TOKEN2049 Singapore concludes: CoinUp redefines a warm-hearted exchange with "Crypto Oasis"
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TOKEN2049 Singapore concludes: CoinUp redefines a warm-hearted exchange with "Crypto Oasis"
From a secure and reliable Web3 trading platform to an ecosystem expansion connecting traditional finance and everyday life, CoinUp is accelerating the construction of a "crypto oasis" where trust and innovation coexist.
Navigating Web3 tides with focused insightsTOKEN2049 Singapore concluded successfully on October 2, with CoinUp making a stunning debut as a platinum sponsor, showcasing its refreshed brand image and the "Crypto Oasis" ecosystem vision. The event attracted over 25,000 Web3 pioneers, investors, and industry leaders from more than 160 countries worldwide. Through an immersive booth experience, keynote speeches, and an After Party celebration, CoinUp conveyed the concept of a "warm-hearted exchange" with both professionalism and warmth. From secure Web3 trading platforms to expanding ecosystems bridging traditional finance and daily life, CoinUp is accelerating the construction of a trusted, innovative "Crypto Oasis."
Brand Renewal: Making Trust Tangible, Making Trading Warm
In the central area of the fifth floor at TOKEN2049, CoinUp's booth became the visual highlight of the "Crypto Oasis," blending fresh green tones with natural elements to create a safe and welcoming immersive experience. The new logo uses minimalist lines to convey order and strength, while the green color symbolizes hope and vitality, embodying the brand philosophy of "security, professionalism, and warmth."
The newly unveiled mascot—Otter (TA)—quickly became the center of attention with its adorable appearance, winning affection from users across different countries who stopped to take photos. It symbolizes protection and closeness, reflecting CoinUp’s commitment to safeguarding user assets: as securely as an otter holding a shell, as warmly as an oasis growing in peace.
Simultaneously, the new UI was launched, offering smoother interactions and clearer hierarchical structures, allowing users to feel confidence in every operation. CoinUp refers to this as "leaving complexity to the system, returning convenience and stability to users."
Interactive segments at the booth were full of fun: LED screens vividly illustrated the story of the otter protecting the oasis; limited-edition merchandise and check-in activities drove enthusiastic participation; and the roundtable discussion zone built bridges for collaboration between projects and institutions. The booth attracted over 5,000 visitors, generating more than 5 million social media impressions with an interaction rate as high as 80%. Behind this buzz lies the trust bond forged by CoinUp through sincerity and expertise—whether beginners or institutional investors, everyone can feel warmth and security within the "Crypto Oasis."
Crypto Oasis Ecosystem: Seamless Connection from Trading to Life
CoinUp’s presence at TOKEN2049 was not just a brand showcase but also a reflection of its ecosystem. Under the vision of the "Crypto Oasis," CoinUp is building a financial ecosystem integrating spot trading, derivatives, and real-life scenarios.
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Exchange: The core of the oasis, serving millions of users and aggregating liquidity and trust; the upgraded version launching October 3 offers easy access for beginners, flexible operations for experts, and compliance support for institutions.
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CP Chain: The foundation of the ecosystem, supporting diverse scenarios such as DeFi, RWA, and GameFi; the L1 public chain launched in July delivers 1000+ TPS, 0.5-second confirmation, and EVM compatibility.
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Financial Services and Smart Tools: From Listing to Futures, CoinUp provides diverse asset options and risk hedging tools, enabling global crypto and financial transactions within a single account.
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Platform Token CP: Possessing attributes of both platform token and public chain ecosystem token, integrated across Launchpad, staking, and governance, forming a sustainable ecosystem loop.
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Foundation and Research Institute: Incubating innovative projects.
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CP Labs: Providing resources and educational support for developers and users.
Through this multidimensional strategy, CoinUp is transforming "trading" from cold, mechanical actions into a shared, co-created, and mutually beneficial oasis experience. Whether market newcomers or institutional investors, everyone can find their place within this system.
Keynote Speech: From Listing to Futures, Building a Comprehensive Trading Ecosystem
On the main stage of TOKEN2049, CoinUp delivered a keynote titled "From Listing to Futures: Building a Comprehensive Trading Ecosystem," sharing the platform’s four-year evolution and future vision. The speech reviewed CoinUp’s journey from establishing secure and compliant foundations, rapidly expanding in the spot market, to achieving innovative breakthroughs in derivatives and smart tools. CoinUp emphasized that CEXs are not merely matching platforms but financial hubs connecting asset discovery and strategy execution.
"What users need is the opportunity to trade globally with one account," said CoinUp. "From mainstream coins and RWA listings to flexible hedging via Futures, and on-chain scenarios powered by CP Chain, CoinUp seamlessly connects trading with life." The speech also outlined the dual-engine landscape of CeFi and DeFi, where CP Chain’s high performance and AI-powered risk control will continuously expand ecosystem boundaries, empowering users throughout their investment-to-consumption journey.
The four pillars articulated by CoinUp—"spot, futures, financial services, and smart tools"—actually provide users with a complete path from asset discovery to strategy execution.
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Listing marks the starting point for projects entering the market, offering users rich channels for asset discovery;
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Futures serve as the hub for strategy and risk management, helping investors generate predictable returns amid volatility;
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AI-driven smart trading tools and the CP Chain public chain further bridge the gap between CeFi and DeFi, becoming technological keystones for the future.
"We believe a truly warm-hearted exchange does more than offer price discovery—it helps everyone find their own value proposition." These final words became the most quoted line of the day.
Top DJ Night: A Cross-Domain Resonance of Electronic Music and Crypto
Under the night sky of Singapore’s Bugis district, green lights flowed and rhythms pulsed. "Four Years Together · Reborn and Set Sail—Top DJ Night" became one of the hottest side events of TOKEN2049. Inspired by the "Crypto Oasis," the venue blended fresh green tones with futuristic stage design, featuring the otter TA dancing across giant LED screens, merging electronic music with the brand story into an immersive celebration.
World-renowned DJs Blasterjaxx and Ukraine’s electronic queen Juicy M delivered powerful Big Room House and Electro House performances, drawing hundreds of Web3 pioneers, investors, and community members who gathered to experience CoinUp’s brand spirit—freedom, connection, and vitality—through music and light.
CoinUp’s fourth anniversary celebration became a highlight moment, as founder and CEO Queenie joined the team on stage to cut the cake and launch a CP token giveaway (18,888 tokens), igniting the crowd. Music transcended borders, crypto connected hearts, and the party became a global community nexus, catalyzing collaboration and extended trust.
Oasis Reborn: A Future Driven by Trust
From immersive booth experiences to rational insights from keynotes, and emotional resonance at the DJ night, CoinUp painted a clear picture of the "Crypto Oasis" at TOKEN2049. Over the past four years, CoinUp’s brand footprint has spanned Hong Kong, Singapore, Dubai, Turkey, and Bali. Each summit and event has extended trust and nurtured ecosystem growth. On October 3, the new app and official website launched simultaneously, further implementing the user-centric "warm and reliable" strategy, making every transaction lighter and more secure.
"We hope that when users enter CoinUp, it feels like stepping into an oasis: safe, and full of growth potential," said CoinUp founder and CEO Queenie. "We are making complex trading simple and putting the keys to wealth within reach." Looking ahead, CoinUp will continue its multidimensional strategy—exchange, public chain, foundation, and Labs—to nurture user trust and expand the frontiers of Web3.
Four years of journey—just the prologue. In this oasis of the future, trust is growing, and the future is unfolding.
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