Bitget announced on International Women's Day that it has officially become the official sponsor of Juventus Women's Football Team.
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Bitget announced on International Women's Day that it has officially become the official sponsor of Juventus Women's Football Team.
On International Women's Day, Bitget announced that it has become the official sponsor of Juventus Women's Football Team.
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March 8, 2023 – Bitget, a global cryptocurrency exchange, announced on International Women’s Day that it has become the official sponsor of Juventus Women's Football Team. One of Italy’s most successful football teams, Juventus Women have won five league titles, two Italian Cups, and three Italian Super Cups.
Committed to providing equal opportunities, Bitget has 40% women in managerial roles. By sponsoring Juventus Women, Bitget demonstrates its efforts in advancing women’s development within the crypto industry, creating more opportunities and inspiring women to become their best selves.
Gracy Chen, Managing Director of Bitget, said: “Our values align perfectly with those of Juventus Women, whose athletic achievements and spirit have rewritten football history. Through this sponsorship, we can introduce cryptocurrency to a broader female audience and inspire women to seize opportunities. We believe this partnership will evolve into a long-term relationship beneficial for both parties.”
Tiziana Di Gioia, Chief Commercial Officer of Juventus, added: “We are delighted to partner with Bitget to promote gender equality across industries, whether in sports or digital technology. As a leading football club, we understand the importance of providing equal opportunities for everyone, and we are proud to collaborate with a partner who shares our values.”
Bitget’s sponsorship of Juventus Women marks a significant step in promoting cryptocurrency adoption, encouraging the public to actively embrace the crypto world and helping attract more female audiences into the space. Although the industry remains male-dominated, user demographics are shifting as digital assets grow increasingly appealing to a wider internet audience, including women.
In 2021, Bitget became Juventus’ official sleeve partner and extended the collaboration into the 2022–23 season. Together, they launched the global “Take Your Shot” campaign, encouraging people regardless of gender to bravely pursue their dreams.
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