Innovation, Integrity, and Vision: CoinEx CEO Haipo Yang's Success and Reflection
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Innovation, Integrity, and Vision: CoinEx CEO Haipo Yang's Success and Reflection
In an exclusive interview with BeInCrypto, Yang Haipo shared his entrepreneurial journey, the challenges he faced, and the values driving the company's vision and future development plans.
Navigating Web3 tides with focused insights
CoinEx CEO Yang Haipo is a seasoned leader in the cryptocurrency industry, renowned for his deep technical expertise and pioneering spirit. A mathematics graduate from Northwestern Polytechnical University, he previously held key positions at Tencent and Futu Securities before entering the Bitcoin space. As CTO of Zeus Technology, he transitioned from mining hardware to founding ViaBTC, subsequently expanding his vision by establishing CoinEx, CoinEx Wallet, CoinEx Smart Chain, and ViaBTC Capital—building a comprehensive, internationalized ecosystem.
Having stood the test of the market for seven years, CoinEx has distinguished itself in a fiercely competitive landscape by offering a rich selection of high-quality assets and cultivating a solid, extensive global user base.
Recently, CoinEx has demonstrated significant growth and has been recognized by media as one of the top cryptocurrency exchanges of 2024. Its platform strategy and native token CET have drawn considerable attention, positioning it as a potential dark horse in the evolving exchange landscape.
In an exclusive interview with BeInCrypto, Yang shared insights into his entrepreneurial journey, challenges faced, and the values driving the company’s vision and future development plans.
Looking back, how have you personally and professionally evolved since starting your entrepreneurial journey? What key factors do you believe contributed to your professional success?
The crypto industry has truly reshaped my life path. With a technical background, I was deeply passionate about coding and technical details before launching my venture. However, as CEO of CoinEx today, I must focus not only on technology but also on business operations and market strategy.
Beyond that, I now lead a diverse and talented team. Team management and leadership have become integral parts of my daily responsibilities. I constantly consider how to motivate team members, assign tasks effectively, resolve conflicts, and foster a culture of trust and collaboration. I face critical decisions regarding product direction and market expansion—each demanding sharp market intuition and strong decision-making capabilities.
I’m grateful to have realized my potential within this wave of innovation. From past to present, my curiosity toward cutting-edge technologies and emerging trends remains unchanged. It is precisely this curiosity and passion for research that have enabled me to build outstanding products and a successful company.
Over the years you’ve been involved, how have opportunities and risks in the crypto industry evolved? How do you view them?
Over the past decade, we've clearly witnessed legendary opportunities and wealth stories created by the crypto industry. In its early days, the sector was filled with grassroots success tales and money-making narratives. Many ordinary individuals achieved financial freedom or even became billionaires through cryptocurrencies. This phenomenon attracted not only massive retail investors but also institutional players and traditional finance, accelerating the industry’s overall development.
At the same time, however, we've also seen numerous financial collapses and instances of wealth vanishing overnight. The extreme volatility and uncertainty of crypto markets mean investors can experience dramatic shifts in fortune within short periods. These events remind us that emerging industries inevitably go through complex and unstable phases in their early stages. Various factors—including developmental stage differences, human nature, regulatory hurdles, and adoption barriers—pose ongoing challenges and risks for the crypto space.
Yet these risks don’t define the entire industry. We believe that through technological innovation, compliant operations, and user education, the crypto industry holds immense potential and a bright future. As technology advances, regulations mature, and public understanding deepens, the market will grow more stable and sophisticated. CoinEx is committed to providing a secure and reliable trading platform, helping users navigate market changes and seize long-term growth opportunities.
After seven years of leading CoinEx, the exchange has steadily advanced. Can you share some key lessons learned?
As a well-established exchange with seven years of market experience, professionalism, dedication, and rigor form the foundation of our success. These principles are deeply embedded in every aspect of our operations—from strategic planning and team building to product design, technical architecture, and customer service. CoinEx strives for excellence across all domains, ensuring leadership in platform security, stability, and performance.
For example, we're dedicated to delivering the most professional products and the simplest trading experience. By deeply analyzing user needs, we provide tailored offerings while adhering to our “good, fast, comprehensive” listing principle. We carefully select high-quality projects and streamline trading processes so both beginners and experienced traders can easily use our platform.
This approach has helped us build a broad network of market resources and excellent partners. Collaborating with top-tier global projects and service providers, we offer diverse products and services, ensuring each partner delivers tangible value to users. Moreover, our global strategy and professional execution teams are key to our international success. We implement localized strategies for each region, flexibly adapting to local regulations and market dynamics, enhancing brand visibility and recognition worldwide.
Additionally, CoinEx emphasizes maintaining an innovative mindset, staying ahead of industry trends, and holding ourselves to the highest standards. This enables us to maintain a leading position in a competitive market and continuously create new value for users.
Can you highlight some of CoinEx’s achievements over the years? Are there any milestones or data points you’re particularly proud of?
First, user growth stands out as one of our proudest achievements. Since its founding in 2017, CoinEx has grown to serve over 10 million registered users from more than 200 countries and regions globally—a testament to the widespread recognition and trust our platform has earned.
Second, our performance in trading volume and market share has been exceptional. CoinEx has maintained steady transaction growth and achieved significant breakthroughs in market share. Our spot, margin, and futures trading platforms hold prominent positions in the industry, with daily trading volumes reaching tens of billions of dollars. These figures reflect both our market influence and users’ strong confidence in our platform.
In terms of asset listings, CoinEx has onboarded over 1,200 digital assets, covering trending sectors such as Layer-2, modular blockchains, parallel EVMs, Solana ecosystem, AI, DePIN, and meme coins. CoinEx is often among the first platforms to list the hottest tokens, allowing users to capture early gains from newly launched projects. Many high-potential projects are prioritized on CoinEx before appearing on other major exchanges, enabling our users to benefit from peak growth periods. While we emphasize comprehensiveness, we remain cautious and thorough—each new token undergoes strict review and evaluation to ensure safe and reliable investment options for users.
In technological innovation, we’ve reached important milestones. The CoinEx team consistently focuses on enhancing platform performance and security, launching a series of forward-thinking and innovative products and services. For instance, we were among the first to introduce AMM (Automated Market Maker)-based trading products, improving user experience and market liquidity. We’ve also actively explored innovations in blockchain technology, DeFi, and NFTs, launching multiple pioneering projects and solutions.
On compliance, CoinEx embraces regulation and works closely with regulators worldwide to ensure legal and compliant operations. We’ve obtained licenses and certifications in multiple jurisdictions, providing users with a secure and trustworthy trading environment. This strengthens our international reputation and lays a solid foundation for further global expansion.
Looking ahead, what is CoinEx’s primary goal? How do you plan to stand out in a highly competitive market?
Our goal is clear: to build a reliable and professional cryptocurrency trading platform. The principle of “user-first” guides every decision, innovation, and action we take. If the past seven years laid a solid foundation, we are now in an exceptionally stable position—mature in user base, global infrastructure, listing strategy, operational model, and technical support. In the coming years, I believe we’ll see significant growth, with notable improvements in CET performance, market ranking, and brand awareness. Here are several key initiatives:
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We will continue heavy investment in blockchain technology and platform performance to enhance the security, stability, and efficiency of our trading systems.
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We will actively collaborate with regulators globally to ensure full compliance. By obtaining more licenses and certifications, we aim to strengthen user trust in our platform.
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We will dedicate ongoing resources to expand the CoinEx ecosystem and broaden CET use cases, increasing its demand and liquidity to support sustained future growth.
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We will launch more incentive programs to encourage user participation in platform development, promoting healthy ecosystem growth and fostering long-term user engagement and recognition.
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Brand building and marketing will be key priorities. Through systematic, efficient localization, innovative online and offline events, co-branding initiatives, and sponsorship of major events, we will amplify our outreach, convey CoinEx’s brand values, and elevate our visibility and reputation.
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We will further consolidate our market position by partnering with top-tier projects and institutions in the industry.
We’ve noticed CoinEx sponsors major events and global charity initiatives. How do you define CoinEx’s brand ethos and corporate responsibility? What impact do these efforts have on the crypto industry and CoinEx itself?
As mentioned earlier, we operate CoinEx with rigor, focus, and responsibility, guided by a long-term vision. This mindset permeates every level of the organization.
In philanthropy, CoinEx is one of the most committed companies in the crypto industry. Upholding the principle of “technology for good,” we leverage blockchain technology and resources to help those in need. We’ve initiated and participated in numerous charitable projects—from donating medical supplies to supporting education—spanning many countries and regions. Notably, the establishment of the CoinEx Charity Foundation marks a deeper commitment to systematic and sustainable philanthropy, aiming to assist more people in need.
For example, we responded swiftly to the COVID-19 pandemic and natural disasters by providing emergency supplies and financial aid for recovery efforts. CoinEx Charity has launched multiple education support programs, helping students in underdeveloped regions access better learning resources. We’ve donated books, school supplies, and scholarships to help students complete their education and transform their lives.
In Africa, we’ve established scholarship programs supporting academically gifted but financially disadvantaged students pursuing higher education. We also partner with environmental organizations to fund reforestation and ocean cleanup projects, and promote the transition of crypto mining toward renewable energy sources.
Regarding event sponsorships, we believe sports embody values aligned with crypto—persistence, innovation, and self-transcendence. Therefore, CoinEx actively sponsors various sports events to promote crypto culture and build closer connections with global users. Our sponsorships include international marathons, the 2024 Chinese Professional Baseball League (CPBL) All-Star Game, esports tournaments like “League of Legends” and “Dota 2,” and major blockchain summits and forums—all aimed at advancing blockchain technology exchange and cooperation.
CoinEx goes beyond trading; we actively fulfill our corporate social responsibilities. By supporting initiatives in sports, education, pandemic relief, and environmental protection, we aim to demonstrate that we are a platform built for long-term growth. We hope our actions show that the crypto industry can drive positive change and make meaningful contributions to society.
CET (CoinEx Token) is currently viewed by some market experts as a token with significant growth potential. What are your thoughts on this?
The fact that people hold this view suggests they’ve observed us closely. I hope CET holders feel a deep sense of alignment with CoinEx. Holding CET reflects not just price potential, but a deeper, well-analyzed judgment rooted in long-term observation—one that recognizes the platform’s sustainable development.
CET is more than just our native exchange token or core utility—it symbolizes our commitment to users and serves as a vital tool to connect and incentivize them. By holding and using CET, users enjoy exclusive benefits such as reduced trading fees, VIP privileges, and priority access to platform events. These perks enhance user experience and strengthen their sense of belonging. We want CET holders to see themselves not merely as users, but as essential members of our community, growing alongside us.
We firmly believe in a mutually empowering relationship between CET holders and CoinEx. By participating in platform activities and using CET, holders strengthen our ecosystem, while CoinEx continuously innovates to deliver greater value and opportunities to them. This synergy is key to our success and the foundation of our shared growth.
Currently, CoinEx retains a portion of CET tokens primarily for team incentives and marketing. We have no plans to sell these CET tokens on the open market. This stance underscores our confidence in the long-term growth of both CET and CoinEx, as well as our commitment to our user community. We will continue investing in expanding CET’s application scenarios, boosting its demand and liquidity, ensuring its sustained growth—which we believe the market will increasingly recognize and validate.
What do you believe are the most important factors for investors when making investment decisions today?
In our industry, it's hard not to be tempted by short-term profit opportunities, which truly tests an investor’s skill and judgment. While individual high-risk, high-return investments may succeed, they often lack long-term stability. Investment decisions are complex and require careful consideration of multiple factors.
First, fundamental analysis is the cornerstone. Investors should thoroughly understand a project’s fundamentals—team background, technical strength, business model, and market potential. They should also assess the project’s industry standing, competitive advantages, market trends, macroeconomic conditions, and regulatory developments. These factors help investors better anticipate market movements and make informed decisions.
Although crypto markets are influenced by short-term volatility, projects with strong fundamentals and promising outlooks are more likely to deliver substantial returns over time. Investors must stay patient, avoid being swayed by temporary fluctuations, and maintain confidence in the long-term value of their investments.
A bull market has emerged this year. As an industry insider, what are your views on this year’s crypto market and the overall development of the Web3 industry?
This year, the crypto market has shown remarkable resilience, indeed entering an exciting bull run. Not only have major cryptocurrencies like Bitcoin and Ethereum surged, but the broader market has experienced significant growth. The emergence of numerous new projects has injected tremendous vitality and created abundant investment opportunities. Rapid technological progress and widespread user participation have been key drivers of this bull market.
The development of the Web3 industry is equally noteworthy. This year, we’ve seen many blockchain-based Web3 applications maturing. Across finance, art, entertainment, and social media, Web3 continues to demonstrate vast potential.
Evolving regulations and increased institutional participation have also fueled market growth. More countries are adopting open and supportive stances toward crypto and blockchain, establishing clearer regulatory frameworks to ensure healthy development. Meanwhile, institutional inflows bring not only capital and resources but also enhanced market stability and maturity.
In your opinion, what is the biggest barrier to cryptocurrency adoption? How can companies like CoinEx help overcome these obstacles?
In my view, the main barriers to crypto adoption are threefold: technical complexity, regulatory uncertainty, and public awareness and acceptance.
First, technical complexity remains a major hurdle. For many newcomers, understanding blockchain technology, wallet management, and trading operations is highly challenging. CoinEx is committed to lowering these barriers by offering intuitive products and services that simplify entry into the crypto world.
Second, regulatory uncertainty hampers adoption. Differing policies across countries create user concerns. CoinEx proactively collaborates with global regulators to ensure compliant operations. Through transparent practices and robust security measures, we provide a safe and reliable environment, strengthening user trust in crypto.
Third, public awareness and acceptance still need improvement. Many people harbor misconceptions or lack sufficient knowledge about crypto. CoinEx conducts education and outreach through various channels, helping users understand crypto and its underlying technology. We regularly host online and offline events, publish educational content and market analysis reports, and equip users with up-to-date industry trends and investment knowledge.
Moreover, I emphasize the importance of trust in earning user confidence. Trust must be built on solid ground through the right approach. Users judge platforms based on safety, professionalism, ease of use, and reliability—the very areas CoinEx has focused on for years, and will continue to prioritize. If more companies choose honest operations, deliver genuinely valuable and differentiated products and services, and commit to long-term ecosystem development, they will gradually earn user trust and recognition—driving the long-term growth and adoption of cryptocurrency.
Yang Haipo’s journey exemplifies the evolution from a technical expert to a global crypto exchange leader. Guided by innovation, strategic decision-making, and user-centricity, he has built CoinEx into a leading platform. Amid challenges and market shifts, Yang’s emphasis on integrity, compliance, and long-term value creation has kept CoinEx at the forefront. Looking ahead, he remains committed to expanding CoinEx’s ecosystem while maintaining clarity of vision and resilience in navigating the complexities of the crypto landscape.
Running an exchange is challenging; sustaining success over the long term is even harder. Especially in the volatile crypto industry, CoinEx’s unwavering commitment to doing the right things for the long run—creating value for the industry, users, and society—makes its rise inevitable.
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