CoinUp亮相Coinfest Asia 2025: Creative interactive activities become popular photo spots
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CoinUp亮相Coinfest Asia 2025: Creative interactive activities become popular photo spots
At the exhibition area, CoinUp set up an ice cream booth and interactive merchandise activities to attract visitors and create social buzz in a fun and engaging way, with continuous queues forming at the booth, making it one of the most popular check-in spots at the event.
Navigating Web3 tides with focused insightsAugust 21–22, 2025, Coinfest Asia 2025 was successfully held at Nuanu Creative City in Bali, Indonesia, attracting over 12,000 blockchain developers, investors, and Web3 enthusiasts from more than 90 countries. As one of the exhibitors, CoinUp made its debut under the theme "HOT $CP · Cold Vault," gaining widespread attention through a dual narrative of on-site experience and platform value.
At the exhibition area, CoinUp set up an ice cream booth and interactive merchandise activities, drawing crowds with a fun and relaxed approach while generating social buzz. The booth consistently had long queues, becoming one of the most popular check-in spots at the event. At the same time, the team directed participants’ attention toward the platform’s core strengths, showcasing progress in asset security, reserve transparency, and custody capabilities around the "Cold Vault" concept, conveying CoinUp’s long-term commitment to compliance and stable operations.
Coinfest Asia Onsite: Crowds, Heat, and Convenient Services
Under 30°C tropical weather, the venue saw dense foot traffic. CoinUp’s booth served not only as a brand showcase but also offered practical services such as outdoor charging stations, on-site consultations, and merchandise collection, attracting significant visitor engagement. Frequent queue scenes formed around the booth—this design enhanced interactivity and created greater space for deeper exchanges between the brand and attendees.
CoinUp Ice Cream Booth Becomes Event Highlight
The CoinUp ice cream booth emerged as a major talking point during the event. With photo-friendly booth design and branded merchandise, it quickly became a social media hotspot. For attendees, the ice cream not only helped beat the heat but also created opportunities for spontaneous interaction with staff, perfectly aligning with the event’s goal of fostering communication through experiential engagement.
Balloon Drop and Raffle Ignite Excitement
The sky balloon drop and live raffle orchestrated by CoinUp marked the peak of onsite interaction. Participants earned raffle entries when balloons landed, with prizes including limited-edition merchandise and platform benefits. This activity received enthusiastic responses onsite and quickly sparked secondary sharing on social media, being widely reposted and discussed, further amplifying the brand’s influence beyond the venue.
CoinUp Turns "Fun" Into "Trust": The Tangible Expression of Cold Vault
"Cold Vault" is more than just a slogan. Through display panels, on-site explanations, and one-on-one consultations, CoinUp clearly communicated its investment in asset custody and risk control. By combining the visual and experiential element of "cold" with a safety narrative akin to a "cold storage vault or safe," the brand strengthened memorability and made abstract security assurances more tangible, helping transform fleeting interest into deeper trust.
The CoinUp ice cream booth became a high-traffic attraction, drawing steady crowds and generating abundant photos and short video content that fueled ongoing social media and press coverage. Charging stations and interactive mini-games encouraged visitors to linger, increasing natural conversations with staff. The raffle and redemption segments further deepened engagement, allowing CoinUp to accumulate richer touchpoints and memorable moments throughout Coinfest Asia 2025.
Market Response and Expansion in Indonesia
During the event, CoinUp’s platform token showed strong performance in the secondary market, repeatedly hitting new highs—amplifying the on-site buzz. As an important growth market in Southeast Asia, this physical presence not only boosted brand visibility but also provided practical insights for future local collaborations, marketing initiatives, and user expansion.
CoinUp used "cool experiences" to close the gap with users and "vault-like security promises" to earn their trust at Coinfest Asia 2025. By seamlessly integrating creative experiences with security messaging, the event generated immediate community热度 while transforming brand credibility into tangible trust. "HOT $CP · Cold Vault" effectively converted offline interactions into clear brand recognition, demonstrating CoinUp’s dual strength in innovative communication and robust security, providing solid momentum for future market advancement and injecting real impetus into CoinUp’s long-term development in Indonesia and across Southeast Asia.
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