Making crypto with warmth: Looking back at CoinEx's brand value built on education, philanthropy, and long-termism at its 8th anniversary
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Making crypto with warmth: Looking back at CoinEx's brand value built on education, philanthropy, and long-termism at its 8th anniversary
Preserve the "human touch" for this industry, and also lay the foundation for long-term trust.
Navigating Web3 tides with focused insightsAt the milestone of CoinEx's 8th anniversary, the platform has not only achieved a symbolic passage of time but also earned multiple external recognitions within the industry.
Since 2025, CoinEx has successively received industry awards including the "Best Cryptocurrency Exchange" by U.Today and the "Best Centralized Exchange (CEX)" awarded by BeInCrypto. These accolades are not based on isolated products or short-term growth metrics, but rather reflect the platform’s comprehensive performance across dimensions such as security, user experience, long-term operational stability, and global influence.
Against the backdrop of high volatility and rapidly shifting narratives in the crypto industry, such recognition offers a tangible lens through which to examine CoinEx’s development path—
After eight years, the evaluation criteria for a trading platform are shifting from “growth speed” to “long-term trust.”
As technology advances, “human warmth” becomes a new imperative
In mainstream crypto discourse, concepts like “efficiency,” “returns,” and “technological breakthroughs” have long dominated, while “education,” “philanthropy,” and “social responsibility” are often treated as peripheral. However, as Web3 evolves from early-stage geek experiments toward broader societal applications, a pressing question emerges:
As technical barriers rise, is the crypto world drifting further away from its original ideals of “fairness and accessibility”?
An increasing number of industry observers note that long-term trust stems not only from product capabilities and technical architecture, but also from how platforms engage those who have yet to be meaningfully included in the system. CoinEx’s eight-year journey—particularly its sustained investments in education and philanthropy—offers a time-tested case study in addressing this challenge.
Fairness and Accessibility: The Real-World Challenge of Implementing Web3 Ideals
In theory, blockchain carries expectations of “decentralization” and “financial inclusion.” Yet in practice, participation barriers in the crypto space remain significant.
On one hand, disparities in internet access, electricity, and digital devices persist globally; on the other, growing product complexity and jargon exclude many potential users from entering the Web3 ecosystem. Multiple industry studies suggest that without systematic infrastructure development and educational support, “decentralization” may benefit only a select few, failing to become a truly inclusive tool.
CoinEx’s initiatives in education and philanthropy directly address this structural imbalance.
CoinEx Charity: Sustainable Philanthropy Grounded in Eight Years of Long-Termism
At the occasion of its 8th anniversary, CoinEx’s charitable efforts have evolved beyond sporadic actions into a continuous, verifiable, and long-term strategy.
In 2025, CoinEx Charity systematically advanced global philanthropic initiatives under its "Bridging Hope" program, with charitable activities spanning 7 countries and regions across Asia, the Middle East, and Africa—including Indonesia, the Philippines, Thailand, Vietnam, India, Benin (Africa), and parts of the Middle East. Key focus areas include Starlink network deployment, Web3 education support, post-disaster recovery, and environmental conservation.
Over the year, more than ten on-site philanthropic projects were implemented, covering network infrastructure upgrades at universities and K–12 schools, blockchain and digital literacy courses, donations of teaching materials, and community and environmental restoration initiatives. These efforts do not directly drive transactions or product adoption, but consistently respond to real-world issues such as educational equity, the digital divide, and long-term capacity building.
Starting with Connectivity: The Real-World Significance of Infrastructure
In the digital world, internet access is the foundation for all educational, informational, and financial activities. CoinEx Charity begins at this most fundamental level—establishing stable connectivity in underserved regions through Starlink satellite internet deployment.
These projects have been rolled out in Benin (Africa), various locations in the Philippines, remote areas of West Java in Indonesia, and select regions in the Middle East, with collaborative mechanisms established alongside local schools and communities. From a philanthropic research perspective, these initiatives address a core issue: without internet access, discussions about Web3, fairness, and opportunity lose their real-world grounding.
Digital and Web3 Education: From “Access Rights” to “Understanding Rights”
Beyond infrastructure, CoinEx Charity simultaneously advances digital and blockchain education. In 2025, its courses and training programs reached campuses across Southeast Asia, South Asia, and Africa, covering topics such as blockchain fundamentals, digital security, basic financial literacy, and introductory tech applications.
These curricula are not designed to promote trading or platform usage, but instead emphasize understanding technological principles and risk boundaries. From third-party perspectives, this non-marketing-oriented education aligns more closely with public knowledge building than user acquisition.
Expanding Philanthropy: Long-Term Engagement in Communities and the Environment
Beyond education and digital infrastructure, CoinEx Charity has extended its impact into community development and environmental protection. For example, community-led environmental restoration projects in parts of India demonstrate the organization’s willingness to engage meaningfully across diverse social issues.
In corporate social responsibility research, cross-sector, non-instrumental actions like these are often seen as authentic expressions of brand values, rather than temporary alignment with trending causes.
International Recognition, Awards, and Transparency: External Validation of Sustained Commitment
As its philanthropic initiatives progressed, CoinEx Charity's 2025 activities received extensive coverage from international media outlets including Bloomberg and The Block, reaching an audience in the **hundreds of millions** cumulatively throughout the year.
Meanwhile, CoinEx itself earned award recognition from industry publications such as U.Today and BeInCrypto during the same period. This dual external validation—across both business performance and philanthropy—mutually reinforces credibility at this 8-year milestone.
Through multilingual content dissemination, periodic reviews, and transparent information disclosure, CoinEx continues to strengthen transparency and accountability, positioning its philanthropy and brand-building efforts closer to institutional-grade operations rather than short-term PR campaigns.
Brand Warmth and Long-Term Trust: An 8-Year Perspective
In the fiercely competitive and emotionally charged crypto industry, simply operating continuously for eight years is itself a form of selection. Throughout this journey, CoinEx has chosen to treat education, philanthropy, and long-term security investments as core components—not add-ons.
From a long-term view, these efforts may not yield immediate business returns, but they steadily accumulate value in several key ways:
- Expanding the pool of potential Web3 participants
- Deepening public understanding of digital technologies and associated risks
- Building brand trust that extends beyond transactional contexts
Conclusion: Preserving Humanity in Technology at the 8-Year Mark
The future of Web3 depends not only on protocol efficiency or the pace of financial innovation, but also on whether it chooses to address real-world inequalities and divides.
At CoinEx’s 8th anniversary, the industry awards it has received and its ongoing commitment to education and philanthropy send a clear message:
When a crypto company chooses to consistently invest in education, philanthropy, and social responsibility beyond technology, it preserves the “human warmth” of the industry—and lays the foundation for long-term trust.
In an industry defined by uncertainty, this warmth may well be the rarest and most valuable asset—one worth validating over the long term.
About CoinEx
CoinEx was founded in 2017 as a user-centric, award-winning cryptocurrency exchange. Since its launch from ViaBTC, one of the leading mining pools in the industry, CoinEx has been among the first exchanges to publish **Proof of Reserves**, committed to ensuring 100% security of user assets. Today, CoinEx supports 1,400+ cryptocurrencies and serves over 10 million users across 200+ countries and regions with professional-grade products and services. CoinEx also features its native utility token CET, which incentivizes user participation and fuels the ongoing development of the platform ecosystem.
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