Using Kaito to explore projects recently trending in the Chinese community
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Using Kaito to explore projects recently trending in the Chinese community
With Kaito's newly launched filtering feature on the pre-TGE dashboard, you can now filter mindshare from Chinese-language posts separately.
Navigating Web3 tides with focused insightsAuthor: Sandra
Translation: TechFlow
Regional mindshare refers to the percentage of total attention a project captures within a specific language or region.
With @KaitoAI's newly launched filter feature on its pre-TGE dashboard, you can now isolate and analyze mindshare from Chinese (CN) posts—support for additional regions is coming soon. This marks a significant advancement in crypto marketing strategy.
https://yaps.kaito.ai/pre-tge
This functionality enables you to identify projects with strong global appeal but underperformance in the Chinese market (and vice versa). It works by tracking how much attention a project receives within filtered regional content, giving clear insight into which narratives resonate where.
Why does this matter?
Because crypto Twitter (CT) isn't just English. The Chinese community—and others—drive substantial content creation on CT, yet most projects remain overly focused on English, completely overlooking this.
Most projects are heavily skewed toward English-speaking audiences, but to achieve real growth, they need to localize in other regions to attract more users, recruit local active participants, and build bridges between East and West. Few projects do this well—but when done right, it represents a massive opportunity.
Observations (Mindshare over the past 7 days)
Projects underperforming in the Chinese community
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Sophon @sophon
Global: 6.10% | Chinese: 1.17%
→ Ranked top three globally, but barely made the top 50 in Chinese markets.
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Abstract @AbstractChain
Global: 5.63% | Chinese: 1.56%
→ Rapidly growing in English communities, but underrepresented in Chinese markets.
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Farcaster @farcaster_xyz
Global: 3.88% | Chinese: 1.09%
→ A messaging app designed primarily for English speakers; could attract Chinese users through expanded Chinese-language content.
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Somnia @Somnia_Network
Global: 3.40% | Chinese: 0.39%
→ Growing fast in the West, but nearly invisible in Chinese markets.
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Polymarket @Polymarket
Global: 1.96% | Chinese: 1.01%
→ Prediction markets remain niche in Chinese communities, but opportunities exist via localized versions or narratives.
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Union @union_build
Global: 2.31% | Chinese: 0.78%
→ Still predominantly English-focused, but this can be shifted through targeted engagement with Chinese power users or integrations.
Projects receiving strong focus in the Chinese community
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Succinct @SuccinctLabs
Global: 1.73% | Chinese: 5.06%
→ Broke out first in Eastern markets; now has significant potential to expand global reach.
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0g @0G_labs
Global: 0.97% | Chinese: 4.18%
→ Has a strong foundation within the Chinese community.
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Sidekick @Sidekick_Labs
Global: <1% | Chinese: 2.71%
→ Not even in the global top 100, but has built a cult following in Chinese markets—major signal for early developers.
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Nubit @nubit_org
Global: 0.05% | Chinese: 2.33%
→ Minimal mindshare/adoption in English markets, but genuine traction in the East—likely due to targeted grassroots community efforts.
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Sign @ethsign
Global: 0.05% | Chinese: 1.24%
→ Engagement in Chinese markets exceeds global levels; presents an opportunity to capture both Chinese and global audiences simultaneously.
How can projects improve regional mindshare?
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Target regional power users with tailored campaigns
Use @KaitoAI to:
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Identify top Chinese quoting accounts, reply thread contributors, and users interacting with your project (or those over-indexed in Chinese communities)
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Discover emerging influencers/KOLs driving conversations and narratives in Chinese communities (combine with our smart follow tool to see who they follow/engage with)
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Redirect incentives toward high-signal regional power users—via Kaito Earn (coming soon) or by hosting events in our rewards center targeting under-indexed communities
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Run custom analytics to get full lists of these regional power users, tailored to specific keywords/themes
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Build regional loops and host offline events
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Create region-specific community spaces (Telegram, WeChat, Discord groups, etc.); @monad_xyz excels at localized community gatherings
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Recruit community managers and moderators from local communities
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Host offline events to build influence and trust
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Learn from projects that maintain balance across regional communities—including both English and Chinese
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Analyze projects that have successfully built presence in both Chinese and English communities over time, and study their strategies
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Some projects gained traction through numerous offline events and localized communities, while others focused on regional contributors and Chinese-centered community summits
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@sandraaleow
