TON remains a hot spot; detailed analysis of Blum, the Telegram mini-program exchange backed by Binance Labs (with participation guide)
TechFlow Selected TechFlow Selected
TON remains a hot spot; detailed analysis of Blum, the Telegram mini-program exchange backed by Binance Labs (with participation guide)
Blum allows you to trade various types of currencies directly through Telegram in a one-stop manner.
Navigating Web3 tides with focused insightsAuthor: TechFlow
Despite the recent arrest风波 surrounding Telegram's founder, projects within the TON ecosystem remain one of the few notable highlights in the current market.
Earlier, Binance Labs invested in Pluto Studio, the launch platform for Catizen, followed by Binance listing DOGS. Yesterday, Binance Labs announced investments into five projects from Batch 7 of its MVB (Most Valuable Builder) incubation program on BNB Chain.
Among them is Blum—a Mini App in the TON ecosystem founded by a former Binance executive.
As a leading centralized exchange (CEX), Binance’s venture arm often signals market trends and promising narratives. After click-to-earn games and low-utility memecoins, what new mechanics do Telegram-based apps like Blum offer that are worth watching?
A One-Stop Cryptocurrency Trading Platform on Telegram for Beginners
Public information shows that Blum is a hybrid exchange offering access to universal tokens through a gamified experience within a Telegram mini-app. It enables users to access both CEX and DEX tokens on a single platform across more than 30 blockchains, including Ethereum, Solana, Binance Smart Chain, and TON.
The app also includes additional features such as AI navigation, P2P trading, and derivatives trading.
In short, Blum allows users to trade various cryptocurrencies seamlessly—all directly within Telegram.
For experienced crypto users, this functionality can already be achieved using different Web3 wallets or CEX apps. From this perspective, Blum appears redundant and uninnovative.
However, for newcomers outside the crypto space, the situation is very different.
Gleb Kostarev, Blum’s founder and former head of Binance’s Eastern Europe and CIS regions, clearly understands user behavior and needs.
In an interview with Cointelegraph during Korea Blockchain Week, he revealed that half of Blum’s 50 million registered users are new to cryptocurrency:
“According to our data and community surveys, 50% of users said they had never interacted with Web3 before.”
When a new meme token emerges, buying it on a DEX—especially if it's not listed on a CEX—requires navigating complex interfaces and avoiding countless scams. Blum even described this process as "going through nine layers of hell" in its blog.
For a complete beginner, purchasing a token may involve going through dozens of complicated steps—making the process feel nearly impossible.
Blum aims to lower the barrier to entry for non-crypto natives. This aligns perfectly with the mass adoption narrative, sits close to real transaction demand, and drives user growth—making Binance Labs’ interest entirely justified.
Specifically, Blum’s approach includes:
-
Hybrid model: Combines off-chain order books with on-chain settlement, offering self-custody or MPC wallet options.
-
Universal token access: Automatically lists tokens with sufficient liquidity across exchanges and protocols.
-
Trading via Telegram: Mobile-first trading experience integrated with gamification.
-
Simple derivatives: User-friendly perpetual futures and options, including NFT and pre-market token futures.
-
P2P fiat trading: Focuses on local currencies and merchant integrations to facilitate fiat onboarding.
It essentially covers the entire trading journey—from start to finish—all within a single Telegram Mini App. Leveraging Telegram’s massive user base and built-in TON wallet, the user experience is theoretically smoother.
That said, Blum’s trading feature is currently in a “for reference only” phase. The trading section within the Telegram mini-app has not yet launched and currently only displays the balance of the connected TON wallet.
Earning Points Before Launching Products
While the trading function remains under development, Blum hasn’t been idle.
Similar to viral mini-games like Notcoin, Hamster Combat, and Catizen, Blum is currently attracting users through simple point-earning mechanics and educational campaigns to boost user acquisition and engagement.
According to Blum’s official Twitter, the number of users participating in its points-earning program has surpassed 60 million.
After finding the Blum app on Telegram (click here to access), the system automatically tracks your login streak. Points begin accumulating immediately upon logging in, showing you’re “Farming.”
Users familiar with such models know the free points are just the baseline. To earn more, you must complete active tasks.
The app periodically grants access to the Drop Game. The gameplay is simple: tap the "Home" tab in the mini-app, then click the Play button shown in the image above. During the game, catch as many falling green stars as possible within the time limit—the more you catch, the higher your score.
Additionally, you can increase your points via tasks in the Earn menu—such as watching tutorial videos or following social media accounts. You can also invite friends (use this referral link) to boost points for both parties and gain extra chances to play the Drop Game.
From personal testing, some tasks—like watching tutorial videos—don’t require full completion. You can open the video, immediately exit, and input a specific answer in the verification box to get points. Some tasks even grant points instantly upon re-entry without verification.
For newer tasks, the required answers are shown below—simply enter them to claim points.
Moreover, automated farming bots for Blum have already emerged, with detailed tutorials available on X.
Interested users can refer to this post (https://x.com/redkendl/status/1832034569060827268) for instructions. However, caution is advised—avoid installing unknown software, and it's unclear whether Blum will crack down on such scripts. Proceed at your own risk and always DYOR.
Overall, the points-mining model isn't particularly novel. But unlike Hamster Combat, which demands constant tapping, Blum only requires periodic participation in mini-games to earn rewards.
This mechanic was actually introduced back in June. At the time, however, the TON ecosystem was flooded with similar competitors, and the broader market hadn’t yet recognized its potential—leading to less visibility compared to hits like Notcoin and Catizen.
Recent investment from Binance Labs, along with rising momentum in other TON-based tokens, has significantly boosted expectations for Blum. Simply earning points falls into the “zero-cost farming” category—low barrier, but potentially limited individual gains. Still, holding out hope for future rewards could prove worthwhile.
Beyond the click-to-earn model, Blum is clearly using points as a hook—the real value lies ahead in its trading functionality. If Blum successfully channels a large volume of new users into token purchases, a portion of that traffic will inevitably flow to major CEXs and DEXs. For exchanges, such user acquisition is highly attractive. Given its strong ties to trading activity, Blum’s official product launch could unlock further opportunities worth watching.
Those eager to try the trading features can currently only sign up via Blum’s official website by submitting their email to join the waitlist for future updates.
In summary, amid a lack of market excitement, TON-based mini-games are likely to stay in the spotlight for a while longer.
And how much you benefit often depends more on your choices than your efforts.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
深潮TechFlow
