BUILDon's 40x Surge: Behind Trump and CZ's $2 Billion Coin-Speculation "Open Game"
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BUILDon's 40x Surge: Behind Trump and CZ's $2 Billion Coin-Speculation "Open Game"
The day after the GENIUS Act passed, Trump's USD1 immediately started making big moves.
Navigating Web3 tides with focused insightsAuthor:BUBBLE, BlockBeats
Today, World Liberty Financial (WLFI), a DeFi project involving the Trump family, officially posted on X openly supporting $B ("BUILDon"), the meme coin mascot representing BSC's culture-building initiative, and disclosed it had purchased approximately $25,000 worth of $B. The announcement triggered immediate market excitement, sending the token's market cap soaring from $40 million to $140 million within 20 minutes, currently valued at $180 million.
This marks not only the first time WLFI has publicly backed a "MemeCoin," but also reveals a clear strategic chain—from WLFI, USD1, Fourmeme, Binance Alpha, to BNB Chain’s stable asset strategy—where memes are increasingly being used to promote narratives around stablecoins, rapidly taking shape.
Buildon: Endorsed by Binance Alpha and WLFI Within a Week
In fact, $B is not a new token; it was originally launched on BNB Chain in April this year via the meme launchpad platform Fourmeme.
As early as early April, clues about $B were already hidden in images shared in Fourmeme's tweets, with the caption reading: "Through the forest of memes, the final clue awaits."
Initially paired with BNB, its market cap fluctuated between $2.5 million and $5 million. Despite a substantial valuation, limited trading activity meant it didn't attract widespread attention initially.
Buildon reached a turning point in mid-May. On May 15, the BUILDon team officially announced adding $USD1 as a core trading pair—a structural transformation and the first step linking $B to the WLFI ecosystem.
From that moment, $B’s narrative shifted from being BNBCHAIN’s mascot to becoming a key token pegged to USD1, beginning to absorb USD1 liquidity and laying the groundwork for future collaboration.
On May 17, just two days after adding the USD1 trading pair, BUILDon announced a joint USD1 trading competition with the Fourmeme platform, offering a prize pool of up to $200,000 funded entirely by the BUILDon team.
BUILDon stated in the event details that the campaign aimed to “become the first on-chain project to fully support and integrate the USD1 stablecoin, actively responding to BNB Chain’s mission of promoting USD1.”
Data confirms this: during the following days of the event, $B accounted for over 50% of all-chain $USD1 trading volume, effectively becoming the primary USD1 liquidity pool.
Four days later, BUILDon was listed on Binance Alpha alongside $MERL and $TGT. However, when Binance officially announced the listing, the link provided directly led to the $B trading page. Despite this preferential placement, market reaction remained muted, drawing far less attention than tokens like MERL, with price increases capped at around 50%.
This morning, WLFI officially declared support for the meme project $B via social media and confirmed token purchases through on-chain addresses. Following the announcement, $B’s market price surged rapidly, with its market cap climbing from approximately $40 million to nearly $150 million in a short period. Trading volume significantly increased, making $B one of the most watched meme projects on BNB Chain today.
The USD1 stablecoin, jointly developed by WLFI and Binance, now has a total circulating supply exceeding 2.13 billion across the network, with over 90% deployed on BNB Chain. Among all its non-stablecoin trading pairs, $B consistently dominates trading volume, reaching over 90% share during certain periods.
USD1 Under Regulatory Scrutiny: Trump and CZ’s $2 Billion "Open Game"
On May 22, according to crypto journalist Eleanor Terrett, the stablecoin GENIUS Act passed the debate motion with 69 votes in favor and 31 against, entering the amendment phase. This bill could become the first federal-level regulatory framework for stablecoins in the U.S., widely seen as potentially reshaping the entire stablecoin landscape.
Prior to this, the GENIUS Act faced fierce Democratic opposition during its initial Senate vote.
On May 9, the U.S. Senate rejected the bill, with Democrats collectively opposing the procedural motion to advance it. Democrats demanded explicit provisions prohibiting executive officials—including President Trump and his family members—from holding or trading cryptocurrencies, along with strengthened anti-corruption measures.
Just two days earlier, Democratic Senator Elizabeth Warren stated, “Trump has already used his stablecoin to complete a $2 billion deal with a questionable fund in the UAE. The Senate will vote on the GENIUS Act, a crypto bill that would make presidential fraud easier. No senator should vote for it unless we fix this problem.”
Democratic concerns over Trump’s potential conflicts originated from a Wall Street Journal report.
On March 13, 2025, the Wall Street Journal reported that the Trump family was negotiating to acquire a significant stake in Binance.US, a claim strongly denied by CZ. Subsequently, Bloomberg published an article stating they were highly confident in their sources—citing four anonymous insiders—who revealed that the two parties were preparing to launch a stablecoin, which is now known as USD1.
Despite strong denials from both sides, ongoing interactions between USD1 and Binance continue to suggest a close relationship.
On May 1, CoinDesk reported that Eric Trump, the younger son of U.S. President Donald Trump, stated that World Liberty Financial’s dollar-pegged stablecoin (USD1) had been officially selected as the designated stablecoin to facilitate MGX’s $2 billion investment into Binance.
In March this year, Abu Dhabi-based investment firm MGX announced a $2 billion investment to purchase shares in Binance. This marked MGX’s first move into cryptocurrency and blockchain, acquiring a minority stake in Binance, though the specific investment channel remained unclear at the time.
By late April, WLFI and CZ’s official social media accounts shared photos of WLFI’s three co-founders meeting with CZ in Abu Dhabi, discussing topics including expanding global adoption, setting new standards, and elevating cryptocurrency to new levels.
Interestingly, one month earlier on March 21, Trump’s “crypto czar” David Sacks met with Tahnoun bin Zayed Al Nahyan, Chairman of MGX’s board and UAE National Security Advisor, to discuss AI’s transformative impact across sectors, the growing role of digital currencies in reshaping financial systems, and investment opportunities arising from their convergence.
While no further verified information has emerged, frequent interactions between WLFI and Binance have fueled considerable speculation within the crypto community. Some KOLs recently claimed Binance would soon launch a new offering allowing BNB to subscribe to USD1-backed WLFI tokens—an unverified rumor.
Looking back, the interplay among WLFI, USD1, and Binance is no coincidence. The Trump family’s interest in crypto exchanges led by Binance has persisted for some time. Upon closer inspection, a crypto exchange remains the only missing piece in the Trump family’s crypto empire. Perhaps, $B is merely the beginning of this $2 billion "open game."
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