InfoFi Alpha Guide: Besides Kaito, What Other Alpha Plays Are There?
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InfoFi Alpha Guide: Besides Kaito, What Other Alpha Plays Are There?
In-depth research on the InfoFi sector, uncovering how information is used to hype attention, trade reputation, and bet on trends.
Navigating Web3 tides with focused insightsAuthor: @viee7227, Core Contributor of Biteye
Recently, the InfoFi concept has been rising at breakneck speed. The leading project Kaito's Leaderboard enabled early participants to reap massive profits, while Cookie.fun—the runner-up—saw its token price surge straight up after launching its Snaps feature.
As KOLs and whales have already begun "gold-rushing" in the InfoFi space, are you still confused: What exactly is InfoFi? It doesn't trade BTC or ETH, but rather intangible assets like "attention," "reputation," or even the "likelihood of an event occurring"—is this even reliable? More importantly, how can retail investors capture a slice of this pie?
This article will deeply dissect the core of InfoFi, providing a reference guide for retail investors aiming to seize the next Alpha goldmine.
1. Deconstructing InfoFi: When "Information" Itself Becomes Tradable Gold
1.1 What Is InfoFi?
In simple terms, the core idea of InfoFi (Information Finance) is to transform traditionally hard-to-quantify, non-price-based information—such as a project’s market attention, Twitter account reputation, the probability of a proposal passing, or even the vibrancy of a narrative—into tradable and priceable financial assets. It can serve both as a novel speculative instrument allowing market participants to bet directly on "information," and as a powerful Alpha discovery engine, helping investors uncover early signals amid complex data noise.
1.2 Why Now? The Rise of InfoFi
The emergence of InfoFi is no accident—it's an inevitable outcome driven by technological advancement and evolving market demand:
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AI Empowerment: Advances in large AI models now make it possible to collect, analyze, and assess sentiment from massive volumes of social media data, news, and on-chain behavior—laying the technical foundation for quantifying and pricing information.
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Persistent Crypto Market Hunger for New Narratives and Alpha: The market constantly seeks new growth vectors and Alpha opportunities. InfoFi opens up fresh imaginative frontiers.
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The Trend of "Attention Precedes Price": In this market cycle, a project’s or narrative’s surge in popularity often precedes price movement—especially evident in meme sectors. InfoFi aims precisely to make these "leading indicators" explicit and tradable.
1.3 Why Should Retail Investors Care About InfoFi?
For ordinary retail investors, InfoFi offers several key advantages:
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Reducing Information Asymmetry: Financial markets are inherently asymmetric in information access. InfoFi brings implicit information gaps into the open. By interpreting these "information assets" earlier, one may gain a competitive edge.
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Alpha Discovery Tool: Even without directly trading on InfoFi platforms, the data they generate—such as trend热度 analysis or market prediction outcomes—can provide valuable insights for token investment decisions and market sentiment assessment.
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Small Capital, Big Opportunities: Compared to capital-intensive DeFi farming, some InfoFi platforms (like prediction markets) allow participation with minimal funds. Many projects even enable "mouth mining" (content creation) for potential rewards.
2. Sector Overview: Key Projects and Participation Methods in the InfoFi Landscape
The InfoFi landscape is rapidly expanding. We’ve selected 11 representative projects with participation methods to help you get started quickly.
2.1 @KaitoAI
Description: Kaito is the pioneer and trailblazer of the InfoFi concept. Kaito Yaps uses AI to quantify attention and supports applications in SocialFi. In the future, Kaito aims to become an interoperable information finance (InfoFi) layer for the internet, connecting creators, users, and brands.
How to Participate: First, register on Kaito Yaps, connect your X account, and bind a wallet. Accumulate Yaps points by publishing original, in-depth content related to projects on the Yapper Leaderboards or Kaito itself, and actively engaging with high-reputation accounts. Typically, top 1,000 Yappers on the Kaito leaderboard receive priority allocation in upcoming token airdrops. Avoid low-quality content and artificial boosting.
Link: https://yaps.kaito.ai/yapper-leaderboards
2.2 @Galxe
Description: Galxe is a well-known crypto task distribution platform. It has recently launched Starboard, a community growth platform. Starboard has already attracted over 20 projects and, leveraging Galxe’s robust mission system, aims to help projects precisely identify quality users through network-wide data capture, on/off-chain dashboards, and AI-powered sentiment analysis—enabling high-quality, sustainable community growth. Users earn exclusive rewards based on real contributions and build verifiable reputation assets.
How to Participate: 1. Post high-quality content on X about projects listed on Starboard to accumulate Aura points. 2. Continue completing traditional tasks on Galxe to earn Galxe loyalty points, which may be weighted alongside Aura points when projects distribute rewards. Starboard’s user interface is relatively simple, focusing more on project-side management.
Link: https://app.galxe.com/starboard/explore
2.3 @cookiedotfun
Description: Cookie.fun is an instant data dashboard launched by the AI-driven Cookie DAO. Initially tracking AI-related tokens, it has now entered the InfoFi space with Cookie Snaps, analyzing crypto projects and KOLs while rewarding quality tweets. The platform provides multi-dimensional metrics including mindshare, market sentiment, and price trends, offering greater openness compared to Kaito.
How to Participate: The key is to publish original content on X related to officially designated projects such as Spark (@sparkdotfi) or CookieDAO (@cookiedotfun) to earn "snaps" points. Always mention official accounts, use relevant trending hashtags, maintain consistent interaction with the community, and keep content flowing. Inviting friends who successfully join also earns bonus points.
Link: https://www.cookie.fun/
Tutorial: https://x.com/biteye_sister/status/1927692104274420081
2.4 @ethos_network
Description: Ethos is a blockchain-based reputation evaluation tool targeting KOLs and projects, often described as Web3’s version of “Yelp.” Its core function is generating credibility scores to combat on-chain fraud. While different from typical InfoFi projects, it shares the same principle—evaluating entities via review, endorsement, and scoring mechanisms. Ethos has also launched Ethos Market, where users speculate on reputations by buying and selling "trust tickets" and "distrust tickets" tied to specific Ethos Profiles, influencing real-time reputation scores.
How to Participate:
1. Improve Credibility Score: Evaluate others (select positive/neutral/negative tags with comments), vote on or reply to evaluations, and provide one-way or two-way endorsements using ETH (endorsers earn XP rewards).
2. Join Ethos Markets: Anyone can bet ETH predicting changes in others’ or projects’ reputations without an invite; with an invite, users can create their own reputation market by spending 0.1 ETH.
Besides credibility scores, Ethos features an XP point system. Most interactive actions earn XP, potentially qualifying users for future airdrops.
Link: https://app.ethos.network/
2.5 @bamdotfun
Description: bam.fun is a decentralized creator monetization platform enabling social media users of any size to earn income based on real influence—not just follower count—by participating in brand marketing campaigns. Users simply select brand campaigns and post content per guidelines; the platform automatically tracks performance and pays rewards based on the Final Impact scoring model (factoring views, follower quality, and genuine engagement). No application is required. bam.fun aims to build a new content economy where anyone can participate and be rewarded fairly for authentic contribution.
How to Participate: Register/login with your X account and bind a wallet to receive payouts. Blue-check accounts can directly choose brand campaigns to participate and earn. Regular accounts mainly earn referral commissions by inviting others. After selecting a campaign, blue-check users get a personal tracking link and must post on X following specific requirements (including links, hashtags, topics). The platform auto-tracks performance. Earnings are calculated via a qCPM model (revenue per thousand qualified views). Rewards (in USDT or project tokens) are automatically sent to the linked wallet after campaign completion—no manual proof submission needed.
Link: https://bam.fun/campaigns
2.6 @noise_xyz
Description: Noise is a protocol for trading "mindshare"—speculating on a project’s trend of attention rather than the token itself. It supports up to 5x leverage and prices trades based on real-time data streams from third-party oracles like Kaito. Noise launched on the MegaETH testnet in March 2025, with a long-term vision of bringing attention trading to mainstream markets.
How to Participate: Upon receiving an invite, users can trade mindshare positions on various crypto projects—betting on trends in market attention and discussion热度. As of now, Noise has not announced any points program or airdrop incentives.
Link: https://app.noise.xyz/pages/discover
2.7 @wallchain_xyz
Description: Wallchain is a Web3 AttentionFi ecosystem designed to measure and reward the real impact of crypto content. It evaluates user influence via X Score and rewards high-quality content and meaningful interactions through Quacks, comprehensively assessing content reach and engagement quality across social platforms.
How to Participate: Link your X account and post valuable crypto content (e.g., market analysis, project tutorials, trend forecasts) on X, adding specific hashtags or mentioning @wallchain_xyz. When your post receives likes or retweets, you earn Quacks points, and your X Score increases accordingly.
Link: https://app.wallchain.xyz/auth
2.8 @MirraTerminal
Description: MirraAI aims to accurately filter high-quality Web3 content by building an open, fair, and efficient AI ecosystem through community-driven data training and validation. It learns dynamically from real-time contributions by Web3 users, ensuring diverse data sources. Contributors of quality content are rewarded with NLP points or tokens.
How to Participate: Connect your personal X account and follow MirraAI’s official and bot accounts. View your personal points (creation, scout, referral) on the Profile page.
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Create Content: After posting quality content, if another "scout" discovers and mentions it via @official Twitter, and the AI approves it, both creator and scout earn points.
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Scout Content: Actively find others’ quality content and submit via mentioning @official Twitter. If approved by AI, both scout and original creator earn points. To prevent spam, each user can submit up to 5 scouting reports per day.
Link: https://mirraai.xyz/
2.9 @GiveRep
Description: GiveRep is a SocialFi protocol built on Sui that converts users’ X social interactions (tweets, likes, retweets) into on-chain reputation assets $REP. Its core Identity feature builds on-chain reputation by tracking X activity, featuring a Trophy Score calculated from tweet views, likes, retweets, and comments. Users earn Reputation Points and rewards by tagging @giverep in tweets or joining loyalty programs for specific projects.
How to Participate: 1. Comment Interaction: Mention @GiveRep in X comments about SUI ecosystem topics (1 point per comment, max 10/day, original post limited to 2 hashtags). 2. Original Posts: Publish high-quality tweets or threads on X, ending with @GiveRep (scored based on engagement). 3. Loyalty Programs: Join listed loyalty programs and post about designated projects (e.g., Ika), tagging their official accounts (no need to tag @GiveRep), scored by view count.
Link: https://giverep.com/
2.10 @xhunt_ai
Description: XHunt is an AI-powered InfoFi platform helping users discover valuable KOLs and projects. Users can view comprehensive and specialized rankings for KOLs and projects, track funding rounds, analyze KOL token mentions and associated price movements, and even explore MBTI personality analyses of KOLs. Users can rate and tag projects and KOLs—similar to a Web3 Yelp. Recently upgraded, XHunt now includes ticker trend analysis and Twitter discussion summaries for popular projects, highlighting both bullish and bearish viewpoints.
How to Participate: Earn points and partner project token rewards by reviewing and rating projects and KOLs.
Link: https://www.xhunt.ai/zh-CN
2.11 @QuoteChain_AI
Description: QuoteChain uses a "content mining" model to reward high-quality creators. After posting on social platforms, AI evaluates content; if deemed high-quality, creators receive its native token $QT as reward—distributed every 10 minutes, akin to a blockchain producing a new block. Backed by renowned market maker Wintermute, QuoteChain has higher entry barriers: users must have a verified blue check, over 50 followers, and an account age of at least 90 days.
How to Participate: Must meet blue-check, >50 followers, and >90-day account age requirements. Creatively reply under posts from QuoteChain’s official X account. If your reply becomes one of the most popular and gets quoted by the official account, you’ll receive $QT tokens. Check your ranking on the leaderboard and view earned $QT amounts in your Dashboard.
Link: https://www.quotechain.ai/
2.12 @DexCheck_io
Description: REP is a content creation incentive platform launched by analytics tool DexCheck, designed to help projects precisely identify and reward their true community supporters. Entry barriers are low, but content is categorized into "meaningful" vs. "promotional." Users must balance both types to achieve higher scores. Projects can submit for exposure, but listing approval depends not only on team review but crucially on staking votes from holders of DexCheck’s governance token $DCK—thus giving $DCK real utility and governance power.
How to Participate: Content must be original and closely tied to the promoted project, explicitly mentioning the project’s token name (e.g., $TOKEN); otherwise, the system won’t recognize it for rewards. Payouts are calculated and distributed weekly or monthly based on leaderboard rankings.
Link: https://reps.dexcheck.ai/
3. Multiple Alpha-Hunting Paths for Retail in InfoFi
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Write-to-Earn: Most projects above fall into this category. If you’re skilled and diligent in content creation, earning via tweeting is a relatively sustainable method. However, note that metrics like reputation can be gamed or manipulated—learn to distinguish whether a KOL’s endorsement reflects genuine conviction or paid promotion.
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Direct Trading: If you’re confident in predicting specific events or spotting market trends, you can directly trade information assets on platforms like Noise or Ethos. Speed and precision are critical.
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Decision Support: Use data from Kaito Search or Ethos Scores as part of your "Crypto Investment Dashboard" to assist in project evaluation and investment decisions.
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Project Investing: Research the InfoFi sector itself and invest mid-to-long term in promising project tokens. Focus on team, technology, community, and tokenomics.
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Engagement & Participation: Stay alert to new InfoFi project developments. Actively engage in testnets, community events, and content contributions to maximize chances of early airdrops—an effective low-cost entry strategy.
4. Retail Investor’s "Pitfalls to Avoid" Guide
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Information Overload: InfoFi tools themselves generate vast data—avoid falling into new "information cocoons" or "echo chambers."
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Focus on Genuine Engagement and Community Quality: Watch out for fake-hype InfoFi projects, especially those manipulating data or fabricating热度. Examine the authenticity of X discussions—are real users interacting, or are there floods of identical bot-like posts? Healthy discourse should include skepticism and deep technical debates.
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Maintain Independent Thinking: Any information from InfoFi tools should only be reference material. Final decisions must stem from your own research and judgment. Make a habit of reading analyses that challenge consensus views—this helps assess risks and opportunities more holistically.
In short, the most direct and authoritative way to understand an InfoFi project is to study its whitepaper and documentation—carefully reviewing its vision for InfoFi, product mechanics, technical architecture, and token economic model.
5. InfoFi’s Industry Impact and Future Trajectory
How will InfoFi reshape the crypto industry? Below are perspectives from various KOLs and institutions.
@CryptoPainter_X believes Kaito, as the InfoFi leader, achieves highly cost-effective viral marketing, creating a new "traffic-capital platform" business model. KOLs become near "workers," while platform token stakers act as "shareholders." This enables sustained profitability and token demand but raises deep concerns about excessive influence concentration and market manipulation.
https://x.com/CryptoPainter_X/status/1924997064590819545
@BroLeonAus argues that while InfoFi projects (like Kaito) aren’t perfect—with Yap Leaderboard controversies and potential score dilution from gaming—they represent one of the most viable SocialFi implementations today. Their impact lies in giving mid-tier creators a pathway to visibility and value realization. Achieving the vision of "social behavior = money" would be a landmark breakthrough for InfoFi.
https://x.com/BroLeonAus/status/1917395528150835255
@starzqeth notes that Kaito turns creators into "algorithm riders." While empowering itself via new metrics like Mindshare, it breeds homogenized content and "professional miner"-type participants who struggle to deliver long-term value to projects. Thus, the industry should learn from its model but root incentives in authentic communities—not just amplified noise.
https://x.com/starzqeth/status/1928315214237421850
@ZKSgu analyzes Kaito’s algorithm rules, noting that despite system uncertainty, it disrupts the existing KOL hierarchy and genuinely offers newcomers—without prior influence—a rare chance to be seen and compete with industry giants. This is its positive side.
https://x.com/ZKSgu/status/1887923371800936924
@DWFVentures sees huge potential in InfoFi. However, they caution against equating market share solely with "mindshare." Moreover, incentive-driven content creation may flood the space with low-quality posts, diluting truly valuable content.
https://x.com/DWFVentures/status/1929463158898671997
@Bruce1_1 argues that while InfoFi appears vibrant, it causes severe information entropy—making content serve algorithms rather than users. Since platform algorithms cannot effectively judge content quality and only reward quantifiable metrics like posting frequency and engagement, they incentivize widespread "black-hat SEO"-style gaming. This drowns out high-quality, in-depth content, lets "troll armies" dominate discourse, and risks turning creators into mere "traffic feedstock" for platform algorithms.
https://x.com/Bruce1_1/status/1927736276125643138
So where is InfoFi headed?
Current InfoFi focuses primarily on market attention and influence trading (Kaito AI, Cookie.fun, Noise.xyz), and on-chain reputation (Ethos Network). Looking ahead, InfoFi could synergize powerfully with other sectors:
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InfoFi + DeFi: For example, Ethos Network’s on-chain reputation score could serve as creditworthiness input for DeFi lending—higher reputation unlocking better loan terms or lower collateral ratios. Additionally, DeFi quantitative strategies could use real-time sentiment indices,热度 trends, and prediction probabilities from InfoFi platforms as key trading signals.
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InfoFi + SocialFi: The value of creators’ Social Tokens could be more fairly and transparently priced via InfoFi platforms measuring their attention, influence, and content quality.
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InfoFi + AI: AI Agents could enter InfoFi markets as participants, conducting information arbitrage and risk hedging.
For retail investors, understanding InfoFi’s essence, mastering its tools, and managing risks are essential steps to becoming smart "information prospectors" and discovering personalized Alpha opportunities.
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