UXLINK Leverages Telegram Traffic to Rise Alongside Notcoin, Sparking a Surge of Web2 Users into Web3
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UXLINK Leverages Telegram Traffic to Rise Alongside Notcoin, Sparking a Surge of Web2 Users into Web3
UXLINK will not only set a new benchmark in the SocialFi space but also drive the development and transformation of the entire industry.
Navigating Web3 tides with focused insightsAuthor: Zoey, MT Capital
Introduction:
In today's social networking wave, Telegram group interactions have become an integral part of daily life. Notcoin and UXLINK are outstanding products that leverage Telegram to achieve rapid user growth. Since its launch on January 1, 2024, Notcoin has quickly accumulated over 30 million users and 6 million Telegram group members through lightweight Tap-to-Earn mining and viral distribution. In contrast, UXLINK, based on close-knit social connections and user-driven referrals via Link-to-Earn, has attracted a large number of participants and currently boasts 4.6 million on-chain points holders and 1.6 million NFT holders.
Since launch, UXLINK now has 8.2 million registered users, built nearly 100,000 Web3 groups, and reached over 8 million users through these groups—a number that continues to grow. Throughout May, UXLINK consistently ranked first on DappRadar’s social DApp daily, weekly, and monthly charts, while maintaining a top-three position in the overall rankings.
Zoey from MT Capital stated: "What we find most promising about UXLINK is its dual commercial positioning—offering rich functionality and applications for end-users (C-end), while also providing strong services and support for developers (B-end). Traditional SocialFi platforms largely rely on scale effects from C-end users, whereas UXLINK achieves broader coverage and more stable revenue through this dual-market approach. Growth in C-end users strengthens the entire ecosystem, while B-end partnerships enable monetization of traffic value, reinvesting back into community growth and enhancing user stickiness—making UXLINK both a user platform and developer infrastructure."
From MT Capital’s strategic perspective, we believe the key to the Mass Adoption track lies in breaking free from single-market limitations and forming multidimensional, multi-layered user and revenue structures. UXLINK is not just a social platform—it's a core node within an ecosystem. By integrating social interaction, trading, development, and other functionalities into one platform, UXLINK effectively attracts and retains users while offering developers a stable and scalable environment. This diversified strategy not only enhances the platform’s risk resilience but also lays a solid foundation for future expansion and innovation.
Moving forward, UXLINK will continue building its Social-Dex and expanding functional applications to generate greater positive value. Currently, UXLINK’s monthly revenue already covers project expenses, creating a virtuous cycle and flywheel effect. The intrinsic value of the UXLINK token will be further realized. We believe that through continuous innovation and strategic planning, UXLINK will set new benchmarks in the SocialFi space and drive industry-wide development and transformation.
This research report will explore UXLINK’s current development and future outlook from the perspectives of mass adoption pathways, product and business model sustainability, user data, and user profiling.
1. Pathway to Mass Adoption
To date, no project in this bull market has yet achieved true “Mass Adoption.” How to break through into mainstream awareness remains one of the most discussed topics in Web3.
Currently, UXLINK’s path to mass adoption is as follows:
(1) Leveraging Existing Platform Traffic
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Utilizing Telegram’s massive traffic pool: UXLINK leverages Telegram’s vast user base to acquire early adopters at low cost and rapidly replicate real-world social relationships on-chain.
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User acquisition and conversion: Through incentive mechanisms, Telegram users are converted into on-chain users.
(2) Link-to-Earn
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Users earn UXUY points by sharing invitation links to join UXLINK’s Telegram communities. This mechanism leverages personal social networks to rapidly expand the user base.
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During the AIRDROP2049 campaign launched in April–May, UXLINK attracted over 1 million users from 190 countries and regions, with participation from more than 50 partners. Notably, over 60% of users joined through social invitations, highlighting UXLINK’s broad appeal and viral potential.
(3) Onboarding External Developers
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Developer incentive mechanisms: Charging protocol, data, and DApp usage fees in $UXLINK tokens incentivizes developers to build high-quality applications and enrich the ecosystem.
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Opening up social relationship data at the DApp layer and providing access to developers via protocol-level APIs.
(4) Ecosystem Collaboration and Expansion
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Broad ecosystem partnerships: Collaborating with projects in DeFi, AI, GameFi, and other sectors to distribute UXLINK points and NFTs, thereby increasing influence.
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Launch of the “UXLINK Social Ecosystem Alliance” to further expand the developer community and third-party collaborations, driving revenue and profit growth.
(5) User Incentives and Retention
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Tiered operations and long-term incentives: Implementing tiered management through issuing different levels of community NFTs, allocating 65% of incentives to the community to ensure sustained motivation for active users.
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Continuous “mining” opportunities: Building a robust Web3 social network among users, allowing them to continuously earn $UXLINK through community contributions—where contribution equals “mining”—maintaining user engagement and stickiness.
(6) Diversified Token Use Cases and Rational Allocation
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$UXLINK has clear utility in protocol usage, transaction commissions, airdrops, and investment opportunities, forming a healthy deflationary model.
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Community allocation and incentives: The majority of $UXLINK tokens are allocated to community users and developers, promoting ongoing ecosystem development and user participation.
(7) Data-Driven Optimization
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Data-driven decision-making: Analyzing on-chain data to optimize user experience and incentive mechanisms, ensuring platform development aligns with user needs and market trends.
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Continuous improvement and innovation: Leveraging on-chain insights to iteratively improve existing features and launch new ones, maintaining competitiveness and innovation capacity.
Similarly rooted in Telegram, Notcoin utilized lightweight Tap-to-Earn mining and viral mechanics to seamlessly onboard many new users into Web3 via the Telegram gateway. Since launching on January 1, 2024, Notcoin quickly became one of the most popular channels on Telegram, attracting over 30 million participants and amassing more than 6 million Telegram group members—truly a darling of internet traffic.
According to Dune Analytics, even without a token generation event (TGE), UXLINK currently has around 4.6 million on-chain points holders and over 1.6 million NFT holders—a number still growing rapidly. Compared to Notcoin, although UXLINK currently lags slightly in Web2 traffic metrics, its user conversion rate significantly outperforms Notcoin. Notcoin currently has 1.77 million on-chain holders (with 220,000 pre-TGE holders). In terms of on-chain holder count, UXLINK far surpasses Notcoin, with higher offchain-to-onchain conversion rates and a better ratio of active users to total users—strongly indicating that UXLINK users are more native, engaged, and deeply interactive.
It is evident that UXLINK demonstrates impressive offchain-to-onchain conversion efficiency and deeper user engagement. UXLINK is actively collaborating with other projects and conducting ongoing market education. With more applications being rolled out, it stands a strong chance of becoming the next mass-adoption product.
2. Business Model—Balancing Both Sides, Positive Flywheel
In terms of business model, UXLINK serves both B2B and B2C markets.
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C-End Users:
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C-end users primarily engage in social interactions within group settings, discovering, participating in, and investing/trading crypto assets.
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Most features are free for C-end users, though transaction fees of approximately 1–3% apply.
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B-End Developers:
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B-end developers utilize UXLINK’s DApps and RWS social protocol to develop and grow based on social relationships and data.
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By offering various transaction scenarios and products such as Airdrop, Pre-market, and MEMECOIN, UXLINK earns commission shares.
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UXLINK charges B-end developers for application, protocol, and data usage in tokens, distributing 85–90% of these revenues to community users while retaining 10–15% as infrastructure fees.
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Revenue Overview:
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UXLINK began generating revenue in 2023. Since March 2024, it has been building the UXLINK social ecosystem so that both the community and developers benefit more broadly.
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Currently, UXLINK’s monthly revenue (measured in token value) is sufficient to cover project expenditures.
3. User Data and User Profiling
Since its launch in late April 2023, UXLINK has amassed 8.2 million registered users, created nearly 100,000 Web3 groups, and reached over 8 million users through these chat groups—a figure that continues to grow. Throughout May, UXLINK topped DappRadar’s social DApp rankings across daily, weekly, and monthly charts and remained firmly within the top three of the overall leaderboard.
According to Coin98 data, UXLINK ranks first in 30-day active unique addresses within the SocialFi sector, pulling far ahead of second place.
Operationally, UXLINK employs user segmentation and targeted strategies to precisely define user profiles. Current on-chain interactions fall into two main categories:
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Identity/social-related interactions: Such as SBTs, Groups, Social Graph, learning check-ins, invitations, etc.
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Asset/trading-related interactions: Such as NFTs, airdrops, SWAP, Pre-Market, etc.
Through NFT issuance, UXLINK has also established a way to identify user quality. The threshold for minting an NFT depends on a user’s contribution to the community, their on-chain activity, and the value of assets they hold. Specifically:
(1) LINK NFT holders: 1,464,755 — highly active on-chain users, representing the largest NFT holder group globally
(2) FRENS NFT holders: 328,696 — active social participants, serving as growth engines for Web3 projects
(3) TRUST NFT holders: 4,374 — KOLs and group leaders within the UXLINK ecosystem
(4) MOON NFT holders: 353 — opinion leaders and asset whales in the Web3 ecosystem.
Conclusion
As an innovative SocialFi platform, UXLINK has successfully attracted a large number of users and developers through powerful group tools and a unique dual-market positioning, establishing itself as an industry benchmark. From rapidly acquiring users via Telegram’s traffic pool, to achieving user growth through Link-to-Earn mechanics, to onboarding external developers and forging extensive ecosystem partnerships, UXLINK has demonstrated tremendous potential on its path to mass adoption.
Its business model balances the needs of C-end users and B-end developers, building a robust ecosystem through diversified token utilities and well-structured incentive mechanisms. UXLINK has not only successfully converted a significant number of Web2 users but has also maintained platform competitiveness and user stickiness through continuous data-driven optimization and innovation.
Looking ahead, UXLINK will continue developing its Social-Dex and introduce a Social Liquidity Layer for developers, generating even greater positive value. Today, UXLINK’s monthly revenue already covers operational costs, creating a sustainable growth cycle and flywheel effect. The value of UXLINK-related assets will continue to appreciate. Through persistent innovation and strategic planning, UXLINK is poised to set new standards in the SocialFi domain and drive broader industry evolution, potentially emerging as the defining mass-adoption product of the future.
References:
https://docs.uxlink.io/uxuy-labs-api/whitepaper/white-paper
https://dune.com/queries/3753998
https://dune.com/queries/3755514
MT Capital
MT Capital is a global investment firm managed by a team of seasoned investors, focusing on innovative Web3 projects worldwide, with strategic presence in the U.S., Hong Kong, Dubai, and Singapore. Our primary investment areas include: 1) Mass Adoption: decentralized social platforms, games, applications, and DEPIN—key drivers in spreading Web3 technology to broad user bases; 2) Crypto-Native Infrastructure: investments in public blockchains, protocols, and other foundational systems that strengthen the ecosystem, along with native DeFi solutions. Additionally, our team brings years of professional expertise in secondary market trading.
Website: https://mt.capital/
Twitter: https://twitter.com/mtcap_crypto
Medium: https://medium.com/@MTCapital_US
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