IOSG | Focusing on the Chinese crypto market: A quick look at the Web3 KOL and Agency marketing ecosystem
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IOSG | Focusing on the Chinese crypto market: A quick look at the Web3 KOL and Agency marketing ecosystem
In the global cryptocurrency market, Chinese-speaking regions represent a significant market opportunity due to their unique and continuously expanding digital ecosystem.
Navigating Web3 tides with focused insightsAuthor｜Shirley @IOSG
TL;DR
💡 Market Opportunity in China:
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Over 900 million people in China use the internet.
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Among them, 98% are mobile internet users.
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According to the Digital Society Index (which measures digital development across societies), China ranks third out of 24 surveyed countries in trust toward digital technologies. (source: Icoda)
For crypto projects, a local agency can help navigate complex regulatory environments and effectively reach and engage China’s vast, crypto-savvy user base.
In the global cryptocurrency market, Chinese-speaking regions represent a significant opportunity due to their unique and rapidly expanding digital ecosystems. KOLs (Key Opinion Leaders), as trusted and influential voices, shape consumer behavior and market trends—not just promoting products but educating and guiding communities. Agencies play a crucial role in helping brands grow by leveraging these KOLs.
This article outlines and analyzes some of the major KOL agencies, representative KOLs, and Web3 media platforms in the Chinese-speaking region, offering valuable insights for international projects seeking to enter the Asian market. It aims to guide project teams in selecting suitable partners and formulating effective market-entry strategies. Additionally, a comprehensive understanding of the KOL agency and media ecosystem will help Web3 communities and users extract meaningful information amid industry noise.
What is a KOL?
A KOL (Key Opinion Leader) is an individual with deep expertise, authority, and credibility in a specific field. Unlike typical "influencers," a KOL's influence stems from specialized knowledge rather than general popularity or entertainment value. KOLs typically maintain loyal followings on platforms such as WeChat, Weibo, Douyin, Xiaohongshu, X (formerly Twitter), YouTube ("Youtub"), and Instagram. Their opinions are highly trusted by followers, giving KOLs unique value in promoting products or services—especially for brands where KOLs can be more effective than celebrities or broad influencers.
While influencers usually target wide audiences and rely on content quality or popularity for impact, KOLs stand out through deep industry knowledge and insightful analysis of niche topics, enabling them to deliver higher-value information within their domains.
In the cryptocurrency space, KOLs typically exhibit the following characteristics:
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Content Creators: Publish analytical articles, videos, and discussions about blockchain technology, market dynamics, or crypto projects to help audiences understand complex concepts.
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Analysts and Researchers: Provide in-depth market analysis, project evaluations, and technical interpretations to assist investors in making informed decisions.
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Thought Leaders: Lead community conversations, shape industry discourse, and influence sector trends.
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Project Founders or Core Contributors: Share project updates and technical details to build trust and attract supporters.
Overall, KOLs not only educate audiences and simplify complex information but also influence investor decisions, serving as key forces in building industry trust and accelerating adoption.
The Role of KOL Agencies
KOL agencies play a vital role in cryptocurrency marketing within Chinese-speaking regions, acting as bridges between Web3 projects and their target audiences. Their primary functions include:
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KOL Screening: Identify KOLs with authentic, active follower bases in the crypto space, ensuring alignment in values and expertise with the project’s goals for mutually beneficial collaboration.
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Building Trust and Credibility: Leverage KOL authority to enhance project credibility. Trust and professionalism are especially important in Asian markets.
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Marketing Strategy and Management: Design KOL marketing campaigns aligned with brand objectives, including strategic planning, co-created content, and platform selection (e.g., Twitter, Telegram, YouTube, WeChat, Douyin, Xiaohongshu). This maximizes reach and impact. Agencies also foster deeper engagement between projects and communities through educational formats like AMAs (Ask Me Anything) and Twitter Spaces.
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Local Market Navigation: Offer expert insights into the cultural nuances and digital ecosystems of Chinese-speaking crypto communities. Monitor campaign performance and adjust strategies to optimize results, improve ROI, and ensure quality.
Why Projects Need an Agency
Crypto projects, especially before Token Generation Events (TGE), face unique challenges in a highly competitive and fast-changing environment. Hiring a professional agency is often essential for developing a successful go-to-market (GTM) strategy. Below is an overview across strategy, marketing, launch and trading, user communities, market-making, and other areas.
Expertise and Strategy
Cryptocurrency marketing differs significantly from traditional marketing. Specialized crypto agencies deeply understand industry terminology, audience behaviors, and the dynamics of specific platforms such as Telegram, Discord, Reddit, and Twitter. They excel at crafting compelling narratives around complex blockchain technologies and tokenomics to generate interest and build trust. By targeting niche yet active audiences through dedicated crypto channels, they maximize impact ahead of TGE. Top-tier agencies create customized marketing plans based on project needs—whether ICO, NFT launch, DeFi protocol, or infrastructure milestones. Strategies are optimized for crypto audiences using content marketing, SEO, KOL outreach, social media engagement, PR, and paid ads.
Additionally, agencies help secure media exposure, establish industry influence, and manage public perception to counter negative stereotypes sometimes associated with the industry. For startups and small teams, partnering with an agency frees up internal resources to focus on product development and core operations while experts handle complex, time-consuming marketing tasks.
Launch and Trading
Agencies leverage existing relationships with centralized and decentralized exchanges to assist with listing processes. They drive pre-listing campaigns to generate market momentum and attract strong initial trading volume, laying the foundation for a successful launch. They may also advise on adjusting listing strategies according to market conditions—an important factor for sustained growth post-TGE.
By increasing project visibility and reaching broader audiences, agencies indirectly boost trading volume. Greater recognition typically leads to more potential traders. A strong, active community cultivated by the agency fosters lasting interest and loyalty, encouraging long-term trading activity over short-term speculation.
User Community
Crypto projects are highly community-driven. Agencies specialize in building and nurturing vibrant online communities on platforms like Telegram, Discord, Reddit, and WeChat. They moderate discussions, resolve issues, and cultivate a sense of belonging. Some agencies also help design airdrops, staking rewards, or whitelist campaigns to attract early adopters and token buyers. By clearly communicating a token’s value proposition, use cases, and underlying technology, agencies help build knowledgeable and engaged communities.
Market Making
Some projects may require liquidity support from agencies. Certain agencies work closely with market makers to maintain stable trading activity and prevent early sell-offs that could damage project reputation. The agency acts as a bridge between the project and market makers, aligning market-making strategies with TGE goals to ensure a smooth market entry.
Other
Agencies create data-driven roadmaps for the crypto market, aligning pre-TGE initiatives with long-term project objectives. They develop comprehensive GTM strategies and actively manage community sentiment, which is critical for maintaining credibility before TGE. Using real-time data, they optimize marketing efforts to ensure efficient resource allocation and maximum impact.
Overview of Chinese-Speaking KOL Agencies
The following section introduces select KOL agencies based on available data and information from the X platform, highlighting their expertise in cryptocurrency marketing. Note that information on some agencies may be limited, and inferences are drawn from public and incomplete sources. (Listed in no particular order.)
Mango Labs (@MangoLabs_)
Overview
Mango Labs is a Web3-focused marketing agency specializing in marketing and community engagement for crypto projects. Based in the Chinese-speaking region, it is recognized as a leading full-stack expert in Web3 growth and narrative development across the Asia-Pacific region. The agency focuses on pre-TGE marketing, leveraging KOLs on platforms like X and Telegram to boost project visibility. Mango Labs is known for connecting projects with mid-to-high-tier KOLs and excels at generating buzz through strategic content and community activities before TGE. Its professional approach to operating within the Chinese crypto community makes it a key partner for projects aiming to enter the Asian market.
Service Highlights
Narrative Development: Crafting multi-layered narratives tailored to different levels of understanding across Web3 domains.
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Chinese KOL Promotion: Deep understanding of individual Chinese KOLs and effective collaboration capabilities.
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Listing and MM Consulting: Past clients have achieved notable success in CEX listings and market cap management; professional advisory services available.
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User Communities: Maintains close ties and collaborations with trading communities in the Chinese market.
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Additional comprehensive services include:
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Strategic Narrative & Growth
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KOL Placement & Coordination
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Marketing Campaigns & Community Growth
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Event Organization & Operations
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More Services
Team Structure
Team members bring extensive industry experience from top-tier venture capital firms, exchanges, thought leaders, and incubators, offering unique insights across the Web3 ecosystem. With a lean and agile structure focused on the crypto niche, the team provides end-to-end support—from brand awareness to execution—through long-term partnerships. Key members include:
Business Model
Custom service packages based on the project’s stage and goals. Engagement terms range from short-term campaigns to long-term consulting. Fees are negotiated based on number of KOLs, content format, event plans, etc. Marketing plans may follow a campaign-based model, charging for KOL promotion, content creation, and event management. Total pricing is flexible, with the team typically taking a percentage of the marketing budget as a service fee.
Client Cases
Solv Protocol (@SolvProtocol)
Initia (@initia)
Sign (@ethsign)
Huma Finance (@humafinance)
Mew (@MewsWorld)
Sonic (@SonicSVM)
Aptos (@Aptos)
Hashkey (@HashKeyGroup)
Amber (@ambergroup_io)
Strengths
Degen team culture, strong network of crypto KOLs, advisory-level storytelling and marketing strategy, deep expertise and proven track record in the Chinese market.
JELabs (@JELabs2024)
Overview
JE Labs is a Web3-native marketing studio founded in 2024, dedicated to helping high-potential projects build brands, expand communities, and unlock long-term value. The studio specializes in KOL-driven marketing campaigns for blockchain startups targeting Chinese-speaking audiences, prioritizing community engagement. JE Labs plays a critical role for early-stage projects needing rapid community growth. Its pre-TGE marketing strategy includes establishing KOL partnerships and executing tailored social media strategies to increase brand visibility and user participation.
Service Highlights
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Strategic Consulting: Custom strategic guidance for early-stage Web3 projects, helping define brand positioning and market entry strategy in Asia.
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KOL Marketing: Maintains a curated network of crypto KOLs across major platforms, connecting them with projects to amplify reach and credibility. Designs KOL-centric campaigns to boost engagement and organic discussion, ensuring alignment with project vision and culturally resonant, community-focused messaging.
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Content Marketing: Produces custom-branded and organic content tailored to Web3 communities to attract and educate target audiences. For the Chinese market, they’ve created accessible educational materials blending technical blockchain concepts with easy-to-understand insights. Examples include “Exploring Asian Markets and the Web3 Marketing Green Paper,” published by JELabs.
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Public Relations: Offers full-service PR, helping projects enter the market, secure media coverage, manage press releases, and build relationships with crypto-focused publications—especially those influential in Chinese-speaking regions.
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Fundraising Support: Assists early Web3 projects in preparing and executing successful fundraising campaigns, focusing on building market momentum pre-TGE.
Team Structure
Unlike teams with dedicated KOL coordinators, digital marketers, and blockchain consultants, JE adopts a project-oriented approach, where each project manager oversees a project’s journey from 0 to N.
Business Model
Customized services and pricing based on project needs, designed to enhance brand presence, visibility, user growth, and trading volume through KOL campaigns, marketing strategy, events, and content. Offers tailored packages for pre-TGE launches. Typically charges a portion of the project’s marketing budget as a service fee.
Client Cases
Limited public data due to recent launch, but posts on X indicate collaborations with emerging DeFi projects, with campaigns emphasizing community interaction.
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Particle Network (@ParticleNtwrk)
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Aptos (@Aptos)
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Sonic Labs (@SonicLabs)
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Bedrock (@Bedrock_DeFi)
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0xScope (@ScopeProtocol)
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Bluefin (@bluefinapp)
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Astar Network (@AstarNetwork)
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Bedrock (@Bedrock_DeFi)
Strengths
Strong research capabilities. Founder has background in marketing and launching projects. Expertise in marketing design and community management. Team maintains close KOL relationships, having collaborated with over 400 KOLs and communities across key markets including China, South Korea, Southeast Asia, and CIS.
4XLabs
Overview
4XLabs helps global Web3 projects succeed in the Chinese market through integrated strategies. Going beyond traditional influencer marketing, it combines strategic positioning, data-driven community growth, capital networks, and ecosystem synergy to offer end-to-end solutions from market entry to scale-up. 4XLabs leverages localized KOLs on platforms like X and WeChat to support pre-TGE campaigns—critical for entering the Chinese crypto market.
Service Highlights
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Market Intelligence & Positioning: Project diagnostic reports and analysis covering regulation, competitors, localization roadmap, etc.
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Multi-Level Impact Expansion: Deploy KOL matrices to amplify project visibility and exposure through top-tier KOLs and media platforms.
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Ecosystem Integration: Connect with investors, exchanges, and partners in DeFi, NFT, and infrastructure sectors. Host or co-host events, AMAs, etc., to boost project awareness.
Team Structure
4XLabs' team consists of top-tier KOLs from the Chinese-speaking region. These veterans in the crypto space bring years of experience and solid expertise in crypto investment and research. Core team members include:
Business Model
4XLabs collaborates with partners through two main models to drive localization and growth for Web3 projects in the Chinese market:
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Strategic Advisor Partnership: Act as a full-service advisory team, delivering highly customized solutions for long-term strategic alliances (including exposure, growth, capital matching, and market integration).
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Marketing & Promotion Partnership: Amplify visibility via top-tier KOL networks, MCNs, and media platforms (content, events, promotions, etc.).
Pricing tends to favor token-based payments, negotiable based on vesting schedules or FDV, or settled in fully liquid tokens (e.g., USDC, BTC) either in one payment or in stages.
Client Cases
Pendle (@pendle_fi)
Hyperliquid (@HyperliquidX)
Puffer Finance (@puffer_finance)
Movement (@movementlabsxyz)
Solana (@solana)
Arbitrum (@arbitrum)
Aptos (@Aptos)
BTCFi ecosystem projects
Strengths
Highly localized strategy potential in Chinese-speaking regions. As a team composed of KOLs, 4XLabs has a clear edge—each member can drive community action through personal influence, helping global Web3 projects reach 80% of Chinese-speaking users.
LFG Labs (@dubailfg) / Snow Team (@snow949494)
Overview
LFG Labs is a global Web3 marketing agency focused on key markets including China, South Korea, Japan, and the Middle East. It excels at navigating the complexities of these diverse regions to advance Web3 projects. LFG Labs plays a key role in pre-TGE marketing by connecting projects with KOLs who have strong followings in crypto communities, boosting credibility and investor interest. LFG Labs supports Web3 ventures in thriving within their target markets.
Service Highlights
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Content Creation: Enhance brand authority in Web3 through data-driven content strategies.
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Media Distribution: Expand audience reach and amplify brand messaging through targeted media channels.
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KOL Marketing: Leverage KOL influence to drive engagement and credibility within Web3 communities.
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Community Management: Promote community growth using proven strategies across multiple countries and platforms.
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KOL Round Fundraising: Help projects execute and secure effective KOL round funding.
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Market Entry Strategy: Draw on extensive resources to deliver marketing, content, and other services using proven methods for lasting impact, enhancing brand awareness.
Team Structure
The LFG Labs team includes KOL managers, content creators, community administrators, project and market researchers, focused on platforms like Telegram and Twitter. Team members are globally distributed and seasoned OGs in the crypto space. Snow (@snow949494) is the founder of LFG Labs; other members’ information is rarely disclosed.
Business Model
Charges fees for KOL promotion and campaign execution. The team is known for substantial budgets allocated to KOL distribution (though actual service fees constitute only a small fraction). To achieve optimal results, the team recommends engaging at least 100+ KOLs collaboratively. Beyond basic KOL marketing, LFG Labs assists with KOL round fundraising, charging a commission, and offers additional paid consulting services.
Client Cases
Metis (@MetisL2)
API3 (@Api3DAO)
GALA Games (@GoGalaGames)
Aptos (@Aptos)
Stacks (@Stacks)
Mask Network (@realMaskNetwork)
Io.net (@ionet)
Movement (@movementlabsxyz)
VANA (@vana)
Solayer (@solayer_labs)
Strengths
Deep connections with KOLs, rich marketing resources, and expertise in community-driven marketing. Strong capabilities in pre-TGE marketing. Achieves this by delivering comprehensive marketing services tailored to the unique needs of China, South Korea, Japan, and the Middle East. Aims to act as a catalyst for client success in these dynamic markets.
Cipher Dance
Overview
Cipher Dance is a Web3 agency specializing in creative KOL marketing, offering one-stop services for projects entering the Chinese crypto market. The team uses unique content formats to generate project awareness and attention through KOLs, making it an ideal choice for projects seeking large-scale pre-TGE exposure.
Service Highlights
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KOL Marketing: Build links between brands and KOLs for maximum coverage. Cipher Dance has connected with over 2,000 vetted KOLs across English, Chinese, CIS, Turkish, and Southeast Asian markets. The team targets audiences by region, chain, and vertical. Offers consultation and execution for KOL round fundraising.
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Social Media Management: Craft compelling narratives and nurture active online communities. Strategically create and publish content on major social platforms. Boost brand loyalty through community engagement and management.
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Community Building: Build strong, active, and loyal communities around brands. Design and implement engagement programs. Support forum and group management. Organize online and offline events. Gather feedback to improve products and services.
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Media & PR: Shape public perception and secure valuable media coverage. Write compelling press releases and media kits. Build relationships with key journalists and outlets. Secure features and interviews in top publications. Monitor media mentions and manage public image.
Team Structure
The team comprises seasoned marketers with over six years of experience and a leading KOL network, including:
Business Model
Collaboration fees are customized based on different KOL campaigns, covering KOL partnerships and content creation. High-impact creative campaigns may command premium pricing, varying by scope of service.
Client Cases
RedStone (@redstone_defi)
Particle (@ParticleNtwrk)
Carv (@carv_official)
Chainbase (@ChainbaseHQ)
Space and Time (@SpaceandTimeDB)
Theoriq (@TheoriqAI)
Obol (@Obol_Collective)
Strengths
Data-driven approach turns creative ideas into tangible outcomes, expanding reach across channels. Successfully executes TGE marketing not just through PR and KOL networks, but by connecting and interacting with community users. Their method involves deep understanding of each project’s narrative, providing suitable KOL and media content strategies, and carefully planning and managing community activities.
TinTinLand
Overview
TinTinLand is a leading Chinese Web3 developer community and event organizer dedicated to increasing project visibility and influence. The platform offers educational courses, event planning, and PR services for overseas crypto projects entering the Chinese market. Focused on developers and project growth, TinTinLand’s mission is to empower Web3 developers by building developer communities and running targeted promotional campaigns. It plays a critical role in user acquisition and project adoption—core metrics for successful crypto marketing. This strategy aligns with industry demand for tailored approaches targeting technical audiences like developers. TinTinLand was also an early supporter of the Polkadot ecosystem.
Service Highlights
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Brand Promotion & Community Building: Establish and manage project communities in WeChat groups for technical discussions and resource sharing. Host online events and publish articles on social platforms to increase public awareness.
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KOL Collaboration: Partner with influential, narrative-driven KOLs to spark discussions around projects, create viral effects for key announcements, and drive user growth.
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Offline Conferences: Organize Asian tour events for projects in major cities like Shanghai, Hangzhou, Shenzhen, and Chengdu. Strengthen project presence in Chinese-speaking regions and facilitate direct communication between projects, users, and developers.
Team Structure
TinTinLand’s co-founders are veterans in the crypto industry with extensive experience in building and managing developer communities. They’ve brought numerous developers and early-stage projects into various ecosystems and created beginner-to-advanced coding courses for new developers. Current core team members include:
Business Model
TinTinLand offers various services based on project needs, including developer course programs, KOL outreach and management, media articles, and recent initiatives like China roadshows and campus tours. Each service has a different pricing structure. KOL marketing packages charge a percentage of the budget as a service fee. Roadshow costs vary by city and project requirements.
Client Cases
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Trained over 25,000 developers through courses for Starknet (@StarknetFndn), Rust (@playrust), Solana (@solana), enhancing Web3 talent pipelines.
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Collaborated with leading projects including Solana (@solana), Ton (@ton_blockchain), Sui (@SuiNetwork), Avalanche (@avax), Aptos (@Aptos), Story (@StoryProtocol), Boundless (@boundless_xyz), 0G(@0G_labs), ensuring high content quality and strong offline participation.
Strengths
TinTinLand is a seasoned developer community with a strong developer base and ecosystem partners. Among all its services—including education, PR, and hackathons—its most impactful offerings are the Asian tours and campus tours.
How to Choose a KOL Agency
For overseas projects looking to enter or expand in the Chinese-speaking crypto market, selecting the right KOL agency is crucial. Some agencies specialize in everything from pure KOL promotion to long-term strategic consulting, while others broadly cover Web3 development or digital marketing, and some are highly focused on KOL collaboration. Choosing the right agency requires evaluating their expertise, network, strategy, and alignment with project goals and the unique culture of the Chinese-speaking crypto market.
Before making a final decision, projects are advised to carefully consider the following key factors:
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Crypto Expertise: Ensure the agency has deep experience and understanding of crypto and Web3, not just general digital marketing. They should be familiar with industry nuances, jargon, and community behaviors. Projects should compare multiple agencies and choose one with a proven track record in crypto marketing, especially pre-TGE activities.
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Regional Expertise: Prioritize agencies with strong presence and networks in Chinese-speaking regions (including Mainland China, Hong Kong, Taiwan, Singapore), familiarity with local platforms (WeChat, Weibo, Douyin, Xiaohongshu), and cultural communication styles. Ability to craft culturally resonant messaging and understand local sentiment is crucial for success.
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KOL Quality: Verify the authenticity and quality of the agency’s KOL network, ensuring they work with KOLs who have genuine, active audiences. Request analytics on follower counts and engagement rates if possible. Confirm strong performance on platforms relevant to your target audience.
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Service Offerings: Assess whether the agency’s services match current project needs (e.g., pure promotion, strategic consulting, fundraising support, pre-TGE marketing, listing). Understand their pricing model (fixed, performance-based, token incentives, content output). Align budget with their pricing (smaller agencies may offer cost-effective solutions; larger ones provide broader services at higher cost).
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Team Professionalism: Choose a team with diverse backgrounds—crypto specialists, marketers, strategists—who understand both Web3 technology and community dynamics, and can tailor campaigns to the Chinese-speaking crypto audience.
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Transparency and Compliance: Ensure the agency offers clear communication, detailed reporting, and analytics to track campaign performance. Also confirm their ability to navigate China’s complex crypto regulations and avoid compliance risks.
As KOL-driven campaigns continue to grow in the crypto space, KOL agencies in Asia are becoming increasingly important in digital marketing. The Chinese-speaking KOL agency landscape is dynamic and rapidly evolving, with players like Mango Labs, JELabs, 4XLabs, LFG Labs, Cipher Dance, and Tintinland playing pivotal roles in crypto marketing. These agencies focus on pre-TGE activities, using KOLs to build trust, generate buzz, and boost community engagement, standing out in a region with a massive, crypto-literate audience. While all specialize in crypto and KOL-driven strategies, differences in scale, creativity, and platform expertise allow overseas projects to find tailored partners. For international projects, choosing the right KOL agency as an indispensable partner enables effective navigation of technological, community, and cultural complexities, achieving impactful pre-TGE marketing and sustainable growth. Projects should carefully vet agency partners based on crypto expertise, regional focus, and comprehensive service offerings to find collaborators who can effectively amplify their message and build strong communities.
Selected KOLs in the Chinese-Speaking Region
Beyond agencies, top individual KOLs also play a vital role in marketing, launching, and pre-TGE activities for crypto projects. For overseas projects entering the Chinese market, collaborating with these individuals can be a valuable supplement when budget allows. Below are brief introductions to two prominent Chinese crypto KOLs based on available information. More KOL profiles will be compiled later—feedback and suggestions welcome. (Listed in no particular order.)
0xCrypto Wizard (@Cryptowushi)
Overview
0xCrypto Wizard is a crypto-focused KOL with 31,900 followers. His tweets primarily target retail investors interested in earning future token airdrops or points by participating in testnets and events, providing step-by-step guides for participation.
Twitter Audience & Characteristics
His audience includes crypto enthusiasts, retail investors, traders, and Web3 participants, with a strong focus on DeFi and a notably Chinese-speaking demographic. Followers typically seek investment advice, participation guides, airdrop opportunities, project updates, or simplified project narratives.
Twitter Shout-outs
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Project Growth: Promotes early-stage crypto projects, encourages participation in testnets to uncover future growth potential. Posts often link to Telegram groups, Discord servers, or exchange referral codes (e.g., Binance).
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Promotional Content: Promotions may be organic or paid. Tweets are typically concise, timely, and attention-grabbing due to potential earnings from participation.
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Educational Content: Provides guides or insights on complex topics like DeFi or infrastructure. Shares curated instructions for completing testnet and event tasks to earn points.
Collaboration with Projects
0xCrypto prefers working with DeFi protocols to boost engagement. Promotions usually involve tweeting about token launches, airdrops, or community events, directing followers to Telegram or Discord. Affiliate marketing (e.g., Binance referral links) is common in his posts. His endorsement is likely to bring targeted retail traffic to projects.
Dayu (@BTCdayu)
Overview
Dayu is a well-known Chinese crypto KOL (representing a crypto OG) who has built a content-focused community centered on crypto insights, market analysis, and community interaction. He is renowned for providing highly valuable content and participation guidance to Chinese-speaking crypto audiences and is deeply involved in various DeFi protocols, making him a key opinion leader in the Web3 space. He currently has 268,000 followers on Twitter and runs a Telegram group with 23,163 members.
Twitter Audience & Characteristics
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Content appeals to Chinese-speaking crypto enthusiasts, including retail investors and Web3 participants, focusing on market trends, project analysis, and community-driven discussions.
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High engagement rate, evident from interaction metrics (likes, retweets, replies), showing clear traits of a crypto influencer. Dayu’s account is followed for valuable trading insights and project recommendations, attracting an active and responsive audience. High engagement indicates strong community trust and active participation in topics he discusses.
Twitter Shout-outs
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Posts content about various crypto projects, especially early-stage or high-growth-potential ones. His promotion strategy is targeted and strategic, often tied to his reputation for identifying promising opportunities.
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Highlights projects across different crypto sectors like DeFi, NFT, and GameFi, covering both mainstream cryptocurrencies and lesser-known early altcoins.
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Promotions are often data-driven, offering insights on price movements or project fundamentals. Communication is direct and professional, focused on delivering value.
Collaboration with Projects
Dayu also collaborates with other top KOLs to enhance project visibility through technical reports, narrative analysis, and community management. He maintains close ties with Followin, a crypto media firm, supporting market entry strategies and providing resources from Japan, South Korea, Vietnam, and beyond.
Visit https://btcdayu.gitbook.io/dayu for his personal investment guide, covering major exchanges, on-chain tools, wallets, DEXs, dashboards, investment theses, case studies, and research—highly beneficial for newcomers or professionals seeking systematic learning.
Major Chinese-Speaking Media Outlets
WuBlockchain (@WuBlockchain)
Overview
WuBlockchain (Wu Shuo) is a globally leading professional media outlet for cryptocurrency and blockchain, committed to “reporting facts close to the truth.” It delivers original, independent, and reliable coverage in both Chinese and English, with global recognition exceeding 1.5 million readers—covering 90% of industry professionals—and is a must-read for industry leaders.
Distribution Channels
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Official Website – Desktop news integration
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Mobile App – Mobile news integration
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Social Media – Interaction with industry users
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Audio/Video – Primarily podcast content
Service Highlights
Content creation, marketing services, advertising, news reporting, podcasts, interviews, strategic development, and resource integration.
Strengths
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Global Influence Hub: Regarded as the most influential overseas crypto media, supporting multiple languages (Chinese, English). Over 1.5 million loyal crypto readers, 90% professionals, 500k+ Twitter followers, and 50k+ local community members.
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Top Industry Reputation: Known for in-depth reporting and strong credibility.
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Leader Among Global Media: Ranks among the top in global crypto media, particularly strong on Twitter/X.
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High-Quality Global Audience: WuBlockchain attracts the highest-quality users, including Web3 HNWIs, VC firms, KOLs, and industry experts.
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Leading Dialogues Among Web3 Leaders: Engages blockchain leaders, shares insights, focuses on strategy, and drives forward-looking discussions.
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Top-Tier Content Quality: A team of Web3 researchers and media professionals produces original, in-depth content.
Pricing Model
Varies based on specific needs.
Client Examples (undisclosed)
ChainCatcher (@ChainCatcher_)
Overview - ChainCatcher:
Founded in 2018, ChainCatcher is a leading Chinese Web3 media and data service provider with over 1.2 million network users and more than 1.8 billion total reads. Widely recognized for cutting-edge, in-depth content, ChainCatcher has become a key information source for investors, practitioners, and developers. Team members are currently based in Mainland China, South Korea, Southeast Asia, and North America.
Overview - Rootdata (@RootDataCrypto):
Rootdata is a crypto asset data platform supported by the ChainCatcher development team. Committed to “making crypto investing simpler,” Rootdata handles over 4.3 million search queries monthly and has become the preferred data decision platform for 1.8 million crypto investors. Beyond ChainCatcher, Rootdata has established strategic partnerships with TokenPocket, ChainCatcher, Link3, CoinGecko, and Tokenomist, serving over 25 million global users.
Distribution Channels
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Official Website – Banners, news feeds, featured articles, trending topics
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Mobile App – Banners, news feeds, push notifications
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New Media – WeChat, vertical media, traditional media, overseas media
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Events – AMAs, community interactions, live streams, offline events
Service Highlights
News, contributed articles, interviews, project analysis, research reports, translations, Telegram AMAs, X Spaces, industry salons, and various ad formats on Rootdata.
Strengths
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Project Growth: Brings together high-quality industry media, community KOLs, social platforms, and audit firms, offering multifaceted resources to support community growth and talent acquisition, helping projects realize value from 0 to 1 and 1 to 10.
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Global Reach and Influence: RootData’s data and research have been cited or reported by authoritative industry and mainstream outlets including Binance Research, CoinDesk, CoinMarketCap, Cointelegraph, and The Wall Street Journal.
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Impact Metrics: Higher usage frequency and greater investor trust make Rootdata the top choice for beginners and experts alike, with over 1.5 million unique IPs and 45,000+ daily unique visitors.
Pricing Model
Varies based on specific needs.
Client Examples
PANews (@PANewsCN)
Overview
Launched in March 2018, PANews is a leading think-tank-style information platform in the blockchain and Web3.0 space, offering forward-looking insights and research reports for entrepreneurs and innovators. Both co-founders of PANews were awarded Forbes Asia's "30 Under 30."
Notably, PANews serves as the news platform under PANONY (@PANONYGroup), delivering timely content analysis for institutional and retail investors. Additionally, PANews is an official co-curator with Tencent News, focusing on daily blockchain news. PANONY, meanwhile, acts as an incubator, investor, and advisor for crypto and blockchain businesses, helping over 150 startups develop effective market entry strategies for successful launches, and providing consulting services on industry integration and expansion for Fortune 500 companies.
In short, PANONY provides project consulting services, while PANews offers media services.
Distribution Channels
Website, apps, social media platforms, etc.
Service Highlights & Strengths
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Breadth: Verified news by multilingual journalists; original content in Chinese, Korean, and English.
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Depth: In-depth commentary on key issues for entrepreneurs, developers, and executives.
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Height: Exclusive access to candid insights from Asia’s industry leaders.
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Communication: Brand identity, communication frameworks, content strategy, press releases and media relations, influencer/KOL relations, community, advisory/education/training, meetups/roadshows/conferences/speeches, relationship management, crisis management.
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Business Strategy: Business roadmaps, whitepaper consulting/auditing, due diligence, market research analysis, advisor introductions, strategic investors, endorsements, stakeholder mapping, risk identification.
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Marketing & Advertising: Bounty campaigns, airdrop services, digital ad buying and execution, channel marketing.
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Creative & Production: Corporate identity development, visual identity design, website design, app development, video production.
Pricing Model
Varies based on specific needs.
Client/Work Examples:
Foresight News (@Foresight_News)
Overview
Foresight News is a market-leading foresight service focused on future news and events, helping media, government, enterprises, and PR clients with forward planning. Covering future events from the UK, US, and globally, Foresight News helps newsrooms and PR offices plan coverage and optimize resource allocation to ensure timeliness and relevance.
Distribution Channels
Website, app, Foresight Wiki, Foresight Events, etc.
Service Highlights
Original articles, storytelling, interviews, research reports, news coverage, advertising, AMAs, Foresight events, custom events, content guidance, PR consulting, resource development, etc.
Strengths
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Professional, Research-Driven Content: Focuses on in-depth, research-based content, often presenting detailed reports on industry trends, regulatory changes, and developments from a more analytical perspective.
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Focus on Institutional and Regulatory News: Emphasizes institutional and regulatory developments in crypto—a niche often overlooked or underestimated by mainstream media.
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Signature Events: Hosts a flagship annual event in Hong Kong, bringing together top crypto figures. Foresight News also provides comprehensive coverage of events and their potential market impact.
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Insightful Opinions and Analysis: Offers a range of analytical content, including expert opinions and market insights, delivering deeper information than plain news reporting.
Pricing Model
Varies based on specific needs.
Client Examples
Undisclosed
Odaily (@OdailyChina)
Overview
Odaily is a leading Web3.0 content platform in the Asia-Pacific region, with an exclusive strategic partnership with 36Kr. Odaily focuses on producing news, in-depth analysis, and industry research covering blockchain technology, crypto assets, decentralized protocols, and other frontier fields. It is committed to providing integrated marketing services for leading industry players.
Distribution Channels
Website, app, social media, WeChat, traditional media platforms, etc.
Service Highlights
News, articles, research, banner ads, app pushes, AMAs, X Spaces, offline gatherings, hackathons, industry resource integration, etc.
Strengths
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Broad Market Coverage: Covers a wide range of topics including market trends, technical analysis, blockchain development, and regulatory updates, with special focus on China. Its global perspective gives readers deep insights into both local and international crypto markets.
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Clear, In-Depth Analysis: Often goes beyond basic news to provide thorough analysis of market events, trends, and emerging technologies. This thoughtful analysis helps readers understand fundamental drivers of market changes, offering greater value than surface-level reporting.
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Strong Local Network: Beyond its exclusive tech and finance media partnership with 36Kr, Odaily has extensive connections in both traditional media and the crypto ecosystem, providing exclusive insights and news not easily accessible elsewhere. Its close ties with key traditional media players in China’s fast-growing crypto market give it a unique edge.
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Innovative Content Formats: Uses diverse formats including articles, interviews, podcasts, and reports to cater to different reader and listener preferences. This variety helps attract audiences with differing tastes.
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