New Social Paradigm: From Web2 Walled Gardens to Web3 Civic Squares
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New Social Paradigm: From Web2 Walled Gardens to Web3 Civic Squares
What were Musk's underlying motivations for acquiring Twitter, and why does decentralized social networking represent an inevitable trend?
Navigating Web3 tides with focused insightsEditor's Note:
Over the past few decades, the internet has been a new continent, and these tech giants have acted like East India Companies—arriving in this new land to find nothing but digital serfs, allowing them to act with absolute impunity. Web3 empowers us to rekindle the glory of Athens in cyberspace: a free market equipped with currency (Bitcoin), governance systems (Ethereum), financial infrastructure (DeFi), entertainment ecosystems (GameFi/NFTs), and a protocolized public square (Social Protocol). We've already witnessed numerous success stories in currency, governance, finance, and entertainment. As an indispensable component, the public square is destined to bring about sweeping evolution and development in the future.
We are honored to share the Web3 social专题 research report by Bonfire Union, the ecosystem investment fund under Mask Network—one of the best Web3 social reports we’ve seen.
Report Download Link (Highly Recommended):(CN) Social Special Report: From Walled Gardens to Public Squares — Overview of Social Protocols by Mask / Bonfire Union.
Due to the length of the report (57 pages), we’ve distilled its key insights for you:
1. We trace the history of the internet from the 1960s to today, carefully examining the journey from the birth of ARPANET to the widespread adoption of the internet by households. Today’s Web2 internet, developed to solve certain issues from the Web1 era, has transformed from a protocol-driven world into one dominated by centralized platforms. Re-examining internet evolution through a historical lens reinforces our conviction that decentralized social networks are an inevitable next step.
2. Blockchain-based social protocols and applications deconstruct traditional social apps. The monolithic containers that once held user data are now shattered into modular components, reconnected via unified account systems to form a new blockchain-powered social ecosystem. Social networks powered by Web3 protocols—and open APIs accessible to multiple protocols—will unlock significant commercial value in the future.
3. We continuously emphasize Web3 composability. A blockchain-based social protocol ecosystem should look like this:
Humans are inherently social. In the Web2 world, social networking has long been hailed as the crown jewel of the internet. It is certain that billion-dollar companies will emerge in the social赛道 during the Web3 era. The opportunities stemming from social innovation will largely mirror—and surpass—past successes, creating massive potential for investment and entrepreneurship.
Mask Network will join forces with Tencent Research Institute this Wednesday (November 16) at 2:00 PM for a joint event featuring entrepreneurs from both Web2 and Web3, to discuss the insights from this report, analyze the aftermath of Musk's acquisition of Twitter, and explore the future of Web3 and social networking.
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