UXLINK is becoming a key infrastructure in the Web3 ecosystem
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UXLINK is becoming a key infrastructure in the Web3 ecosystem
UXLINK is infrastructure for managing users' social relationship data and serves as the digital identity for Web3 users.
Navigating Web3 tides with focused insightsRecently, UXLINK, a Web3 social infrastructure project, announced collaborations with multiple AI and GameFi projects including Bubble AI, 1Gen Labs, Pond, MetaCene, BacGames, Space Nation, EarlyBird3, and over ten others. It also launched the "UXLINK Social Ecosystem Alliance," leveraging its unique data value to empower the growth and development of ecosystem projects.
We recently had an in-depth conversation with the UXLINK community to explore how it has become a significant and irreplaceable infrastructure project within the Web3 ecosystem.
1. In blockchain, infrastructure usually refers to blockchains. Why is UXLINK also considered infrastructure?
In the blockchain space, besides public chains or L2s being called infrastructure, there are also core data-processing infrastructures such as Alchemy (providing API and RPC services), Filecoin (offering data storage and indexing), and Chainlink (enabling data query streams and oracles). These types of infrastructure build upon the storage and computing capabilities provided by blockchains to deliver more specific foundational services to developers.
UXLINK is infrastructure for handling user social relationship data — it represents the digital identity of Web3 users.
UXLINK also plans to develop a Social Liquidity Chain to address issues related to the flow, staking, and other aspects of social assets derived from social data.
2. What problems does UXLINK infrastructure solve? How is it different from other social infrastructure projects?
Currently, UXLINK primarily provides protocols and data services that allow developers to focus on innovation in AI, gaming, and user-facing services. Through API/SDK offerings, UXLINK enables developers to authenticate user digital identities (UXLINK Account Auth), and access indexed data on users’ social graphs and on-chain assets.
UXLINK currently has two core protocols:
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RWS Protocol: Addresses the problem of close-knit social graph mapping, enabling developers to achieve better recommendations and organic growth.
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AWC Protocol: Solves the relationship between on-chain identities and assets, helping developers better understand users and enabling AI models to perform behavioral analysis and personalized recommendations.
Unlike other social infrastructure projects that mainly rely on one-way follow relationships, UXLINK focuses on mutual, real-life connections — similar to the structural difference between Weibo and WeChat. UXLINK builds a social network based on real-world, trusted relationships.
3. UXLINK has both application and infrastructure components. Which part is prioritized, and how do they balance each other?
For the social sector, applications and infrastructure share a strong symbiotic and mutually reinforcing relationship. Applications contribute data and provide user-facing use cases, while infrastructure accumulates data value, earns revenue by serving ecosystem apps, and rewards regular users through Link-to-Earn incentives.
Beyond providing high-performance storage and computing capabilities, UXLINK’s key advantage lies in offering scalable access to real-world mutual social graph data. In the early stages, UXLINK’s own applications help construct the social data layer governed by its protocols. The UXLINK protocol serves as the foundation for its applications; operating the UXLINK app simultaneously enriches the protocol's data layer, creating usable data sources for developers.
4. What are RWS Protocols and the Social Liquidity Layer mentioned by UXLINK?
RWS Protocols refer to UXLINK’s close-relationship social protocols, including the UXAccount service protocol and UXGraph service protocol, which offer data capabilities around social data, social assets, and social recommendations.
The Social Liquidity Layer is a planned foundational data layer on UXLINK’s social chain. On this chain, every EOA account possesses its own social graph network. While EOA accounts on other public chains exist as isolated digital asset wallets, on UXLINK’s social chain these isolated assets can be connected and made fluid via the Social Liquidity Layer. All DApps built on UXLINK’s social chain can natively access this social network, enhancing asset liquidity and unlocking new possibilities for social asset circulation.
5. As a developer, why should I choose UXLINK as my infrastructure for building?
Growth: Developers can leverage UXLINK’s services for social virality and product growth.
Recommendations: Developers can use UXLINK’s social graph to offer users personalized, relationship-based recommendation features.
Identity Verification: Developers can gain insights into a user’s digital identity, their digital assets, linked social accounts, social network structure, and asset information across that network via UXLINK.
6. Regular users typically only care about apps. Can ordinary users benefit from UXLINK’s infrastructure?
When regular users engage with UXLINK applications, they actively contribute to building UXLINK’s social data. Therefore, the Link-to-Earn mechanism is essentially Data-to-Earn — users earn token rewards for contributing valuable data to the UXLINK infrastructure.
7. Strong infrastructure projects have strong ecosystems. Does UXLINK already have ecosystem projects? What progress has been made? Can you give examples?
EarlyBird3 is a GameFi project within the UXLINK ecosystem that used UXLINK for launch and growth, achieving zero-to-40k user growth through social virality in just seven days. By integrating UXLINK’s social relationship data, it introduced social features such as friend leaderboards and friend assistance mechanics.
Projects currently integrating include OKAPI, Bubble AI, and others. We believe these integrations will lead to outstanding performance metrics.
8. How will UXLINK infrastructure evolve in the future?
Currently, UXLINK establishes standards for user social data through protocols, allowing developers to access these capabilities via APIs. In the future, UXLINK plans to launch a dedicated Social Liquidity Chain, enabling liquidity for users’ social data assets. This will allow the value generated by users’ social networks to be utilized across various Web3 applications, supporting both ecosystem developers and third-party builders.
Additionally, we will expand our developer community and partnerships. Data is the foundation of infrastructure — collaborating with third parties brings more use cases and applications for users, benefits UXLINK with richer data, and creates a self-reinforcing cycle.
9. How does UXLINK attract developers? Are there any recruitment or invitation programs?
At this stage, UXLINK is still in early development and primarily brings in developers through ecosystem collaborations. By partnering with relatively mature project teams, we strengthen the core service capabilities of the UXLINK infrastructure. Currently, UXLINK offers ecosystem partners social growth tools at the application layer, as well as data-layer services such as social relationship-based recommendations and verification of user digital identities and digital assets.
Going forward, UXLINK plans to release a comprehensive developer toolkit to support general developers, and establish a UXLINK Community Developer Fund to provide technical, financial, and user growth support, encouraging broader participation in the UXLINK ecosystem.
10. Recently, UXLINK seems to be partnering mostly with AI projects. Why is that?
AI projects are most constrained by a lack of high-quality data, and UXLINK can provide rare, valuable data resources and practical application scenarios. UXLINK is one of the few projects in the Web3 space capable of delivering integrated on-chain and off-chain multidimensional data at the account level. When these data points are interconnected, their collective value increases significantly. Such data allows AI models to learn, predict, and make decisions more effectively. Simply put, UXLINK’s data and protocols serve as premium fuel for AI — a fundamental necessity.
UXLINK aims to become a critical infrastructure in the Web3 ecosystem, providing high-quality data support for developers and DApps, paving the way for mass adoption and preparing for the arrival of hundreds of millions, even billions, of future users.
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