Kardashian Family Enters MEME? A Drama of Fame Monetization and Retail Investor Chaos
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Kardashian Family Enters MEME? A Drama of Fame Monetization and Retail Investor Chaos
It's hard to determine the truth of the story; the only certainty is that behind such stories, retail investors are always left in disarray, having gotten nothing.
Navigating Web3 tides with focused insightsWith the ETF靴子落地 (ETF approval finalized), market players' expectations for altcoins on ETH continue to rise.
Rising ETH prices keep fueling the altcoin market. Coupled with the U.S. election signaling a positive stance toward crypto, the already vibrant MEME sector is in full celebration mode—new MEME narratives are emerging faster than people can rebalance their portfolios.
Today, markets were flooded with coverage of $Jenner, a MEME coin launched by Caitlyn Jenner—the stepfather of the Kardashian sisters—sparking frenzy from Pump.fun to secondary markets, delivering thousand-fold returns that left investors stunned.
Yet upon closer inspection, the entire saga turned out to be highly dramatic:
The Launch
"Keeping Up with the Kardashians," filmed continuously for 14 years, is a household reality TV show in the United States, chronicling the daily lives of the Kardashian family. As the transgender woman and stepfather of the Kardashian sisters, Caitlyn Jenner has become a national-level internet celebrity.
Around 4 a.m., Caitlyn Jenner’s Twitter account posted a photo shaking hands with Trump, captioned “make america great again!!! and we love crypto!” along with a link to the $Jenner token on pump.fun. Shortly after, she tagged prominent crypto KOLs Ansem, SolJakey, and Pauly, calling them “crypto kings!”
Caitlyn Jenner’s tweet immediately attracted massive attention from the community. However, since she had no prior history as a crypto participant, many users initially suspected her account had been hacked, with malicious actors attempting to cash in quickly using her influence.
Price Soars, Truth Remains Murky
Opportunity favors the bold. While some hesitated, others bought in instantly. Within half an hour of launch, $Jenner surged 15x. As prices continued climbing and traders nervously piled in, the Dev suddenly dumped tokens worth 160 SOL, causing the price to crash nearly 50%. Instantly, Pump.fun's comment section filled with mockery and outrage, reinforcing the belief that this was a hacker scam.
As expected, the price began its downward slide—until the plot twisted: Caitlyn posted a Story about the $Jenner token on her Instagram account, and her agent Sophia shared it. Meanwhile, Caitlyn actively replied to user comments on Twitter, insisting her account had not been compromised.
Was the hacker now staging an elaborate act? If not a hacker, why did the Dev dump? Amid growing confusion, players launched another wave of buying into $Jenner.
Then came a face-reveal video from Caitlyn Jenner on Twitter confirming that $Jenner was indeed launched by her team, explaining she was currently playing golf and unable to appear personally.
Once the video dropped, most doubts melted away, and $Jenner’s price began accelerating sharply upward.
But before investors could celebrate for long, new skepticism emerged: users accused the Dev of past scams and claimed—with apparent evidence—that Caitlyn Jenner’s recent video was AI-generated. As FUD spread, $Jenner plunged again by half.
Seeing chaos unfold once more, Caitlyn Jenner’s Twitter account initiated a Twitter Space session, with agent Sophia set to personally dispel rumors. Immediately, the previously confident “exposés” vanished, and the token began soaring anew. Just as everyone thought “this time it’s solid,” another twist hit: During the Space, Sophia mentioned the team might launch another new token. This statement triggered panic among already exhausted traders, who began dumping $Jenner en masse, sending prices into freefall—a chart reflecting pure despair.
Amid the spiraling decline, Caitlyn Jenner’s Twitter account clarified that the team would focus solely on $Jenner and launch no additional tokens.
Retail investors, battered through multiple cycles within just two hours, were left speechless. The dramatic rollercoaster sparked intense debate across Twitter, while Caitlyn Jenner continued actively sharing community discussions about $Jenner.
Seeing $Jenner gain traction, many retail traders faced internal conflict: should they hop on or stay out? Driven perhaps by the “better miss nothing” mentality, retail investors pushed $Jenner’s price higher once again.
With both price and hype peaking, Caitlyn Jenner seized the moment, posting a fresh video on Twitter—this time appearing in a bathrobe, directly addressing online accusations and debunking fraud allegations.
After the video dropped, hesitant retail traders finally took the plunge. The token skyrocketed, reaching nearly a thousand-fold increase from its early levels, maintaining a high valuation to date.
Monetizing Fame: Who Profits, Who Suffers?
Despite lingering doubts over the Dev’s sell-off, judging by price action, retail investors ultimately chose to believe in the $Jenner story.
Emergency Spaces, face-confirmation videos—the whole ordeal clearly put Caitlyn Jenner and her team through quite a ride. Whether due to internal conflicts or inexperience, this first-time token launch likely left a lasting impression. Yet when influence can be so easily monetized, why wouldn’t a team embrace it? Despite the turbulence, as $Jenner’s price climbed, Caitlyn Jenner and her team undoubtedly made money.
But the retail traders who endured this emotional rollercoaster aren’t so lucky. They too were tossed around—but unlike the team, they risked real capital. Going through multiple crashes and new highs within half a day, only those with nerves of steel could hold on.
As highlighted in a summary tweet by well-known player 0xSun, participating in such events from a retail perspective is genuinely exhausting. If you end up profitable, it’s bearable. But exiting at a loss? That’s losing both capital and peace of mind—even seasoned veterans call it “drama.”
Those familiar with the Kardashian family know their lives are inherently dramatic. But for crypto retail traders, such drama is just another ordinary day.
In crypto, one day feels like a year. Retail traders, constantly swept up in new narratives, grow weary from repeated crashes and surges—accelerating their mental aging.
Truth is hard to verify. One thing remains certain: behind every such story, it’s always the retail investors who are left bewildered—and empty-handed.
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