Seven Potential Sectors That Could Drive Mass Adoption of Web3's Future
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Seven Potential Sectors That Could Drive Mass Adoption of Web3's Future
The future of Web3 is about more than just PFP profile pictures, NFT markets, CEXs/DEXs, and DeFi protocols.
Navigating Web3 tides with focused insights
Written by: azf.eth
Translated by: TechFlow
The future of Web3 is about more than just PFPs, NFT marketplaces, CEXs/DEXs, and DeFi protocols.
For Web3 to reach mainstream adoption, more tools need to be built around a unified ecosystem.
I believe there are seven sectors within today’s emerging Web3 landscape that have billion-dollar potential. Let’s dive in.
1. Wallet Integration Ecosystem
Web3 enables BYOI (Bring Your Own Identity)—your digital assets and on-chain history travel with you. Interoperability allows you to transfer skins and achievements across blockchain-based games.
Today’s wallets only display your assets. In the future, they will offer:
1. Recommending other DApps based on websites you connect to and transaction history (recommendation engine)
2. Smartly highlighting assets most relevant for different dApps
3. Using trust scores to prevent scams and bad actors
4. Connecting to IRL (e.g., paying with crypto = Apple Pay)
5. Signing simple transactions without exposing your entire crypto portfolio
6. Wallet-first social media and e-commerce applications
2. NFT Community Management
Loyalty between communities and brands is at the core of how NFTs surpass traditional membership models. It's not just about the relationship between holders and brands, but also among holders themselves. Future tools will reflect this.
Currently, Discord + Twitter serve as makeshift solutions for community management. But a dedicated platform will emerge that can:
1. Manage member benefits
2. Facilitate digital and IRL experiences/events
3. Enable direct feedback between community and brand
4. Track all interactions between members and brand to better serve and reward them
5. Allow community members to become brand ambassadors and earn referral commissions
6. Leverage on-chain activity + Web2 data to grow both community and brand
3. Onboarding Experience for Web3 Users
Entering Web3 today is inconvenient—you must securely store your seed phrase, buying crypto is either time-consuming or expensive, and signing one malicious transaction could drain your entire portfolio.
Web 2.5 hosted wallets compromise full wallet ownership in exchange for traditional Web2 conveniences like customer support, password recovery, scam protection, and fraud insurance.
While this goes against pure Web3 ideals, it may be the only way to bring the masses into Web3.
4. Physical Digitization Platforms
NFTs have enabled a new wave of bottom-up brand building. Specifically, physical goods backed by NFTs will become a superior asset class.
Numerous tools and platforms need to be built around this physical-digital ecosystem:
1. Manufacturing physical goods linked to NFTs
2. Platforms to manage, trade, and burn NFT-backed physical goods
3. Using NFTs as metadata throughout a product’s lifecycle
4. Data analytics for consumer purchases/trading of these goods
5. Custom Blockchain Solutions
On-chain data is public, making many use cases requiring private data impossible. Certain gaming projects may have specific blockchain requirements. As niche blockchain use cases grow, so too will customizable blockchain solutions.
Deploying a blockchain will become as easy as launching a new AWS S3 bucket—just a few steps:
1. Transaction scale
2. Transaction speed requirements
3. Public vs. private
4. Interoperability with other blockchains
6. Credential Tokens
TokenProof enables NFT communities to collect IRL data securely and simply. Shopify has launched a storefront for access-tokenized products. This is just the beginning. We’ll see:
1. APIs offering credential token experiences to other dApps
2. Flexible filters based on multiple NFTs and holding timeframes
3. Tracking IRL attendance to enhance NFT value
4. Anyone in the community being able to create events
5. NFT-based discoverable events
7. Seamless Cross-Chain
In an ideal user experience, users shouldn’t need to know or care about the underlying blockchain—just like we don’t care whether a website runs on AWS or GCP, or whether its database is SQL or NoSQL.
Cross-chain bridges for currency, assets, and experiences will form the foundational layer of the Web3 experience. True interoperability is only possible when different blockchains work well together. We should be able to take our assets anywhere and seamlessly swap currencies as needed.
Conclusion
We’ve only scratched the surface of Web3’s future. Brilliant builders are quietly crafting incredible products during this bear market. Of course, it takes time—and time is needed before mass adoption arrives.
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