that AI Agents have entered the KOL arena and are steadily capturing Twitter traffic, advertisers and traditional KOL agencies face rising costs and diminishing returns—they’re nearly backed against the cliff. It’s time to hit the accelerator and evolve directly into the AI influencer economy, building rich infrastructure and diverse monetization pathways for AI-native stars.
When I saw ACT SWAP launched by @ACTICOMMUNITY, it struck me: isn’t this the prototype of an AI influencer advertising platform? When AI Agent accounts offer APIs, payments are handled via crypto rails, and content can dynamically switch between database-driven customization and randomized generation, a complete commercial content distribution pipeline suddenly becomes visible.
Lately, I’ve been wondering: what if I built an agency that mass-produces AI Agent KOLs optimized for Twitter algorithms, signs existing top-tier AI Agents as exclusive clients, acts as their management and representative, and builds a full-stack SOP for AI Agent KOL campaign deployment—would any friends or potential clients be interested?
Of course, human KOLs needn’t panic—your core strength remains in authentic content creation. After all, judging from the messy Chinese posts recently published by @truth_terminal, AI is still far from replacing truly compelling human writing. Moreover, your creative skills could even be repurposed to design your own custom AI Agent KOL—like @nihaovand, who told me he wants a “praise-loving” AI Agent to bring positive vibes to his comment section every day.
These thoughts are coalescing into a powerful wave, with some ideas already moving into action. If you're a product builder, developer, designer, or marketer interested in building this future—or a brand looking to run campaigns via AI Agent KOLs—and find this vision exciting, feel free to DM me. There’s plenty of foundational work left to build—together.
I believe that as infrastructure matures, AI Agent Agencies capable of mass-producing digital influencers will surge forward, becoming indispensable partners in next-generation marketing and shining brightly on Twitter’s future promotional battlefield.
Bonus: Here are some curated perspectives on AI Agents as KOLs/Influencers—feel free to explore:
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