Seizing the Opportunities of NFTs and GameFi, AscendEX Rides the New Wave of Crypto Finance
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Seizing the Opportunities of NFTs and GameFi, AscendEX Rides the New Wave of Crypto Finance
Adhering to the core value of "steady" development and supported by comprehensive, practical, and reliable data, AscendEX will collaborate with high-quality partners in the upcoming period.
Navigating Web3 tides with focused insights
2021 was undoubtedly a particularly remarkable year in the development of the cryptocurrency industry.
During this period, emerging concepts such as NFTs, the metaverse, Web3.0, and GameFi became hot topics, visibly accelerating the enrichment and prosperity of global crypto finance through rapid data growth.
I. NFT and GameFi Sectors Reach Peak Growth
In this year, Dapp (decentralized application) development saw unprecedented growth. Correspondingly, the rise of NFTs and blockchain gaming stood out significantly. According to DappRadar, cumulative trading volume in the NFT sector alone surpassed $23 billion.
In the NFT market, collectibles such as CryptoPunks, Bored Ape Yacht Club, and Loot rapidly became industry sensations. Additionally, major brands from traditional industries—including Hollywood, the NBA, Nike, Coca-Cola, Burger King, and Gucci—entered the NFT space, sparking waves of public discussion.
Data shows that unlike DeFi, which is highly correlated with token value, NFT development is relatively independent, driven mainly by utility, popularity, and gameplay. In other words, the number of unique active wallets (UAW) entering the NFT market does not strongly correlate with market indicators such as token prices or the Fear & Greed Index (FGI).
Thus, DeFi and NFT follow fundamentally different developmental paths. While macroeconomic factors play a significant role in DeFi, NFTs possess independence not only in form and structure but also in the market forces influencing their evolution.
As a fusion of both forms, GameFi embodies decentralized finance concepts and products through gaming. The most significant change is that in-game items have become independent, appreciable, tradable NFTs compliant with DeFi rules, enabling players to transition from "pay-to-play" to "play-to-earn."
From Dapp user growth data, the number of daily unique active wallets connecting to Dapps increased sevenfold in 2021, reaching a record high of 2.7 million by year-end. As of January 18, 2022, DappRadar reported that gaming Dapps accounted for 60% of the top ten most-used Dapps.
II. Early Rational Deployment to Seize "Blue Ocean" Opportunities
Since 2019, amidst the fast-evolving crypto market, AscendEX has leveraged its extensive experience in traditional finance to proactively position itself in then-nascent sectors such as DeFi and NFT. By 2021, AscendEX had become one of the few centralized exchanges offering comprehensive DeFi support.
Beyond supporting DeFi ecosystem projects, AscendEX launched innovative products including staking, pre-staking, and "one-click" liquidity mining (DeFi farming) for premium projects, providing users—especially those hindered by technical barriers—with accessible participation opportunities.
AscendEX’s NFT marketplace features numerous popular projects from the NFT赛道. Notably, TVK, auctioned on the platform at the end of 2020, surged over 100x upon listing, creating another "miracle" after RUNE (which achieved a 20,993.75% increase), cementing AscendEX’s reputation for high-performing auction selections.
In selecting global projects, AscendEX adheres to a dual-value philosophy: while uncovering intrinsic project value and building long-term partnerships, it focuses on continuously generating value opportunities for the broader market and users.
Especially amid the current explosive growth of NFTs, AscendEX strictly follows its project listing and partnership guidelines, aiming to bring projects with long-term potential into the core of crypto finance. After all, identifying the driving forces behind trends, practical use cases, and corresponding financial value and benefits is essential for product positioning, sustained support, and strategic collaboration.
III. Discovering High-Potential Projects to Boost Ecosystem Growth
On January 14, AscendEX globally and exclusively launched a "duo debut," introducing two titles: Battle of Guardians (BGS), a real-time multiplayer arena NFT game, and Marvelous NFTs (MNFT), a competitive gaming title based on the Marvel superhero animated series *Bad Days*.
1. Battle of Guardians (BGS)
As a classic competitive game, Battle of Guardians offers players multi-mode combat with high-quality graphics, evoking nostalgic childhood memories, while its in-game economic system allows players to earn rewards and generate income.
Upon launch, Battle of Guardians gained recognition and backing from top-tier venture capital firms, including ExNetwork Capital, FOMO Craft, ZBS Capital, Titans Ventures, Chain Capital, SynapseNetwork, X21 Digital, Pluto Digital, Infinity Capital, Newtribe Capital, Maven Capital, NGC Ventures, Shima Capital, Magnus Capital, and Blockpact Capital.
Battle of Guardians stated that by delivering value to players, developers, and investors alike, all stakeholders can collaboratively explore immense opportunities within the fighting game metaverse. Under the broader GameFi trend, a new-concept game capable of rekindling childhood memories is well-positioned to pioneer a new future for gaming.
Built on a multi-chain network, Battle of Guardians delivers seamless fighting gameplay. Its roster of over 30 characters are not only playable but will also be released as NFTs. Through GameFi mechanisms, players who hold and stake BGS gain voting rights in the game's governance and priority access to exclusive NFTs.
Moreover, BGS circulation involves various scenarios such as marketplace fees, NFT rentals, and tournament modes. Coupled with a burn and buyback program, the deflationary mechanism continually reduces supply, enhancing the token’s scarcity.
Through an in-game NFT forging system, players can upgrade their character NFTs’ levels and rarity. With multiple game modes, reward acquisition methods have become increasingly diverse. Battle of Guardians’ innovative design promises a unique play-to-earn experience.
By integrating blockchain-based decentralization into gameplay and allowing players to earn rewards after every victory, Battle of Guardians demonstrates a sustainable business model reflecting its ambition to lead the NFT fighting game industry.
2. Marvelous NFTs (MNFT)
The second project launched simultaneously is Marvelous NFTs (MNFT), a competitive blockchain game based on the popular Marvel superhero animated series *Bad Days*. This comedic animation series, which has run for multiple seasons, even featured a guest voice appearance by Stan Lee—the "father of Marvel"—who humorously portrayed the superheroes' bizarre everyday lives.
The *Bad Days* animation series enjoys massive popularity on YouTube, with over 1 billion cumulative views and 930,000 subscribers. It humorously depicts the awkward daily lives of superheroes. As a namesake blockchain competitive game, Bad Days transforms these iconic characters into NFTs and brings them into the crypto world.
In the game, classic Marvel superheroes—including Captain America, Iron Man, Magneto, Professor X, Thor, Loki, Spider-Man, and Hulk—are all represented as NFTs. Their playful comic style highlights absurd and satirical elements, while the integration of NFTs breathes new value into these legendary figures.
As a decentralized application, Bad Days operates on the Ethereum network using custom-developed ERC-1155 smart contracts. Through game mechanics, players can own, collect, breed, battle, and obtain limited-edition rare character NFTs.
Game modes include AI battles, player-versus-player matches, and 3v3 team fights. In the training arena, players master their characters’ superpowers and gain competitive advantages by unlocking levels, upgrading, and customizing battle decks.
In terms of tokenomics, MNFT tokens serve utility and staking functions within the game ecosystem and support multiple yield farming models. Additionally, players can earn FUSE tokens and other partner project tokens during gameplay.
3. Innovative Exploration of NFT and GameFi
As NFT and GameFi evolve from concept to productization, combined with the vast user base accumulated by traditional online games, blockchain gaming users are growing at an unprecedented pace. From near-zero attention at the beginning of 2021 to nearly a million daily active users by year-end, NFT and GameFi have gained unstoppable momentum.
Compared to traditional centralized gaming environments, blockchain games offer distinct advantages: transparent and public data, fair and verifiable algorithmic reward systems, and asset ownership of in-game items that are clearly defined and capable of value appreciation.
Meeting user needs remains the primary driving force behind AscendEX’s growth. Regarding emerging industry innovations, AscendEX closely monitors developments, identifies value propositions, explores application scenarios, and seeks sustainable solutions. At the same time, drawing on its deep financial expertise, it prepares thoroughly for the implementation of innovative products.
Guided by its core principle of "steadiness," backed by solid, reliable, and actionable data, AscendEX will collaborate with high-quality partners to develop innovative NFT and GameFi products with substantial growth potential, taking practical steps forward for centralized exchanges exploring this domain.
Meanwhile, leveraging its accumulated project experience, AscendEX will actively pursue deeper collaborations in the GameFi space, creating ample expansion room for new product ecosystems. It aims to pioneer innovative product strategies for centralized exchanges in high-demand areas, revitalizing the industry market while offering users greater value opportunities.
Conclusion
In the relentless competition of the crypto market, only those who maintain market sensitivity and possess the ability to formulate and execute solutions can confidently navigate challenges and volatility. True to the expectations of the industry and its users, AscendEX will continue upholding its core values of "efficiency, transparency, and stability," affirming its identity as an innovative crypto finance platform through timely mindset and action.
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