In-depth Analysis: The Value Potential of $MAX and the MATR1X Platform Ahead of Their Upcoming Launch on OKX
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In-depth Analysis: The Value Potential of $MAX and the MATR1X Platform Ahead of Their Upcoming Launch on OKX
$MAX = multiple hit games + gaming public blockchain + Web3 gaming distribution platform + Web3 esports platform, more high-quality games, more players, more premium assets.
Navigating Web3 tides with focused insightsAuthor: Cyril
Independent Crypto Researcher
Summary
MATR1X’s platform governance token $MAX is set to launch on OKX Jumpstart on July 29, and will be listed on multiple exchanges including OKX and BingX starting August 5. $MAX is one of the most compelling assets to watch during this period. (https://x.com/okx/status/1815945269160079660?s=46&t=VHmzSq9a7X9eZd1WshsZUA)
$MAX represents governance rights across the entire MATR1X ecosystem. With over 2.5 million downloads, a top-tier narrative combining hit games, a Web3 gaming platform, a dedicated blockchain, and Web3 esports with Watch2Earn mechanics, it targets the largest user-base game genres and the biggest mobile market, backed by the most Web3-savvy team in gaming and a CS2-style item marketplace. $MAX stands out as the most promising asset to follow right now.
$MAX = Multiple Hit Games + Gaming Blockchain + Web3 Game Launchpad + Web3 Esports Platform — more high-quality games, more players, more premium digital assets. Below we break down the value potential of $MAX in detail.
1. Core Metrics of MATR1X
Over $20 million raised from top-tier investors including South Korea's leading financial institution Hana Group, premier Web3 fund Folius Ventures, OKX, SevenX, and others
Over 2.5 million game downloads
Google Play: https://t.co/eFswlEGW5R
NFT trading volume exceeds 45,000 ETH
Social media following: 1.3M+
Community size: 300K+
2. Multiple Hit Games — Top-Tier Product Capability in Web3
Large User Base
MATR1X already has four AAA-level games: MATR1X FIRE, MATR1X BATTLE, Castile, and Evermoon. MATR1X FIRE is a classic mobile FPS shooter, MATR1X BATTLE is a battle royale "last-man-standing" mobile game, Castile is a 3A idle card game, and Evermoon is a 5v5 MOBA.
Among them, MATR1X FIRE has surpassed 2.5 million global downloads. It’s playable now—feel free to try it yourself—and upon official launch, it is poised to become the first non-trading application in Web3 to reach 10 million users.
https://www.youtube.com/watch?v=JQh4AfBd2DQ
Experience MATR1X FIRE:
Google Play: https://t.co/eFswlEGW5R iOS: https://t.co/3Ci45uUlSs
Huge Market Potential
Each of the four games on the MATR1X platform has the potential to become a killer app in Web3. FPS, battle royale, RPG idle card games, and MOBA are all among the top five most popular game genres by user base.
Shooter games are the largest genre globally, with over 2 billion players. Users of major titles like CS2, Call of Duty, PUBG, and Free Fire represent a vast pool of potential users for MATR1X.
High Revenue Generation
Tencent, the world’s largest gaming company, earns most of its revenue from three mobile titles: Honor of Kings, Peacekeeper Elite, and CrossFire Mobile. CrossFire Mobile has generated over $13 billion in lifetime revenue, while Peacekeeper Elite has surpassed $10 billion. MATR1X FIRE is similar to CrossFire, and MATR1X BATTLE directly competes with Peacekeeper Elite. Additionally, the CS2 skin economy sees annual trading volumes of up to $10 billion. Given these benchmarks, the revenue ceiling for the MATR1X platform is extremely high.
Low Entry Barrier
No NFT purchase required to play—traditional gamers can join seamlessly, which has already attracted over 2.5 million shooter game fans.
Breaking the Death Spiral
Loot boxes and cosmetic economies are key mechanisms for balancing in-game economics and avoiding death spirals. In MATR1X games, weapons and items are NFTs obtained through loot boxes and freely tradable—similar to CS2 skins. The CS2 skin marketplace achieves an annual trading volume of $10 billion.
The randomized loot box system creates an asynchronous gambling-like dynamic that helps stabilize asset prices over time, preventing economic collapse.
3. Blockchain + Hit Games
MATR1X already operates its own blockchain. The powerful flywheel of blockchain + hit games gives MATR1X explosive growth potential—similar to Axie Infinity and Ronin.
Hit games (MATR1X FIRE, MATR1X BATTLE) bring massive user traffic, providing liquidity and revenue for the chain. Meanwhile, the customized blockchain delivers better infrastructure support, improved UX, and attracts more high-quality games to join the MATR1X ecosystem.
Compare existing gaming blockchains: Ronin has a $2 billion market cap, Immutable $2.5 billion. With multiple hit games driving adoption, the valuation potential for MATR1X Chain is enormous.
https://youtu.be/7rDzHE6DpxA?si=GdJmPuXDswl8rD7-
4. Hit Games + Launch Platform
Another key component of MATR1X is its Web3 gaming platform—the gateway to Web3 gaming, akin to a Web3 version of Steam—enabling the distribution of more high-quality games.
There's a prerequisite for becoming a launch platform: you must have a proven ability to deliver consecutive hit games. Only sustained success brings enough users to establish a strong platform. Valve only became the dominant launch platform after releasing CS2 and Dota 2. MATR1X already has four hit games—clear proof it can succeed as a Web3 launch platform.
Under the same hit-game-plus-launch-platform model, Valve generated $9 billion in revenue in 2023 and is valued at approximately $100 billion.
Moreover, holders of $MAX will benefit from platform revenues, continuously receiving new game assets—similar to BNB’s Launchpool.
https://www.youtube.com/watch?v=onMgbjRlHtE
5. Esports + Watch2Earn
MATR1X is the largest Web3 esports platform. Its Asia Masters Finals achieved over 1.88 million live viewers (https://x.com/Matr1xBattle/status/1777364076525699482), with total exposure exceeding 10 million.
Esports is crucial for bringing Web3 gaming into mainstream entertainment. With over 1 billion esports fans worldwide, MATR1X’s core innovation is Watch2Earn: don’t want to play? No problem—just watching matches earns you $MAX tokens and exclusive loot boxes, drastically lowering the barrier for esports and gaming fans to enter Web3.
https://www.youtube.com/watch?v=JF7WkoYYNBY
6. $MAX
$MAX had no public fundraising or private sale. Total supply is 1 billion tokens, designed to support applications and services within the ecosystem. Most circulating $MAX tokens were distributed through loot box campaigns, with an estimated cost per token around $1–1.5.
- Platform Incentives: 27.6% (276,000,000 tokens)
- Ecosystem: 16% (160,000,000 tokens)
- Community: 10% (100,000,000 tokens)
- NFT Airdrops: 9.4% (94,000,000 tokens)
- Early-Bird Campaigns: 5.5% (55,000,000 tokens)
- Team & Investors: 30% (300,000,000 tokens)
- Advisors: 1.5% (15,000,000 tokens)
Primary Uses of $MAX
Governance: Participate in MATR1X community governance, submit proposals, and vote
Value Capture: Access treasury distributions, join MATR1X Launchpool, receive airdrops from other projects
Exclusive Privileges: Rights such as publishing games on the MATR1X platform and competing for club seats
Staking & Rewards: Stake $MAX to become an ecosystem node, earn rewards, and participate in governance decisions on the MATR1X blockchain, including revenue allocation
7. Team
The MATR1X founding team is deeply passionate about Web3 and gaming, with over 10 years of combined experience in both industries. Their previous games have accumulated over 400 million users and generated over $5 billion in revenue. Notable titles include Call of Duty Mobile, PUBG Mobile, and CrossFire. They are one of the few teams globally capable of developing large-scale mobile games at scale.
Additional Highlights
[1] MATR1X-hosted professional Web3 esports tournament—The MATR1X Asia Masters Finals attracted over 1.88 million viewers in a single match, with total exposure exceeding 10 million
https://x.com/Matr1xBattle/status/1777364076525699482
[2] TikTok videos with millions of views, attracting numerous Web2 players and creators
https://www.tiktok.com/@rushggwp/video/7331362456704404742?q=matr1xfire&t=1719808494593
https://www.tiktok.com/@flxfps/video/7332601137205710086
[3] According to CMC’s 2024 Web3 Industry Report, MATR1X FIRE ranks Top 2 among Web3 Games
https://coinmarketcap.com/academy/article/according-to-cmc-2024-h1
[4] TAPTAP, a global hub for gaming enthusiasts, features MATR1X FIRE with active participation and feedback from a large number of Web2 gamers
https://www.taptap.io/app/243173
NFT
Top NFT Brands
Matr1x currently ranks #11 globally by NFT market capitalization.
https://nftpricefloor.com/zh/brands
Dune Analytics
1. Over 15K holders of FIRE token
https://dune.com/matr1x/matr1x-fire
2. NFT data: Trading volume exceeds 45K ETH
https://dune.com/matr1x/matr1x-fire
3. MAX points campaign: Over 5M badge NFT holders, transactions exceeding 130 million
https://dune.com/matr1x/points-activities
https://opensea.io/collection/matr1x-pioneer-badge
Conclusion
MATR1X is still in its early development stages—the current on-chain data merely hints at its full potential.
1) Early Stage: Games are still in testing
2) Launch Stage: Official public testing begins—within 3 months, Play-to-Earn and Public Test phases will start. During this phase, P2E mechanics, loot boxes, and weapon trading will generate massive new on-chain activity!
3) Acceleration Stage: Rapid growth—more games enter testing and launch
A) Matr1x Battle testing: The battle royale game may begin testing by year-end or next year! Assets from MATR1X FIRE will also be usable in MATR1X Battle, enabling true cross-game asset interoperability!
B) Third-party game launches: The platform will soon support launches of more games like Castile and Evermoon!
With over 2.5 million downloads, a Web3 gaming platform, a dedicated blockchain, and a Web3 esports Watch2Earn narrative, combined with the largest game genres, the biggest mobile market, the most experienced Web3 gaming team, and a CS2-style cosmetic marketplace, $MAX is the most compelling asset to watch right now.
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@Cyril_1492
