STARTUP surged 40x in half an hour, how did him become the emotional leader of Believe?
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STARTUP surged 40x in half an hour, how did him become the emotional leader of Believe?
Both a KOL and savvy in market strategies, he is playing a game where attention is currency.
Navigating Web3 tides with focused insightsAuthor:Zhouzhou
On May 15, on-chain data showed that a crypto KOL, him (@himgajria), caused a meme coin to surge 40x within an hour through pump calls. After Bitcoin reclaimed $100,000, is spring returning to the Solana chain?
Early in the morning, him bought $10,000 worth of tokens at the lowest point of the meme coin STARTUP, acquiring nearly 25 million coins. He then continued buying while repeatedly promoting it on X. Within half an hour, STARTUP took off, its price soaring from 0.0004 to 0.016, a short-term gain of over 40x. Its market cap surged from $450,000 to $20 million, and his position grew to $430,000.
Indeed, the early bird isn't the only one—it's also the ruthless ones who make money through pump calls.
An Emotion Accelerator in Startup Clothing
STARTUP positions itself around the concept of "startups," but without products or delivery plans—market cap itself becomes the business model, summed up in one slogan: "The product is the market cap." It’s full of sarcasm, precisely targeting the narrative of traditional VCs with inflated valuations and no real operations.
The project launched via Launchcoin, carrying inherent insider DNA. From the start, the team declared there was no execution risk, no roadmap—price movement would be driven entirely by community sentiment.
STARTUP frequently promotes "real-time buybacks and burns" on X—whether you believe it or not, the market does. The narrative brands itself as the "Y Combinator of blockchain," where every buyer is an angel investor and TAM (total addressable market) is infinite—sounding exactly like a Web2 startup pitch deck.
It’s transparently played and cleanly hyped—a pure emotion accelerator dressed as a startup, similar in spirit to yesterday’s sharply rising goonc.
In STARTUP’s official narrative, the team is listed as "NA" (nonexistent). Initial circulating supply and total supply were never disclosed. Even the founder’s Twitter account lacks official verification—details were pieced together by netizens. The entire project exudes a wild, grassroots legend vibe.
I'm Not Telling Stories—I'm Creating Narratives
Surging from a $450,000 market cap to over $20 million—a more than 40x increase—the driving force behind this was KOL and pump-call king him. Responding to accusations of shilling on social media, he said: "I’m considering adding four memes to this meme meta, because clearly that’s where attention is concentrated—‘no execution risk.’"
"Unicorn, Gooncoin, Theranos, and Startup—I just picked the oldest one plus my favorite story—'product is market cap' (this phrase is the bio of the official STARTUP X account)."
"Given my scale, I could monopolize the supply of any of these if I wanted to—but I don’t, because distribution matters. My decisions aren’t biased. I’m not an authority—choose what you want—let the market decide."
His move can be summarized as: precise timing +舆论 ignition + responsive controversy management.
He didn’t just buy at the perfect low—he amplified attention continuously through social media. In response to accusations of shilling, he cleverly reframed the discussion, emphasizing his focus on "where attention converges," citing STARTUP’s slogan "product is market cap" to retroactively justify its value logic. At the same time, he distanced himself from manipulation claims, stating he has the power to monopolize supply but chooses not to, attempting to portray himself as a "decentralized value discoverer."
Meanwhile, other accounts such as @0xZone_, 0xsun, and meme god gake followed suit, rapidly boosting community热度 and amplifying the narrative atmosphere.
Combined with STARTUP’s inherently low market cap and shallow liquidity, influencers like him effectively wield near-controlling influence. With the Solana ecosystem’s meme coin trading warming up again and the broader market steeped in speculation, STARTUP rose accordingly, becoming the day’s strongest sentiment play.
A post-surge pullback arrived as expected, but STARTUP had already secured its spot on the meme trending charts, becoming a significant marker in Solana’s sentiment cycle.
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