Decentralized social pioneer Mask Network completes strategic acquisition of Orb.club, the largest native social application on the Lens chain
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Decentralized social pioneer Mask Network completes strategic acquisition of Orb.club, the largest native social application on the Lens chain
This acquisition marks a crucial step for MaskDAO, Mask Network's social ecosystem matrix, in building a user-owned internet ecosystem, reshaping the value flow of creator economy by integrating the most dynamic social layer of the Web3 era.
Navigating Web3 tides with focused insights
As the largest mobile social app on Lens Protocol by user count, Orb.club is known for innovative features such as viral meme airdrops, collectible posts, and native tipping mechanisms. By early 2025, it had surpassed 50,000 monthly active users, firmly securing its position at the top of Web3-native social applications. After joining the MaskDAO ecosystem matrix, Orb will form synergies with core components such as Next.ID (decentralized identity), Web3.bio (on-chain profile search), and Firefly.social (Web3 all-in-one app), collectively building a "Web3 version of Tencent" social landscape.
"Orb brings soul back to social media!" said Suji Yan, founder of Mask Network and core member of MaskDAO. "From creator monetization to on-chain interest communities, Orb redefines the joy of social interaction in the Web3 era. As an early investor in the Lens ecosystem, we look forward to empowering Orb through MaskDAO's infrastructure to achieve exponential growth," he said.
Returning to the Fun-Filled Essence of Internet Experience
Since launching in 2024, Orb has successfully awakened users' collective memories of 1990s internet culture through unique features like personalized meme airdrops and collectible posts. Thousands of creators have built a distinctive on-chain content economy—where users enjoy the freedom of expression while achieving instant monetization via blockchain mechanisms. The platform’s original “Orb Tribes” further upgrades communities into tokenized autonomous organizations equipped with treasuries, native tokens, and progressive governance models, providing true digital ownership for artists, collectors, and subculture communities.
"Our users care more about connecting with like-minded people than chasing traffic, and value participatory rewards over simple token trading," emphasized Kimmo Sirén, co-founder of Orb and product lead at MaskDAO. "After completing the migration to the Lens chain, we’ll focus on delivering real-time mobile experiences and co-created creator tribes. With the underlying infrastructure provided by MaskDAO, we can build the internet we envision—one where culture, connection, and value growth all happen on-chain."
Ecosystem Synergy Shaping the Future of Web3 Social
Launched in 2019, Mask Network introduced a browser extension that connects Web2 platforms with Web3 functionalities. Today, the protocol has evolved into a full-fledged ecosystem encompassing identity infrastructure, content protocols, and social applications. Through its venture arm Bonfire Union, Mask continues investing in decentralized social networks and infrastructure. Its Firefly social app has earned public praise from Vitalik Buterin for its exceptional user experience. The MaskDAO governance framework, launched in early 2025, drives ongoing expansion of the social ecosystem through four core projects and the nonprofit Mask Academy.
With Orb's integration, the MaskDAO ecosystem achieves full closure: Next.ID establishes the digital identity layer, Web3.bio provides on-chain profile indexing, Firefly.social integrates leading dApps like Fileverse and Snapshot, while Orb.club serves as the cultural epicenter on-chain. Supported by the newly launched Lens chain from the Avara team, Orb’s mobile app will become the primary gateway for discovering on-chain trends.
About Mask Network / MaskDAO
As a leader in decentralized social ecosystems, Mask Network bridges Web2 and Web3 by enabling users to directly access decentralized applications, encrypted communication, and payment tools within traditional social platforms. Governed by MaskDAO, its ecosystem includes applications such as Next.ID, Web3.bio, Firefly.social, and new addition Orb.club. Through its venture arm Bonfire Union, Mask continuously invests in decentralized social networks and infrastructure, aiming to make Web3 technology accessible to users worldwide. Learn more: mask.io
About Orb.club
Orb is the number one mobile social app in the Lens ecosystem, focused on creative expression and community co-creation. The platform integrates signature features including native tipping, viral memes, monetizable creator posts, and on-chain interest communities (Orb Clubs), redefining the possibilities of social media. Visit the website: https://orb.club
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