Web3 Social Infrastructure UXLINK: Exploring Innovative Models of Social Finance, AIRDROP2049 Is Ongoing
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Web3 Social Infrastructure UXLINK: Exploring Innovative Models of Social Finance, AIRDROP2049 Is Ongoing
UXLINK aims to unlock the value of social data, unleash the liquidity of social data, and explore specific applications of social data in financial scenarios.
Navigating Web3 tides with focused insightsWritten by: TechFlow
On April 18, TOKEN2049 Dubai officially kicked off. Despite a once-in-75-years rainstorm causing travel disruptions for many attendees, TOKEN2049 remains one of the most participatory, widely recognized, and representative Web3 events globally. As Web3 professionals from around the world gather in Dubai, TOKEN2049 has become a vital space for projects to showcase themselves, capital to communicate efficiently, and creativity to converge.
Seizing this moment, UXLINK — a Web3 social infrastructure platform — partnered with OKX Ventures, Web3port, and Trusta Labs to launch AIRDROP2049, an air drop week initiative: running until May 2, over 50 prominent Web3 projects are participating in this joint airdrop, spanning key sectors including BTC ecosystem, AI, infrastructure, and GameFi. With a total prize pool exceeding $200,000 USD, the event is expected to attract over one million users, quickly emerging as the most attention-grabbing airdrop event following TOKEN2049 Dubai.
UXLINK aims to become foundational infrastructure within the Web3 social ecosystem. If TOKEN2049 Dubai represents the physical-world manifestation of social connections, then UXLINK serves as their digital counterpart in Web3 space:
Unlike broad social platforms such as Twitter or Weibo, UXLINK focuses on decentralizing real-world trusted social networks within Web3. It seeks to unlock the value and liquidity of social data while exploring concrete financial applications of social data.
Since its inception in 2023, UXLINK has experienced explosive growth over just over a year: the project now boasts more than 7 million group members and over 9 million EOA accounts across its network, making it the world’s largest group-based Web3 social platform. In March this year, the project secured investment from leading crypto VCs including OKX Ventures, bringing its total funding to over $9 million USD. With the ongoing AIRDROP2049 campaign and the upcoming major ecosystem airdrop “In UXLINK We Trust,” the project is poised to remain at the center of community attention in the near future.
This article dives into UXLINK, examining the narrative value, implementation logic, and ecosystem expansion of its trusted social network model, offering insights into both opportunities and challenges facing the project and the broader Web3 social landscape.
Image source: Twitter @UXLINKofficial
AIRDROP2049: On par with TOKEN2049, a global Web3 airdrop extravaganza
If TOKEN2049 is the must-attend offline event in crypto, then AIRDROP2049 is the unmissable airdrop event.
As UXLINK's key Q2 initiative, AIRDROP2049 spans two weeks: from April 18 to May 2, users can participate via task-based drops, invitation rewards, and leaderboard incentives to win airdrops from over 50 high-quality projects. The campaign offers $100,000 in USDT and $100,000 worth of token rewards, totaling over $200,000 in prizes. Participating projects span multiple trending sectors including BTC ecosystem, AI, infrastructure, GameFi, DeFi, and SocialFi.
For token rewards: completing tasks set by partner projects grants eligibility for token airdrops. For USDT rewards: users who complete all project tasks qualify to share in the USDT prize pool.
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Daily raffles: over 14 days, 2,049 winners will be drawn daily to split 50% of the total USDT prize pool;
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Invitation leaderboard: users invite friends via Link-to-Earn to complete project tasks and earn UXUY points. The top 2,049 scorers will split the remaining 50% of the USDT prize pool.
Image source: Twitter @UXLINKofficial
For projects, participating in AIRDROP2049 brings wider exposure and more precise user acquisition and engagement: On one hand, with over 50 projects collaborating and over 100 KOLs promoting the event, this large-scale marketing effort delivers brand visibility far beyond the intrinsic value of the airdrop itself. On the other hand, rooted in UXLINK’s massive user base of millions of crypto users, this precise matching between users and projects reduces user education barriers, increases participation rates, improves conversion, and encourages target users to deeply engage with project ecosystems through task completion.
For users, AIRDROP2049 offers easier discovery of quality projects and richer returns: First, UXLINK carefully vets each participating project based on sector potential, product quality, and whether the target asset holds fair market value, ensuring a higher-quality airdrop experience. Second, while the event includes standard task airdrops along with diverse mechanics like referrals and rankings, users gain access to airdrops from 50 renowned Web3 projects through a single participation — a low-barrier, efficient experience designed with user needs in mind.
The ability to orchestrate such a high-volume, highly interactive, large-scale airdrop event stems from UXLINK’s robust group-based traffic feedback loop and customized social growth tools:
Users are central to the success of any campaign: as the world’s largest group-based Web3 social platform, UXLINK’s 7 million users provide a solid foundation comparable to top-tier Web2 social apps. Notably, AIRDROP2049 attracted over 200,000 global visits within three days of launch. Early-participating projects averaged over 30,000 new users each, and on-chain contract interactions have surpassed 100,000.
Image source: uxlink.io
UXLINK also leverages its social graph and Link-to-Earn functionality to drive rapid dissemination and viral growth: users invite friends to join UXLINK, earning mutual UXUY token incentives and airdrop rewards while building personal social networks and capturing their own social value. B² Network, a Layer2 project in the BTC ecosystem and among the first to join AIRDROP2049, expressed strong approval of UXLINK’s social graph and Link-to-Earn features: “By integrating the protocol, we achieved rapid user growth with highly targeted incentives. We look forward to strengthening cooperation with UXLINK and AIRDROP2049 within the BTC ecosystem.”
Additionally, UXLINK handles landing page development and provides data analytics services: during the event, projects can monitor activity metrics and rankings in real time, enabling better post-campaign analysis. These measures offer a comprehensive one-stop airdrop marketing solution for both projects and users. ALIENX, a high-performance staking blockchain powered by AI, praised the traffic conversion from AIRDROP2049, stating: “This is the first time in the crypto industry that multiple projects across different sectors have conducted a large-scale joint airdrop. The cross-pollination of user traffic is fascinating and could eventually surpass even the influence of TOKEN2049.”
Looking ahead, UXLINK will fully leverage its RWS social protocol to support the continued operation and growth of AIRDROP2049, aiming to establish itself as a leading brand in Web3 and a core DApp driving mass adoption, connecting premium projects with over 100 million Web3 users.
Image source: airdrop2049.io
Hosting an industry-level airdrop of unprecedented scale reflects not only UXLINK’s accumulated community influence and industry leadership in social infrastructure but also signals its next frontier: unlocking the liquidity and financial value of social relationship data.
UXLINK’s Next Frontier: Exploring Social Finance
Unlike general social platforms focused on one-way stranger relationships, UXLINK centers on trusted social networks, allowing users to invite friends via Link-to-Earn into self-created groups. This point-to-network approach to capturing social value fully harnesses word-of-mouth dynamics among trusted peers. As a bidirectional, group-based social platform, it forms the prototype of a decentralized Web3 community, clearly mapping real-world social graphs into Web3 while enabling rapid group expansion and viral growth.
Perhaps this explains why, despite being in early stages of ecosystem development, UXLINK’s performance data stands out:
On March 20, UXLINK unveiled its first wave of ecosystem partners and announced the formation of the "Social Ecosystem Alliance," including Bubble AI, 1Gen Labs, Pond, MetaCene, BacGames, Space Nation, EarlyBird3, and others. These initial projects span AI and GameFi — two hot sectors — and with the power of UXLINK’s dual protocols (RWS and AWC), UXLINK injects innovative momentum into these fields.
For the AI sector: AI advancement relies on high-quality training data. The trusted social data collected by UXLINK holds immense value for AI development, and smarter AI can, in turn, deliver better services to users. UXLINK is one of the few Web3 projects capable of integrating on-chain and off-chain data. Combined with its AWC protocol, which maps relationships between on-chain identities and assets, it helps developers understand users better and enables AI models to learn, predict, and make decisions more effectively.
For the GameFi sector: games are inherently social experiences. Whether traditional Web2 titles like Honor of Kings or emerging Web3 games, all strive to integrate social mechanics to boost user acquisition and retention. UXLINK’s RWS protocol addresses trusted social graph challenges, helping developers accelerate seed player acquisition, expand user bases broadly, and enable precise recommendations. Within seven days of joining the UXLINK ecosystem, GameFi project Laone acquired over 40,000 players. Core team members remarked: “It’s hard to imagine our first version achieving such rapid growth without a social protocol.”
Image source: Twitter @UXLINKofficial
Digging deeper into the advantages of trusted networks, the frequent two-way interactions among close contacts naturally build trust: Just as you might dismiss a product recommendation online as an ad, you’re much more likely to trust a friend sharing something useful. This is precisely UXLINK’s motivation behind exploring social finance: leveraging the inherent trust within trusted networks to enrich social data in social contexts and unleash its liquidity across diverse application scenarios.
In fact, UXLINK’s exploration of social finance isn’t impulsive: when UXLINK launched UX Account linked to EOA wallets, the average account balance exceeded $350 USD — clear evidence that many users are already engaging in financial transactions within UXLINK’s trusted social environment. Focusing its ecosystem on social finance is therefore a direct response to observed user demand.
Currently, discussions about trending projects, early-stage recommendations, and trading strategies remain evergreen topics in crypto social groups. In the future, these conversations will naturally integrate tightly with on-chain data analytics, one-click copy trading, professional trader fund management, and DAO governance.
Social Dex is another compelling financial use case UXLINK is exploring: currently featuring basic functions like Swap, users can share insights, strategies, and experiences during trades. Richer market intelligence and transaction data derived from groups help users make smarter investment decisions, enhance platform liquidity and trading activity, and create a more interactive and enjoyable trading experience. More advanced social finance applications — such as peer-to-peer on-chain lending — are also part of UXLINK’s ecosystem roadmap.
Moreover, UXLINK’s deepening exploration of trusted social networks may pioneer new paradigms in crypto asset issuance — the much-anticipated social LaunchPad: We’ve all had the experience: receiving a project referral from an unknown account immediately raises suspicion of fraud. But if a long-time friend recommends a project, or you see many friends passionately discussing it in a trusted group, curiosity naturally follows. This demonstrates the power of trust in trusted networks — directly overcoming initial skepticism. With nearly 100,000 groups and over 7 million users, UXLINK presents an ideal channel for new projects seeking cold starts or IDOs to rapidly connect with target audiences and gain community backing.
Of course, rich ecosystem possibilities require a low-barrier, high-performance architecture — especially critical for finance, a high-frequency, high-demand domain. As “social relationship data infrastructure,” UXLINK has matured its three-layer architectural design to support ecosystem growth.
UXLINK’s Three-Layer Architecture: Building Web3 Social Infrastructure
To support UXLINK’s ecosystem across various application scenarios and drive mass Web3 adoption, its three-layer architecture targets application, protocol, and infrastructure layers, aiming to become foundational social relationship data infrastructure in Web3.
The application layer, facing end-users, aims to deliver low-barrier, integrated, and rewarding social experiences.
Lowering entry barriers: UXLINK integrates MPC and account abstraction wallet capabilities, supports login via Web2 social accounts, and eliminates the need for users to learn concepts like private keys or seed phrases, reducing learning costs and delivering a seamless Web3 social experience rivaling Web2 standards.
For decentralized identity creation and management: UXLINK incorporates DID and SBT (Soulbound Tokens), enabling users to create Web3 accounts via Telegram, WhatsApp, and other apps, obtaining Web3 identities tied to off-chain profiles. Additionally, zero-knowledge proof technology safeguards privacy and enables users to build self-sovereign identities (SSI).
For social mechanics: UXLINK introduced Link-to-Earn and group tools — key components for visualizing and monetizing social relationships. Users can create groups, grow them via shared links, and earn referral rewards. They can also mint Group IDs to tokenize their social data, achieving true ownership. Future plans include AI assistant features to further enhance the user experience.
Image source: Twitter @UXLINKofficial
The protocol layer targets developers, empowering them to build applications that capture, apply, and generate value from social relationship data.
Data is the new oil. Through continuous viral growth and interaction, UXLINK accumulates vast amounts of social relationship data at the application layer — a veritable goldmine for developers aiming to build products tailored to user needs and superior user experiences.
Leveraging zero-knowledge proofs, developers can analyze data privately and use UXLINK’s protocol layer to construct valuable dApps across diverse use cases, generating new value flows within the ecosystem.
As creators of data, users share revenue with projects and the platform (UXLINK), ensuring their contributed data gains tangible value and fostering a sustainable, positive-value cycle within the ecosystem.
Currently, UXLINK offers comprehensive APIs to lower entry barriers for Web3 developers. Going forward, it plans to release a full development toolkit for general developers and establish a UXLINK Community Developer Fund to support more builders joining the ecosystem, providing technical, financial, and user growth support.
Image source: uxlink.io
The infrastructure layer targets the broader Web3 social landscape, enabling any developer to easily build applications on this stack and accelerating industry-wide mass adoption.
As social infrastructure, UXLINK achieves high performance and low cost through a hybrid scalable tech stack (EVM + IPFS + Hubs): storing identity and relationship data on-chain, processing complex business data off-chain. To address data availability, UXLINK provides decentralized storage and centralized indexing services. Furthermore, the framework supports EVM compatibility, operating seamlessly on Ethereum, Arbitrum L2 Chain, BNB Chain, Polygon, and other chains — opening doors to Ethereum’s vast developer community and rich resources.
Image source: Twitter @UXLINKofficial
In short, UXLINK already possesses a large user base, a compelling social finance narrative, and a robust architectural foundation ready for ecosystem explosion. With multiple milestones expected in 2024, UXLINK is poised for continued high-speed growth.
Looking Ahead: A 500,000-Person Mega Airdrop, Targeting 10 Million Users
Beyond AIRDROP2049, another highly attractive opportunity within the UXLINK ecosystem is the “In UXLINK We Trust” airdrop.
According to official tweets, this airdrop will issue four themed NFTs across four tiers based on Odyssey participation and community contribution, thanking users for supporting the project. Community voting is currently underway to determine NFT themes. Given UXLINK’s user base of over 5 million, even allocating the first season airdrop to 10% of users would reward over 500,000 people with themed NFTs and governance tokens — making this the largest airdrop of the year so far. As the project evolves, the TGE (Token Generation Event) for its utility token is also approaching.
Image source: Twitter @UXLINKofficial
Operating under a dual-token economic model, the UXLINK ecosystem features a governance token (UXLINK) with a total supply of 1 billion, used primarily for governance and value capture: Notably, airdropped governance tokens carry no lock-up period, while tokens allocated to partners and the team are subject to 3–6 month lock-ups and linear quarterly releases over two years — incentivizing long-term involvement and reflecting UXLINK’s commitment to sustained development in the Web3 social space.
The utility token UXUY powers community growth and engagement: Users earn UXUY by inviting friends and contributing to the ecosystem. UXUY is stored in EVM-compatible wallets. As UXLINK’s user base grows, the rate of earning UXUY will gradually decrease — meaning earlier participants receive higher rewards. Additionally, UXUY can be used to pay service fees, with 3%–15% of these fees burned based on community governance decisions. This design expands UXUY’s utility and strengthens its value proposition.
On the roadmap: UXLINK will continue expanding its ecosystem with more third-party partners, delivering richer use cases and applications. Simultaneously, the team is focused on accelerating user growth, targeting 10 million users by the end of Q2 2024 — rivaling top Web2 social apps and unlocking a crucial influx of new users for Web3 mass adoption. Moreover, as the user base and ecosystem mature, UXLINK may introduce a Social Liquidity Layer — a dedicated social chain enabling liquidity for users’ social data assets, allowing social network value to flow across Web3 applications and empowering developers and third parties, further amplifying synergies within the ecosystem.
Image source: uxlink.io
Notably, UXLINK announced in March this year a new round of funding led by OKX Ventures, with participation from Web3Port, Manifold, UOB Venture, Comma3 Ventures, and others, bringing total funding to over $9 million USD. Community sources suggest UXLINK may conduct another funding round before the token TGE.
This institutional confidence reflects recognition of UXLINK’s performance and future potential. OKX Ventures’ deep involvement signals OKX’s strategic interest in Web3 social via UXLINK, fueling community anticipation for the token’s integration and growth within OKX’s expansive ecosystem.
Image source: Twitter @UXLINKofficial
Conclusion
Social interaction is a fundamental human need — an eternal "trend" in the eyes of product builders. Throughout internet history, new technologies have consistently sparked fresh waves of competition in social platforms. In Web3, social remains a key gateway to mass adoption. UXLINK, focusing on trusted social networks and leveraging low barriers to entry, Link-to-Earn, and group tools, has already amassed over 7 million users and is widely seen as a Web3 social gateway.
Yet UXLINK’s exploration of social goes deeper: recognizing the natural synergy between trusted social networks and asset transactions, it has pivoted toward building a social finance ecosystem. Merging social and financial narratives may not only redefine how crypto assets are issued but also unlock profound value and liquidity from social data. Many community members are closely watching, and with airdrops launching and key milestones approaching, the market eagerly anticipates UXLINK’s next moves.
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