Deep Comparison of 8 Major Mainstream Launchpads: Who Will Be the King in 2025?
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Deep Comparison of 8 Major Mainstream Launchpads: Who Will Be the King in 2025?
covering its project overview, issuance mechanism, return performance, sector positioning, and unique innovations.
Navigating Web3 tides with focused insightsOriginal: vinay sabarad
Translation: Yuliya, PANews
As the crypto market enters 2025, the Web3 launchpad ecosystem has evolved into a diverse landscape, with various platforms differentiating themselves around project types, user bases, and funding models. From centralized exchange-backed launch platforms to decentralized IDO mechanisms and innovative solutions like LBP (liquidity bootstrapping pools), launchpads have become core vehicles for early-stage investment and project launches in the crypto world. This article provides an in-depth comparison of eight major launchpad platforms—Binance Launchpad, DAO Maker, ChainGPT Pad, Virtuals, CoinTerminal, Fjord Foundry, CoinList, and Seedify—covering their project profiles, issuance mechanisms, return performance, sector positioning, and unique innovations.
DAO Maker: A Launchpad Balancing Retail Accessibility with VC-Style Screening
Platform Positioning & Vision
DAO Maker connects retail users with VC-grade project screening through its proprietary “Strong Holder Offering” (SHO) mechanism. Users must stake $DAO tokens and demonstrate long-term holding history to qualify for allocations, emphasizing a “loyalty staking” philosophy that aligns investor incentives with long-term project success. Since 2019, DAO Maker has facilitated over 179 token launches, raising approximately $107 million, including notable projects such as My Neighbor Alice and XCAD. The platform has expanded beyond one-time sales into an “accelerator ecosystem,” introducing new features like DAO Farms and Vaults that allow users to earn ongoing token rewards during staking periods (with annual yields reaching 300–1500%), thereby extending community capital lock-up durations. Its core vision is to build a retail-friendly Web3 launchpad combining venture-capital-level project curation with sustained incentive mechanisms.
Representative Projects in 2025
DAO Maker has recently focused on narrative-driven and diverse projects, including:
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SpeedThrone: An AAA racing GameFi project infused with AI elements, supporting 6–12 months of staking mining.
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0xFútbol: A blockchain fantasy sports platform centered on football, integrating collectibles and prediction gameplay aligned with World Cup trends.
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Kayen Protocol: Offers DeFi data validation and modular security services applicable to restaking and DePIN systems.
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Fusio: An enterprise-grade DePIN platform equipped with AI monitoring, designed for corporate validator use cases.
These examples show DAO Maker’s versatility across GameFi, sports/fan economy, and AI/infrastructure sectors, demonstrating broad thematic coverage.
Investment Return Performance
In the first half of 2025, DAO Maker's projects delivered modest returns, with an average current ROI of about 0.14× the IDO price and a historical peak ROI averaging 3.65×. Most projects saw rapid post-listing price declines, though a few standout successes emerged. The platform mitigates losses from falling prices via staking mining programs; even if token prices drop, holders can still earn ongoing rewards. The SHO mechanism helps curb sell-offs to some extent but cannot fully offset broader market weakness. It should be noted that DAO Maker previously achieved stronger returns (e.g., Orion Protocol grew several-fold); the current low ROI reflects overall market conditions rather than flaws in the platform’s design.
Key Mechanism Innovations
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Strong Holder Offering (SHO): Allocation rights are granted based on $DAO staking, rewarding long-term holders.
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Reward Mining / Vaults: New projects often include multi-month mining campaigns where sold tokens are distributed as rewards to $DAO stakers or liquidity providers. This “stake-to-earn” model creates demand and liquidity after the IDO.
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$DAO Token Lock-in: Participation requires holding $DAO, fostering loyalty. The “DAO Power” system tracks user holdings and prevents quick dumping.
These mechanisms sustain market interest while enhancing post-IDO sustainability, reflecting DAO Maker’s dual focus on retail inclusivity and rigorous project vetting.
Sector Focus & Strategic Positioning
DAO Maker prioritizes emerging narratives and utility-focused projects. In 2025, its portfolio spans GameFi 2.0 (SpeedThrone), sports/fan engagement (0xFútbol), DeFi infrastructure (Kayen), and AI/enterprise services (Fusio). Unlike meme-chasing “trend platforms,” DAO Maker leans toward building ecosystems with real value and sustainable reward structures. Its strategy centers on becoming a “community-driven accelerator,” attracting founders who seek both retail traction and long-term health.
Seedify: Community-Powered Next-Gen Launchpad
Platform Positioning & Vision
Since 2021, Seedify ($SFUND) has focused on incubating high-quality projects in NFTs, gaming, AI, and DeFi through community consensus. To date, Seedify has enabled over 100 token launches, raising approximately $40–55 million. Combining advantages of CEXs and DeFi, it uses a tiered $SFUND staking system to secure allocation rights and replaces closed private rounds with open community reviews. In 2025, Seedify continues innovating technically, launching a permissionless bond curve platform, decentralized curation DAOs, and on-chain social distribution mechanisms—positioning itself among the most advanced launchpads technologically.
Representative Projects in 2025
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Stable Jack (JACK): A fixed/leveraged yield protocol on Avalanche, completed IDO in April 2025 with a $2M FDV and raised ~$300K. Fully unlocked at TGE, but received lukewarm market response.
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Aiki (AIKI): An AI × game prediction platform on Solana, launched in May 2025 using dual-channel access ($SFUND staking + public sale), raised ~$175K. High early participation, moderate price performance.
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P33L (P33L): An AI satire meme project, issued in April 2025 via bond curve, total valuation $250K, sold 28% supply, raised ~$70K—showcasing Seedify’s support for culturally innovative projects.
Investment Return Performance
Despite overall market cooling, Seedify projects maintain a historical average peak ROI of around 8×. Several 2025 launches generated strong initial momentum but later experienced price corrections—a common pattern in today’s IDO environment. Seedify combats dumping pressure through bond curves and flexible unlock designs, aiming to promote long-term value retention.
Key Mechanism Innovations
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Smart Bonding Curve Issuance: Token price dynamically increases with demand; upon completion, an automatic $SFUND–project token LP pool is created, ensuring immediate liquidity. Built-in safeguards against rug pulls and sniping include a 24-hour refund window and progressive pricing to deter bots and protect buyers.
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Tiered Access (Staking + Social): Early access prioritized for $SFUND stakers and users with high “social scores” (earned via referrals, Kaito-like interactions, community activities), followed by public availability. This gamified entry rewards contributors over whales.
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Investor-Friendly Unlock/Refund Mechanisms: Projects choose flexible vesting schedules—Seedify supports instant unlocks or short linear unlocks (1–4 weeks)—balancing trust and sales efficiency. Each launch includes a 24-hour refund window, allowing participants to exit uncertain investments. This downside protection mirrors CoinTerminal’s model, boosting user confidence.
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Decentralized Curator Program: A network of KOLs, VCs, guilds, and DAOs curate projects and receive revenue shares, allocation quotas, and whitelist spots.
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$SFUND Incentive Flywheel: Every launch creates new utility for $SFUND—Staking tiers → Token allocation → Launch → Liquidity creation → Buying pressure and token burn. As launch volume grows, so does intrinsic demand for $SFUND. Seedify ensures its native token benefits directly from ecosystem growth.
Sector Focus & Strategic Positioning
Starting with gaming and culture, Seedify is expanding into AI and DeFi. Recent projects (Stable Jack, Aiki, P33L) span DeFi yields, AI gaming, and meme culture. Self-proclaimed leader in “Web3 culture and gaming,” Seedify increasingly embraces cutting-edge trends like on-chain AI and DePIN protocols. Positioned as a community-first alternative—more open than Binance, more engaging than CoinList, more structured than Virtuals—it integrates bonding curves and refund protections to offer upside potential with enhanced investor safety.
Unique Strategy Summary
By synthesizing multiple mechanisms, Seedify builds an “open yet protected” issuance model. Its upcoming permissionless bond curve platform (planned for late 2025) will allow any team to self-launch with automated liquidity and anti-snipe features—similar to CoinTerminal’s openness but with added safeguards. The curation DAO borrows DAO Maker’s “vetting ethos,” enhanced by social incentives (e.g., Kaito or Ethos points) to boost engagement. Ultimately, Seedify blends CoinTerminal’s openness, Fjord’s fairness, DAO Maker’s alignment, and community culture—an early blueprint for next-gen launchpads.
ChainGPT Pad: AI-Focused Incubation Launchpad
Platform Positioning & Vision
ChainGPT Pad is the go-to launchpad for AI-first Web3 startups, part of the ChainGPT ecosystem known for its AI chatbot and developer tools. It deeply incubates projects pre-launch with technical support including smart contract audits and AI analytics. Participation requires holding or staking $CGPT tokens, which are backed by fees from the platform’s AI products (a portion of usage fees are burned). ChainGPT Pad aims to become the premier DEAI (Decentralized AI) launch tool—projects launching here receive tailored AI guidance, while $CGPT stakers gain access to token sales.
Representative Projects in 2025
ChainGPT Pad’s 2025 lineup blends AI infrastructure with select GameFi initiatives:
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Omnia Protocol (OMNIA): A privacy-focused blockchain access provider (RPC relay), critical for AI data feeds. All-time high (ATH) ROI ~5×.
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Arcade (ARC): An interoperable, NFT-based competitive gaming platform signaling new GameFi trends.
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Flash Protocol (FLASH): A utility token for ultra-fast DEX trades with AI-powered predictive analytics.
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NextGem AI (GEMAI): An AI-driven crypto content discovery platform (“alpha feed”). Launched via whitelist in April 2025.
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AdixAI (ADIX): An AI advertising optimization network. Notably, ADIX was distributed via a “Launchdrop” airdrop (not a sale) in May 2025 to eligible $CGPT stakers.
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Matchain (MAT) & Blink Game AI (BLINK): Two Launchdrops in May 2025—a zk-rollup chain (MAT) and a gamified AI battle game (BLINK)—freely distributed to community members to drive adoption.
Investment Return Performance
ChainGPT Pad is highly active, conducting ~35 IDOs in the past six months, raising ~$10.2 million (~$290K per launch). These are mostly micro-cap, early-stage fundraises. Based on all-time highs, recent projects averaged an ATH ROI of ~7.6×. Some projects launched in early 2023 achieved over 40× returns, but 2025’s market has cooled. Today, average ROI is only ~0.36× (most tokens trade below IDO price). In other words, sharp initial pumps are often followed by steep drops. Nonetheless, ChainGPT Pad still produces occasional multi-baggers—some recent IDOs surged “well beyond 20×” before retreating. Overall, ROI is highly volatile but occasionally spectacular, reflecting its focus on nascent AI projects.
Key Mechanism Innovations
ChainGPT Pad combines traditional IDO formats with novel distribution methods:
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$CGPT Staking for Access: Only $CGPT holders/stakers qualify for whitelist access. Higher stakes guarantee larger allocations.
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Launchdrops: Free token airdrops to loyal $CGPT community members (e.g., AdixAI, Matchain, Blink), rewarding engagement and expanding distribution beyond paying participants.
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Deep Incubation Support: Unlike many launchpads, it offers pre-IDO technical consulting (audits, AI tools).
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Anti-Sniping Features: By linking allocations to staking duration and implementing $CGPT burns, it discourages fast dumps and bot activity.
Sector Focus & Strategic Positioning
ChainGPT Pad specializes in AI-related fields—about half its projects center on AI, including AI agents, AI-integrated DeFi, and AI gaming. The other half focuses on “redefining GameFi” with projects like Arcade and Blink, emphasizing authentic gameplay and high fidelity, often incorporating AI. It also innovates in distribution, adopting first-drop airdrops and cross-chain priority strategies (e.g., launching Berachain projects), signaling ambitions within AI and large-scale DeFi narratives. Positioned as the “preferred launchpad for DeAI enthusiasts,” it attracts users through robust community incentives and advanced token mechanics.
Virtuals Launchpad: Gamified AI Agent Platform
Platform Positioning & Vision
Virtuals is a Base-based decentralized AI agent launchpad enabling users to fund autonomous AI agents (“bots”) via a “Genesis” model. Anyone can propose an AI agent idea, and community members co-fund them through on-chain sales. The platform envisions itself as the “Pump.fun for AI”—a high-risk, high-reward playground for community participation, combining staking and task systems into a gamified launch experience. Unlike most IDOs, all tokens on Virtuals are 100% unlocked at TGE, making the sale process immediately liquid and volatile.
Representative Projects in 2025
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IRIS ($IRIS): On-chain autonomous governance AI agent, 50% community airdrop, initial FDV ~$200K, peaked at $80M market cap, ROI up to 400×.
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Backroom ($ROOM): Decentralized InfoFi creator economy protocol (tokenizing “knowledge bases”), initial ROI of 3×.
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Maneki AI ($MANEKI): DeFi strategy AI assistant, rose from presale low to ~10×.
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WachXBT ($WACH): On-chain DeFi security AI agent, up 3–4× since launch.
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h011yw00d ($HOLLY): AI movie character token linking NFTs and narrative content, an early example of AI+media convergence.
Investment Return Performance
Virtuals’ inaugural Genesis projects were explosive. According to Gate.io analysis, its first 24 projects averaged a 32× return, peaking at 128×, with numerous 10–20× trades widely reported on social media. However, these short-term gains were typically followed by sharp pullbacks. The platform introduced a “cooldown penalty” (reduced score for selling within 7–10 days of profit) to discourage dumping, but overall, Virtuals remains a highly volatile arena where risk and reward coexist.
Key Mechanism Innovations
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Score-Based Allocation: Users earn Genesis points by staking $VIRTUAL and completing tasks (invites, quizzes, social actions). More points = higher allocation, creating a “play-to-earn” launch experience.
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NFT-Style Staking (veVIRTUAL): Holding veVIRTUAL (vote-escrowed $VIRTUAL) earns “Virgen Points,” with 37.5% of tokens allocated via this community scoring system.
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Full Unlock at TGE: All tokens released immediately (no vesting), increasing liquidity but also risk. Cooldown penalties aim to mitigate front-running.
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No Centralized Review: Any AI agent passing basic compliance checks can launch, fully decentralized, democratizing AI project fundraising.
Sector Focus & Strategic Positioning
Virtuals focuses on the “agent AI” economy—covering auto-trading bots, information assistants, and social AI tools. Its gamified sales model (points + prediction elements) and deep community integration make it the preferred launchpad for AI agent and InfoFi projects. Marketed as the “AI version of Pump.fun,” it offers projects extreme visibility and hype, while users see it as a source of high-volatility opportunities.
CoinTerminal: Mass-Market, No-Barrier IDO Platform
Platform Positioning & Vision
Launched in late 2023, CoinTerminal emphasizes zero barriers to entry. No staking, no token holding, minimal KYC—just connect a wallet and participate. Its key innovation is the “Buy Now, Pay Later” (BNPL) model: winners pay for tokens only at listing; if the price drops, they can opt out and forfeit the tokens. Combined with same-day full refunds, this gives investors nearly zero downside risk—the platform and project absorb losses. CoinTerminal aims to create a “democratic access” launch platform, breaking financial barriers so every retail investor can join early-stage deals.
Representative Projects in 2025
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Favrr ($FAVRR): A community economy platform combining “token issuance + prediction markets,” launched May 2025.
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Pump AI: AI-powered token generation and branding tool targeting NFT/gif culture. (Launched January 2025)
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AIT Protocol: Decentralized AI protocol, achieved 80× ROI from its 2023 IDO.
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RWALayer: RWA tokenization marketplace. (Sales ongoing June 2025)
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GIANTAI: Upcoming AI meme project.
Investment Return Performance
CoinTerminal’s projects deliver astonishing returns. With 75 sales completed, it has distributed ~$65 million to investors, averaging a 1590% return (15.9×). The 80× return from AIT Protocol became widely shared in the community. During the mid-2024 mini bull run, multiple projects hit 20×, 50×, even 100× gains. Over 500,000 users have participated, making CoinTerminal one of the most beloved launch platforms among retail investors.
Key Mechanism Innovations
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Zero Entry Barriers: No staking, minimal KYC (for most sales), no upfront costs.
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VRF Lottery System: Uses Chainlink VRF to ensure fair distribution, preventing bot and whale manipulation.
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BNPL + Refund Option: The platform fronts the IDO cost for winners. On TGE day, if the price underperforms, users can decline purchase and get a full refund—near-zero loss.
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Whale Caps: Limited per-user allocations prevent dominance by large players.
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Profit-Sharing Model: No native token; instead, takes a cut (e.g., 25%) only when users profit.
Sector Focus & Strategic Positioning
CoinTerminal welcomes AI, DeFi, Gaming, and even meme projects, especially popular among small teams and creators. Its open, fair, and decentralized nature contrasts sharply with high-barrier platforms like Binance, establishing itself as the representative of “mass-market IDO.”
Fjord Foundry: Fair Launch Platform Powered by LBP
Platform Positioning & Vision
Fjord Foundry (formerly Copper) specializes in Liquidity Bootstrapping Pools (LBP) as its primary launch mechanism. The LBP model uses Balancer pools to gradually decrease prices from high to low, allowing investors to buy at better levels and avoiding front-running and high-frequency manipulation. Fjord allows customizable parameters and supports hybrid models combining LBPs with fixed-price rounds or lockups. Operating across Ethereum, Polygon, Arbitrum, and others, the platform centers on “price discovery and fair distribution,” serving projects focused on long-term development and broad community ownership.
Representative Projects in 2025
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Analog ($ANLOG): Cross-chain interoperability protocol (launched Jan 2025), sold ~1.9% via LBP, no lockup, stable post-sale trading, no price manipulation, market cap ~$1–3M.
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Form Network ($FORM): SocialFi project (Feb 2025), public sale only 0.5%, mild initial volatility, showing community interest in SocialFi.
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Stabble ($STB): ve-model DeFi platform on Solana (Feb 2025), sold ~1.5% via Solana LBP, price dropped from $0.05 to $0.013 (46% below start), moderate volume, below-expectation valuation.
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Arcadia Finance ($AAA): Yield aggregator on Base (Apr 2025), Dutch auction raised $289K, price spiked 1086% to $1.71 then corrected to $0.237 (+64%). Shows LBP volatility—huge short-term gains followed by sharp drawdowns.
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BurrBear ($BURR): AMM governance token on Berachain (Apr 2025), 20% supply sold at $0.44 (fully unlocked), crashed to ~$0.005 post-launch (-99%). Full unlock caused instant liquidity collapse.
Investment Return Performance
Fjord’s projects show mixed results. Analog performed steadily, while Arcadia-type high-gas projects showed massive short-term ROIs (10×) but significant retracements. Fully unlocked LBP projects sometimes backfire (e.g., BurrBear -99%). Overall, Fjord emphasizes “fairness” and “low scam risk” over short-term speculation.
Key Mechanism Innovations
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LBP Model: High-to-low pricing deters bots and whales, enabling more balanced distribution.
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Customizable Parameters: Adjustable weights, time windows, combinable with airdrops; platform offers launch advisory.
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Permissionless Launching: Projects pass basic review, allowing DeFi teams and DAOs to launch freely, embodying decentralized launch principles.
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Anti-Sniping: Initial high prices force whales to wait, preventing front-running.
Sector Focus & Strategic Positioning
Fjord targets technical and infrastructure projects in DeFi, DAOs, and DePIN, attracting builders like Hivemapper and rollup teams. Unfocused on hype, Fjord appeals to protocol-native developers and long-term communities, representing the “infrastructure-first, fair launch” launchpad archetype.
CoinList: Compliance-Driven Infrastructure Launch Platform
Platform Overview & Vision
CoinList is the most mature ICO/ITO platform, renowned for compliance. Unlike many IDO platforms, it enforces strict KYC/AML requirements and often restricts U.S. retail participation (limited to accredited investors). No staking or token holding required—just registration and KYC approval. Its vision: “Connecting high-quality Web3 infrastructure projects with global compliant investors,” emphasizing formal channels, fairness, and transparency.
Representative Projects in 2025
In the first half of 2025, CoinList conducted only a few major sales (8), focusing on foundational tech:
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WalletConnect (Feb 2025): Decentralized wallet-dApp protocol, used “bottom-up allocation” lottery, fully unlocked, peak return 6.7×, currently ~1.5×.
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Obol Network (Feb–Mar 2025): Decentralized validator network (DVN) for Ethereum staking, hybrid public + discount sale, 50% unlocked + linear vesting, peak ROI 1.5×, now ~0.6×. Strong fundamentals, muted trading.
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Aligned Layer (Jan 2025): ZK-EVM scaling project, fixed-price FCFS token sale (two tiers), not yet listed by mid-2025, but highly anticipated in dev circles.
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Fleek (May 2025): AI-powered cloud service for creators, 100% unlocked sale, listing performance not yet disclosed.
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Arcium (Mar 2025): Privacy-focused MPC/AI supercomputing platform, random public sale, fully unlocked. Awaiting listing.
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Enso (Jun 2025): Multi-chain execution platform, random allocation, raised >$5M, not yet listed.
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Pipe Network (Jun–Jul 2025): DePIN content network on Solana, dual-option sale (with/without lockup). Crashed 99.9% post-listing—a cautionary tale of overvaluation.
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DoubleZero (Apr 2025): Web3 fiber verification network, exclusive access for validators and qualified users, strict KYC (U.S. accredited investors). A niche, trusted launch within credible communities.
Investment Return Performance
CoinList delivers generally stable returns, not focused on short-term spikes. Top performers like WalletConnect reached 6–7×, but many tokens trade near or below sale price. Pipe Network collapsed due to overvaluation. On average, H1 2025 saw peak returns of 1.5×–6×, with current prices mostly between 0.3×–1.5×. While returns lag behind others, CoinList enjoys high user repurchase rates, reflecting strong reputation and trust.
Key Mechanism Innovations
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No Tiered Access: No staking required, but comprehensive KYC and geographic compliance enforced; U.S. retail often excluded.
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Mixed Allocation Models: 50% use “bottom-up” random allocation to prevent抢购 and manipulation; also uses FCFS and validator-only rounds.
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Flexible Unlock Schemes: Some projects fully unlocked (e.g., WalletConnect, Enso), others use linear release or lockups (e.g., Pipe offered 1-year lock for U.S. investors).
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Institutional Bridging: Often serves as a bridge between institutions and projects, offering dedicated channels for compliant users.
Sector Focus & Strategic Positioning
CoinList heavily focuses on infrastructure—2025 projects involve DeFi staking, ZK scaling, cross-chain execution, privacy computing, and DePIN. Avoids memes or simple GameFi, positioned as a “compliance-first, infrastructure-oriented” platform, one of the few still attracting institutional investors and top-tier developers.
Binance Launchpad: The Gold Standard of CEX Launch Platforms
Platform Overview & Vision
Binance Launchpad is the gold standard for centralized exchange launch platforms. Since 2018, it has completed over 80 token launches, raising more than $133 million, featuring breakout projects like Axie Infinity, Polygon, and The Sandbox. Users stake BNB to enter lotteries or proportional allocations. Positioned as a “high-barrier, high-quality” launch venue, it sacrifices frequency and retail convenience for project quality and institutional trust. Its vision: Empower core infrastructure and premium assets through the Binance ecosystem.
Representative Projects in 2025
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AEVO (Mar 2025): Layer-2 derivatives trading platform.
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ether.fi (ETHFI) (Mar 2025): Non-custodial liquid staking platform.
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Omni Network (OMNI) (Apr 2025): Restaking rollup platform in EigenLayer ecosystem.
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Renzo (EZ) (Apr 2025): Liquid restaking manager for EigenLayer.
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Notcoin (NOT): Meme project launched in 2024, showing Binance occasionally experiments with lightweight projects.
Investment Return Performance
Due to oversubscription and instant CEX listing, Binance projects typically surge at TGE. Historically, some reached extraordinary heights (e.g., Axie Infinity peaked ~1600× its Launchpad price).
But in 2025, the market cooled. Recent Binance listings saw strong initial trades but significant pullbacks. For example, ETHFI spiked then corrected 20%; indeed, sharp post-ATH retracements (even 80–90% from peaks) are common. Precise timing still yields solid profits for participants, but most gains require patience through correction phases.
Key Mechanism Innovations
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BNB Staking for Participation: Deeply integrated with Binance exchange, using BNB as base asset, with lottery or proportional allocation.
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Listing Protection: Introduced initial price caps (e.g., Arkham IDO in 2023) to prevent excessive volatility.
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Centralized & Compliance-Oriented: Doesn’t experiment with new IDO models; high KYC and BNB requirements limit access, excluding many retail users.
Sector Focus & Strategic Positioning
Binance favors infrastructure and staking themes—2025 highlights include scaling (AEVO, Omni) and restaking (ether.fi, Renzo). Consumer or meme projects are rare. The overall goal remains building foundational ecosystem components. Binance Launchpad has become synonymous with “blue-chip project launches” on centralized exchanges.
Platform Comparison & Key Trend Summary
To clarify differences and commonalities among major launchpads, the following comparison examines participation barriers, mechanism features, sector focus, and average returns:
Key Trends & Future Outlook
The crypto launchpad ecosystem is rapidly evolving, shifting from “launch-and-pump” to “fair mechanisms + user engagement.” Below are seven defining structural trends from 2024–2025:
1. Rising User Engagement & Zero-Barrier Trends
Demand is surging for “wallet-as-entry” launch models. CoinTerminal and Virtuals significantly lower barriers by removing staking and KYC, attracting mass retail. Fjord’s LBP model similarly wins developer favor through decentralization and configurability. Platforms offering “frictionless access + risk protection” will continue gaining advantage amid declining market trust.
2. Rise of Hybrid “Open Access + Community Curation” Models
Open access doesn’t mean sacrificing quality. The industry is shifting toward hybrid curation—combining permissionless infrastructure with decentralized gating. DAO Maker’s SHO and Virtuals’ community-driven review reflect early forms of this trend. Here, curators (DAOs, influencers, experts) identify and assess projects, while broader communities gain early access. This crowdsourced due diligence aligns incentives without stifling innovation, reducing “rug risk.”
3. Fair Launch Mechanisms Become Industry Standard
Anti-whale, anti-bot, and fair allocation mechanisms are now baseline expectations. Fjord’s LBP, CoinTerminal’s VRF lottery, and dynamic bonding curves with refund logic (Virtuals, Seedify) all ensure fairness differently. Their popularity reflects heightened post-2022 crash demand for “price protection” and “downside buffers.”
4. Shift from “TGE Returns” to “Long-Term Incentive” Structures
Focus is shifting from “launch” to “long-term sustainability.” Platforms are optimizing tokenomics to extend utility—for example, DAO Maker’s liquidity mining, SocialFi’s tokenized social staking, and NFT-based reward layers—all aim to boost post-launch user engagement and retention. Future developments may include deeper Info-Fi integration, where user behavior, on-chain activity, and content creation affect token unlocking, staking multipliers, or NFT minting—encouraging participation over pure speculation.
5. Sector Rotation & Verticalization of Launchpads
The 2024–2025 cycle shows clear thematic rotation, with AI-centric launchpads standing out—ChainGPT Pad and Virtuals lead here. Close behind are DePIN (Fjord, CoinList) and SocialFi/creator economy projects. Gaming remains resilient, with platforms building streaming-native and culture-aware infrastructure for new launches. Launchpads are becoming increasingly verticalized—expect specialized platforms soon for AI agents, on-chain data economies (Info-Fi), or RWA. In this trend, projects that “build culture and consensus within niche narratives” are poised to win.
6. Dual Tracks: Compliance vs. Open Access
CoinList demonstrates institutional appeal through compliance and quality assurance. Yet, fully open platforms better serve the next billion potential on-chain users. The future launchpad ecosystem will likely become “modular”—offering optional KYC paths for different geographies and investor types, supporting adaptive regulatory layers. Some platforms may adopt “country/investment-tier-specific distribution” mechanisms, balancing openness with compliance.
7. Info-Fi Becomes Core Competitive Battleground
As early access to new projects becomes commonplace, competition shifts from “who gets you onboard” to an “information war” for user attention. Future winners will be platforms offering “Info-Fi” tools—clear views into a project’s sentiment, influencer backing, social热度, and real user behavior data. Just as SEO once dominated web traffic, such intelligence will determine crypto project success. Platforms integrating these insights into launch, staking, and reward systems will capture greater attention and conversion.
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