A Token Launch Guide for Solana Ecosystem Builders
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A Token Launch Guide for Solana Ecosystem Builders
If you can't sustain the hype, even the best product in the world won't help.
Navigating Web3 tides with focused insightsAuthor: TM
Translation: AididiaoJP, Foresight News
In this article, I will freely share all my experience about launching cryptocurrency projects.
I'm tired of "launch platforms" scamming real builders.
If you're serious about building a crypto project or deploying your startup on-chain, this will be one of the most important articles you've ever read.
I've personally launched around 50 projects: from Memes to large-scale projects, from tiny 500k social media experiments to launches exceeding $30 million in market cap.
1. Pre-Launch: Why Launching Matters
In crypto, token launch is everything. Because within the first 24 hours after launch, your project will see its highest trading volume for a long time. All eyes are on you. Speculators speculate, technology gets tested—this is crypto's real use case.
If not for launching, why create a token at all?
Now, not every project needs a token. In fact, tokens can become huge burdens. Once you launch a token, it's permanently tied to your project. Everyone will measure your success by its price, which may reflect truth but is also misleading. Not everything can be achieved overnight.
"The best projects don't need tokens"—this is a myth.
Most consumer-facing projects should have tokens. It allows users to participate and own part of the ecosystem. On the other hand, enterprise-focused projects rarely benefit. They struggle to define real token utility and often launch tokens merely to exit into liquidity.
Your token launch will be the most important business decision you make in crypto.
You must clearly know:
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What you're doing
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Why you're doing it
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And how you'll execute it
2. Tokenomics and Supply Strategy
Golden rule: The project itself should hold no more than 30% of total supply.
You need most tokens circulating. If you hold 90% while only 10% circulates, that's terrible—Bitcoin's case doesn't apply here. You're not launching a store of value; you're launching an on-chain growth startup.
Quick numbers:
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Pump Fun's bonding curve typically sits around $75k–$100k market cap, roughly 50 SOL (dynamic).
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Aim to invest about 15 SOL (20–30% of your capital) distributed across 5–10 new wallets.
Key moves:
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Always fund from centralized exchanges (CEX).
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Why? So no one can trace these wallets back to you.
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Don't send all 15 SOL to one wallet then split—it should be sent as 3 SOL each to five separate wallets.
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Otherwise, funds later appear bundled.
3. Choosing a Launch Platform
Let's talk about launch platforms.
I've said it before—Pump Fun is currently the best option.
All others (Bonk, Jupiter, Believe, etc.) are scams—I've tested them all.
Here’s what NOT to do:
Never pay "launch consultants"
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They'll demand 1–5% of tokens plus extra compensation (ECA), then drain your project dry.
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Most have never successfully launched anything themselves—I’ve yet to see a great project they advised.
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The best launchers in this game are seasoned Meme coin traders, usually backed by their own circles.
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So don't pay consultants or beg for their attention—they'll eat you alive.
An analogy:
You can seek advice, but ultimately you must do it yourself.
Pump Fun doesn’t offer much guidance, but at least they don’t scam. No fees, no hidden percentages, no transaction taxes. Just that alone makes them the best.
Don't ask me about your "innovative new launch platform."
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This space doesn't need more launch platforms—Pump already provides everything needed for one-click launches.
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What we need are innovative projects launching there, with real developers and liquidity.
4. Launch: Execution Moment
This is it—the most important day.
Set aside 5–10 hours. Don't rush—every second counts.
Detailed steps:
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Fund your dev wallet with 0.5–2 SOL.
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Distribute remaining SOL across auxiliary wallets.
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Create Pump Fun accounts for each wallet before launch.
About sniper bots:
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Before: You'd immediately sell dev wallet tokens due to snipers.
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Now: Bots are rare unless your coin is heavily hyped.
Key strategy:
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Never announce your launch date.
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That's suicide. The best launches are stealthy—and always will be.
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I usually do soft launches, observe early dynamics, and only promote once I confirm no snipers.
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If bots appear, either wait them out or (for Meme coins only) sell dev wallet tokens. But serious projects should retain theirs.
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In high-hype cases, you can even launch multiple tokens (like Kanye did). Nobody cares which is the "original," especially for utility tokens.
5. Magic Numbers
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Dev wallet: < 5% of total supply
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Meme/art projects: Keep below 3%
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Total team: Max 20–30%
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Purchasing strategy:
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Start buying from auxiliary wallets—slowly.
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First buy: Up to 1–2 SOL max.
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Never let one wallet hold more tokens than the dev wallet. If so, split or rebuy.
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All actions manual. No bots/tools.
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Experience and instinct will protect you from snipers and suspicious patterns.
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Timing of announcement:
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When volume spikes and you feel the bonding curve nearing, announce on Twitter.
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Ensure everything is ready beforehand, especially your DEX banner (~$300, annoying but critical). It signals a "serious project."
6. After Launch
Prepare for chaos:
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1–3 sleepless nights
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Emotional rollercoaster: Love → Hate → Love → Death threats → Silence
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Market cycle: Momentum → Hype → Reversal → Despair → Rebirth
This is the cycle—same every time.
Crypto is purely trends and narratives.
If you can't sustain hype, even the best product in the world won't help. No project has gone viral purely on fundamentals in crypto. The few that did were pre-token.
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@TMtheOG
