Seven Key Factors to Help You Determine Whether a Project Can Survive Bull and Bear Markets and Shine in the Next Bull Run?
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Seven Key Factors to Help You Determine Whether a Project Can Survive Bull and Bear Markets and Shine in the Next Bull Run?
Seven key factors can enable a project to survive the bear market and potentially succeed in the next bull market.
Navigating Web3 tides with focused insightsAuthor: Raymond Chng
Translation: TechFlow intern
Bear markets are long. Through research, I've identified seven key factors that can help projects survive the bear market and potentially succeed in the next bull run. This framework is not only for project teams but also serves as a reference for investors.
1: Sufficiently Funded Sector
A bear market may last up to 2–3 years. Projects need to sustain their current burn rate throughout this prolonged downturn until they achieve revenue growth, profitability, or secure the next funding round.
2: Actively Building the Product
A bear market is the best time to build. With less price excitement and media hype, there’s less distraction. Developers who focus on product, innovation, and iteration are more likely to succeed when market sentiment eventually turns positive.
3: Capable Founders/Team
We're all investing/speculating in startups. Personally, I believe we’re still searching for our “0 to 1” moment. Strong-minded founders and capable teams with the ability to continuously iterate are among the most critical factors for higher-probability investments.
If founders/team members have prior entrepreneurial experience in Web2 or Web3, the investability increases. Past building experience genuinely helps—especially in gaming.
4: Building and Maintaining Community
Building a community isn’t easy; maintaining it is even harder. Now is the ideal time to grow and retain community members. Those who remain during the bear market are likely your most loyal users/fans.
5: Establishing Partnerships
Strong teams continue building during bear markets. Forming partnerships and growing together during tough times can yield exponential results—don’t underestimate this!
6: Existing Users
If a project has users during a bear market, it will likely gain even more in the bull market. Having users indicates some level of product-market fit (PMF), allowing the project to focus on improving the product and scaling. This doesn’t mean projects without existing users can’t succeed—they’ll just need to work harder to find PMF, and investment in them may carry higher risk.
7: Projects/Founders Investing in Their Employees
Products are built by teams. If founders don’t invest in employees or fail to retain talent, how can the team build anything?
However, even if all seven factors are met, success isn't guaranteed—it simply means the probability of success is higher than for other projects. We’re likely still in the early stages of the crypto winter. Let’s stay united, maintain a healthy mindset, and build together.
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