Sweet × SCOR: A New RWA Paradigm Bridging Sports and Web3, 44% Airdrop Incentive + Event Benefits Igniting the TON Ecosystem
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Sweet × SCOR: A New RWA Paradigm Bridging Sports and Web3, 44% Airdrop Incentive + Event Benefits Igniting the TON Ecosystem
Sweet is building a closed-loop ecosystem of "on-chain gaming interaction - off-chain physical consumption," redefining the value ownership for sports fans.
Navigating Web3 tides with focused insightsWhile most TON ecosystem projects struggle with traffic competition, Sweet, a Web3 platform with seven years of experience in sports fan economies, has injected a shot of adrenaline into the cryptocurrency market with its native token $SCOR, offering real-world benefits such as F1 race ticket airdrops and limited NBA merchandise redemptions.
Leveraging official licensing rights from top-tier sports leagues including NHL, MLS, F1, and NBA, Sweet is building a closed-loop ecosystem connecting "on-chain gaming interactions" with "off-chain physical consumption," redefining value ownership for sports fans.
1. Resource Moat: A Pioneer in Web3 Transformation of Premium Sports IPs
As one of the few crypto platforms officially partnered with NHL (National Hockey League), MLS (Major League Soccer), F1 (Formula 1), and multiple NBA teams, Sweet has accumulated over eight years of experience in digital collectibles operations since 2017. Its core advantages include:
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Authentic Licensing: Deep integration with sports leagues to offer exclusive redemption rights such as event tickets, VIP experiences, and limited-edition merchandise;
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Global Expansion: Recently launched a Chinese version of the basketball game Basketball Quest, targeting growth in the Asian market;
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Institutional Backing: Backed by investors including Animoca Brands and FBG Capital, validating the feasibility of its business model.
2. $SCOR Token: The “Sports Economy Passport” Bridging Virtual and Real Worlds
$SCOR is more than just an in-game currency—it enables a two-way channel between on-chain incentives and off-chain spending:
Diverse Use Cases
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Redeem real-world benefits such as F1 race tickets and co-branded NBA merchandise;
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Purchase official NHL/MLS digital collectibles and participate in on-chain auctions;
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Unlock exclusive VIP perks from sports leagues (e.g., player meet-and-greets, backstage stadium access);
Community-Focused Token Distribution
44% of tokens are allocated to airdrops and ecosystem incentives. Users can earn Gems through Telegram mini-games, which can be exchanged 1:1 for $SCOR after TGE—designed with zero gas fees and no wallet requirement, significantly lowering entry barriers.
3. Gamified Entry Points: Retro Pixel Art Meets Hardcore Sports Themes
Unlike mindless clicker games like Notcoin, Sweet offers three themed mini-games that blend light gameplay mechanics with the essence of sports competition:
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Glove Hero (Hockey): Control a goalie’s glove to block high-speed pucks;
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Ice Snake (Soccer): Strategically snake through defensive lines;
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Basketball Quest (Basketball): A localized quest-based game featuring dunk technique scoring mechanics.
User feedback indicates that 20% of top-scoring players are genuine sports fans. With a daily retention rate of 65%, the data confirms strong user engagement driven by genuine interest.
4. Ecosystem Outlook: Five Evolutionary Paths from Fan Economy to Sports Metaverse
Sweet and $SCOR aim far beyond simple ticket redemption. Their underlying architecture is quietly forming a "sports digital ecosystem operating system." Combining Web3 technological advances with trends in the sports industry, we identify five potential development paths:
1. Sports NFTs as Financial Assets: From Collectibles to Investment Instruments
Leveraging licensed content from leagues like NHL and NBA, Sweet could develop differentiated assets such as highlight moment NFTs (similar to NBA Top Shot) and dynamic player digital cards, introducing fractionalized auctions and royalty-sharing mechanisms. When an NFT of LeBron James’ game-winning shot automatically pays royalties to the player via smart contracts upon resale, a new era of sports IP monetization begins.
2. DAO Governance Empowering Fan Voice
Using $SCOR tokens to democratize decision-making: holders vote on team co-branded designs or friendly match locations (similar to Socios fan token models). A bolder vision involves creating club acquisition DAOs, enabling token holders to collectively crowdfund and manage lower-division teams on-chain—a concept already tested with Portuguese third-tier club S.C. Braga.
3. Hybrid Physical-Digital "Sports Metaverse" Experiences
Capitalizing on TON's high-concurrency capabilities, Sweet could build 3D virtual stadiums where users purchase virtual seats with $SCOR, interact with player avatars, or unlock AR viewing effects based on on-chain achievements. Following trends in digital fashion, partnerships with sportswear brands could launch virtual sneakers/team jerseys as NFTs wearable across platforms (e.g., Decentraland fields), becoming identity markers for younger fans.
4. Data-Driven GameFi Evolution
The current pixel games could evolve into on-chain sports management simulations:
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Players use $SCOR to buy "virtual teams" and enter player transfer markets
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Real-time sports data fed via oracles (e.g., F1 qualifying results affecting in-game car performance)
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Introduce "Play-to-Own": top players earn trial opportunities at real youth academies
This hybrid model could spawn the first GameFi protocol with a trillion-dollar market cap.
5. Sports Financial Infrastructure
Build a decentralized ticket exchange on SCOR, using blockchain for transparent revenue sharing in secondary markets (inspired by Premier League blockchain ticket trials); launch prediction derivatives allowing users to hedge risks like player injuries; even issue sports REIT tokens, securitizing stadium revenues—aligning closely with Goldman Sachs’ 2025 "tokenization roadmap for sports assets."
5. Challenges and Countermeasures: Sweet's Battle for Ecosystem Positioning
Despite promising prospects, Sweet faces three major challenges:
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Licensing Negotiations: North America’s four major sports leagues remain cautious about Web3; compliant revenue-sharing models must be designed to win over traditional stakeholders
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Token Utility Balance: Avoid reducing $SCOR to mere payment tool status by continuously expanding essential use cases such as access to sports analytics APIs or training camps
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Cross-Chain Interoperability: Current reliance on TON may limit user reach; future asset bridges with high-performance chains like Solana and Sui will be necessary
Conclusion:
When Animoca Brands founder Yat Siu predicted that "sports would become Web3’s biggest breakout scenario," Sweet had already made its early move. From F1 ticket airdrops to metaverse stadiums, this seven-year project is attempting to rewrite the foundational rules of the sports industry with blockchain. In a traditional sports market generating over $500 billion annually, capturing just 1% of demand shifting onto the blockchain would be enough to birth a new unicorn.
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