How the Trump Family is "Picking Up Money" in Crypto with $620 Million?
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How the Trump Family is "Picking Up Money" in Crypto with $620 Million?
The Trump family has been profiting from cryptocurrency much faster than from traditional businesses, leveraging their fame and connections.
Navigating Web3 tides with focused insightsBy Tom Maloney, Annie Massa and Demetrios Pogkas, Bloomberg
Translation: Luffy, Foresight News
In December 2024, a photo of Donald Trump holding bitcoin was displayed at a Coinhero store in Hong Kong as bitcoin’s price first breached $100,000. Source: Bloomberg
On the surface, Donald Trump’s personal net worth appears largely unchanged since his return to the White House: $6.5 billion on election day, now $6.4 billion.
But a deeper look reveals an unprecedented shift in how he and his family are consolidating their wealth empire—and an acceleration in monetizing fame, influence, and power unlike anything seen before.
The Trumps have long relied on licensing deals to generate quick revenue—from attaching their name to real estate projects to perfumes and mattresses—bypassing the years-long planning and execution cycles typical of property development. Now, with cryptocurrency, the speed at which the Trump brand is being monetized has intensified.
Compounded by looser restrictions on overseas transactions under Trump’s second administration, this has created a financial bonanza. According to the Bloomberg Billionaires Index, crypto investments have added at least $620 million to Donald Trump’s wealth in just months. The index is valuing for the first time gains from projects like World Liberty Financial and the Trump meme coin (TRUMP).
Trump’s wealth is increasingly tied to cryptocurrency and memecoins. Source: Bloomberg Billionaires Index (Note: Excludes liabilities. Publicly traded assets in latest valuation priced as of end-June.)
An expanding ecosystem of cryptocurrencies and obscure companies derives value through association with Trump and his "Make America Great Again" (MAGA) movement. The money earned by these ventures already exceeds the more than $34 million the Trump Organization generated last year from real estate licensing deals.
“I’m incredibly proud of our outstanding company—we’ve never been stronger,” said Eric Trump, executive vice president of the Trump Organization and the former president’s second son.
While the president’s assets are held in a trust managed by Donald Trump Jr., he personally still benefits directly from the success of the Trump Organization, and the Bloomberg wealth index attributes various family interests to the patriarch. Many private investments involving Trump’s children remain uncounted due to lack of financial disclosure, including Washington’s private club Executive Branch, Metaplanet (a Japanese hotel firm turned Bitcoin hoarder), broadcaster Salem Media Group Inc., prediction market startup Kalshi, and online pharmacy BlinkRX.
Though both Trump and his children are involved in crypto, one of the biggest boosts to Trump’s personal fortune stems from a long-gestating domestic project.
Eric Trump (left) and Donald Trump Jr. at Bitcoin 2025. Source: Bloomberg
In January, Trump National Doral Resort received approval to build around 1,500 luxury condos on its grounds—a longtime goal requiring extensive community outreach. According to Bloomberg calculations, this transformed the value of the Miami-area property, which spans over 600 acres and includes four golf courses and a resort with over 600 rooms, from a previous $350 million to $1.5 billion.
Meanwhile, Trump’s publicly traded social media company, Trump Media & Technology Group Corp., has experienced wild swings. The parent of Truth Social reported a net loss of $401 million last year but added over $4 billion to Trump’s wealth in October alone. Even as the company attempts to expand into finance and Bitcoin, Trump’s stake remains valued at $2 billion.
Yet it’s the surge in Trump-linked crypto ventures that has opened new profit channels.
The most prominent is World Liberty Financial, a platform selling its own tokens and issuing a stablecoin called USD1—an asset pegged to the U.S. dollar. The Trump family profits from token sales, equity stakes in the parent company, and holdings of World Liberty Financial tokens.
By March, World Liberty had sold $550 million worth of tokens. Bloomberg estimates about $390 million went to the Trump family. They also hold 22.5 billion tokens, worth more than $2 billion based on June transaction prices. Because these tokens are non-transferable, they’re excluded from Trump’s net worth calculation—though the company recently signaled this could soon change.
Last month, according to details on the company website, the Trump family reduced its stake in World Liberty from 60% to 40%. It’s unclear who bought the shares or what the family gained from the divestment.
World Liberty also launched the USD1 stablecoin. Abu Dhabi-based tech investor MGX announced it would use the token to invest $2 billion into Binance, significantly boosting USD1 circulation. Binance founder Changpeng Zhao, currently seeking presidential pardon after admitting to violating U.S. anti-money laundering laws, sits alongside crypto leaders Justin Sun and Bilal bin Saqib, chairman of Pakistan’s Crypto Council, as advisors to World Liberty.
Donald Trump attends the Bitcoin 2024 conference in Nashville. Source: Bloomberg
Bloomberg estimates that if valued using the ratio between Circle Internet Group Inc.—issuer of USDC—and its circulating supply, World Liberty would be worth about $1.4 billion. However, due to limited adoption of USD1, Bloomberg does not include it in Trump’s net worth. Still, with $2.2 billion in circulation, World Liberty could earn roughly $100 million this year from reserve earnings.
Another president-named memecoin (TRUMP) launched two days before his inauguration. The Trump family stands to gain when TRUMP rises: Fight Fight Fight and CIC Digital, an affiliate of the Trump Organization, hold 80% of the TRUMP supply, with portions set to unlock and sell over three years. Memecoins carry no intrinsic value and trade purely on sentiment.
Trump’s memecoin (TRUMP) gained popularity due to its ties to the sitting president’s family, and demand surged further after a May contest invited the 220 largest TRUMP holders to a private dinner at Trump’s Virginia golf club, where he spoke. Justin Sun attended, posting a selfie en route wearing a black tie. Guests dined on filet mignon and pan-seared halibut, while protesters outside labeled it a “scam fest.”
Valuing memecoins is notoriously difficult, often because creators control most of the supply—sales can collapse markets. Crypto risk modeling firm Gauntlet found digital wallets linked to the creation of TRUMP memecoin held nearly 17 million TRUMP tokens.
Those wallets transferred another ~17 million TRUMP tokens to crypto exchanges.
On May 22, activists from "Our Revolution" protested outside Trump National Golf Club in Sterling, Virginia. That day, Trump hosted a private dinner inviting the top 220 TRUMP token holders. Source: AP
The Trump Organization holds 40% of the total TRUMP supply—the same percentage it disclosed in World Liberty Financial. Based on Bloomberg calculations applying large liquidity discounts and factoring in nearly $300 million in trading and sale proceeds, Trump’s memecoin investment is worth about $150 million—not including 800 million tokens scheduled to begin unlocking later this month and over the next three years. At current prices, those 800 million tokens are worth over $7 billion.
Though World Liberty Financial and TRUMP began as separate ventures, they’ve now converged at least in one way: Eric Trump revealed that World Liberty Financial plans to accumulate significant amounts of TRUMP tokens as part of its crypto reserve strategy.
Beyond these, the Trump family holds another card in the crypto space.
American Bitcoin, spun out from a small investment bank owned by Trump, aims to become a public company—adding another crypto-driven windfall. Originally founded in February with a press release stating a focus on AI infrastructure and data centers, by March it pivoted to crypto and rebranded.
Bitcoin miner Hut 8 Corp. agreed to sell a majority stake in American Bitcoin and transfer nearly all its mining equipment. Hut 8 plans to merge with Gryphon Digital Mining Inc., a low-market-cap Nasdaq-listed firm, taking the entire entity public. The Trump family and its partners hold 20% of American Bitcoin.
Bloomberg estimates Gryphon’s share price values the new joint venture at over $3 billion. Given the primary assets will be Hut 8’s Bitcoin mining rigs—booked at about $120 million—this figure seems inflated by any traditional valuation standard.
But, as with many of the assets and enterprises comprising Trump’s new wealth, fundamentals often aren’t the point.
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