The next Web3 KOL will be YOU! The Borderless Journey Web3 Influence Academy is now open for recruitment!
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The next Web3 KOL will be YOU! The Borderless Journey Web3 Influence Academy is now open for recruitment!
Professional mentors! Millions in traffic potential! The pioneering camp for cultivating million-level IPs is now open for recruitment!
Navigating Web3 tides with focused insights“It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of light, it was the season of darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing before us; we were all going direct to Heaven, we were all going direct the other way.”
In 1859, Dickens made this bold declaration at the opening of A Tale of Two Cities. Fast forward 150 years, and the Web3.0 industry is now experiencing a similarly turbulent cycle of scorching summers and freezing winters. Since the FTX collapse, overall market sentiment and trust have plummeted along a steep downward curve. Over 70 investment firms suffered write-downs totaling $2 billion, ETH dropped to $1,100, and a gloomy atmosphere has settled across the entire market. Today may be bearish—but tomorrow could be even more so.
Yet no matter how markets cycle or prices fluctuate, the value and influence of personal IP endure. In today’s environment, joining as a creator and building your personal IP is one of the best ways to enter Web3.0: In the Web3 world, expressive power continuously fuels and accelerates the combustion of your ideas, attracting resources like a central magnet within a magnetic field and catalyzing cognitive growth. As the saying goes, “Dig deep in bear markets,” so you can surge forward when the bull returns.
Meanwhile, after a series of consecutive black swan events, we must increasingly recognize that precisely because centralized giants have imploded en masse, decentralized opinion leaders (traffic nodes) have become ever more valuable to the decentralized world. Building personal IP is not just an awakening of individual value—it's also the Achilles’ heel weapon that flattens Web3’s structure and diversifies voices,—controlling traffic means holding话语权 in the decentralized world.
So, how do you become a Web3.0 influencer with a powerful personal IP and lasting impact?
First, your insights must be profound and uniquely insightful. If Web3’s cultural climate is ultra-friendly toward KOLs—a golden era for exceptional individuals—we must also acknowledge that not everyone in the current market delivers high quality content. The opinion marketplace is flooded with mixed players: many disguised as experts merely harvesting quick gains. Some individuals run four or five different investment advice accounts, tailoring personas by gender and age to segment audiences, cash out fast, then vanish once exposed. Only opinion leaders rooted in high-quality content can survive repeated waves of market cleansing and endure scrutiny over time. Second, rapid identification and output around trending topics. This ability is essential for all content creators. As the saying goes, diligence is rewarded—the fairest competition, yet also the most fiercely contested arena.
Of course, no matter how excellent your content, multi-channel support and distribution are indispensable. Going solo rarely wins battles; only through coordinated node aggregation can resources be effectively integrated. Thus, KOL alliances for mutual support have become a key phenomenon in today’s ecosystem.
Under decentralized governance logic, media’s control over narrative is gradually being diluted by KOLs, potentially reducing traditional media to mere content distribution tools. This shift in话语权 is irreversible. As user attention fragments, there arises an urgent need to regroup—and everyone will fight fiercely to capture it.
With this vision, CIG (Crypto Influencer Guild), TechFlow, and OKX jointly launch <Boundless Journey: Web3 Influence Academy>, aiming to cultivate a new generation of high-quality Web3 content creators and opinion leaders. By empowering more distributed traffic nodes, we seek to lower public knowledge barriers, resist monopoly by giants, and build a healthier, fairer Web3 order.
The Boundless Journey program innovatively combines a "mentor-led bootcamp + competitive reality show" format, fully equipping participants across three pillars: industry knowledge, content creation skills, and multi-channel traffic growth. To achieve this, dozens of OGs serve as resident mentors and guest lecturers, offering expert courses and full-cycle guidance. The program also features open competitions to generate话题 and visibility, judged by a professional panel comprising hundreds of Web3 influencers, investors, and entrepreneurial pioneers. Backed by dozens of Web3 media outlets and cross-sector financial自媒体, along with interactive engagement from the broader community, the initiative taps into a multi-million-level traffic network spanning Web2.5 to Web3.0, directly accelerating the development and exposure of emerging personal IPs.
Of course, when discussing personal IP, we cannot ignore its underlying cost-effectiveness. From a business model perspective, at this stage, a core economic principle of Web3 projects lies in monetizing attention and data. An increasing number of KOLs are directly issuing NFTs or Social Tokens to monetize their audience—followers are not just consumers but potential customers and stakeholders;
From the accessibility of information and resources, whether in Western or Asian crypto circles, influential KOLs or communities often gain access to allocations from premium projects that even exchanges and investment firms struggle to secure. High-quality follower traffic equals valuable resources;
From a branding standpoint, building personal IP has become essential for project promotion. In any project, storytelling is an inseparable component. Trust in a person often translates into trust in a product. That’s why an increasing number of founders are either already KOLs or actively becoming one. Many project teams follow a standard playbook: register an official account first, then launch a dedicated IP for the founder to represent and promote the product. Elon Musk, CZ, Justin Sun… every single one of their tweets can shake financial markets and even directly impact price movements in secondary markets.
With frequent implosions among centralized giants, the upward shift of话语权 in Web3.0 is evident. Every builder should strive to become an influential individual. Join the Pioneer Camp, become a super traffic node—not only will this elevate your personal value, but it will also rapidly connect you with fellow influencers, forming allies who co-create and share resources, collectively resisting monopolies and shaping a more democratic Web3.0 future.
In Web3.0, one day feels like a year—ups and downs happen in an instant. But building a personal IP can transcend bull and bear cycles, persist across eras, and become a high-return asset. If you want to invest in yourself and fight alongside others, join the Boundless Journey Academy now: https://notionforms.io/forms/-1513
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We all know that in the decentralized ecosystem of Web3.0, the individual sits at the center of value. Influence is hard currency—small particles united can generate massive market impact. Through connection, we enable resource sharing and information exchange, collectively redefining the asset value of "traffic."
Because we firmly believe:话语权 in Web3 should not rest in the hands of a few giants, but in those who truly create value.
That value creator could be me—or perhaps, it’s you.
Learn More:
Official Website: https://kolcamp.addpotion.com/
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