Interview with CoinEx CEO Yang Haipo: The Full Upgrade of Platform Token CET and CoinEx Ecosystem Development
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Interview with CoinEx CEO Yang Haipo: The Full Upgrade of Platform Token CET and CoinEx Ecosystem Development
CoinEx aims to make "cryptocurrency trading simpler," enabling every user to quickly find the features they need and easily complete each cryptocurrency transaction in the shortest possible time.
Navigating Web3 tides with focused insights1. Recently, CoinEx has rolled out a comprehensive revamp of the $CET information page, upgraded its products and services, and launched the CoinEx ecosystem. How would you define CoinEx in this new phase of development? And what role does the platform token $CET play within the CoinEx ecosystem?
The crypto industry is still in its early stages, with intense competition across various sectors—especially in trading, where market dynamics and fierce rivalry pose significant challenges for businesses. Against this backdrop, CoinEx has not only faced numerous competitors but also actively shaped its unique identity to address homogenization in the sector. This requires not only strong product design capabilities but also deep insights into industry trends and user needs.
First and foremost, we remain user-centric. From the initial stages of product design, we start from the user's perspective, thoroughly understanding their needs and pain points. Through data analysis and user feedback, we continuously refine and iterate our products. These efforts aim to enhance user experience, earn market recognition, and secure long-term user loyalty. We believe that only by meeting users’ real needs can we gain their trust and support.
Secondly, to meet diverse user demands for products and services, we maintain a commitment to innovation and stay at the forefront of industry developments. We strive to provide users with faster, more comprehensive, in-depth, and valuable industry insights. These resources not only support users’ investment decisions but also help them better understand market trends and dynamics, enhancing their investment competence and confidence.
CoinEx always places user experience at the top of its priorities. Our goal is to help users worldwide easily enter the crypto world. Decentralized blockchain technology is inherently designed for public benefit, and CoinEx is dedicated to eliminating barriers and lowering entry thresholds globally. We act as a bridge connecting ordinary users to the crypto world, serving as their gateway into this space. We enable users to “simply” complete every crypto asset transaction, effectively reducing both transaction costs and psychological burdens. Therefore, we focus intensely on product and user experience, striving to deliver intuitive, convenient, and efficient features so that every investor can share in the opportunities of this promising era.
For example, on CoinEx, users enjoy a simple and low-barrier trading process. Our innovative AMM (Automated Market Maker) feature allows users to participate in market making with as little as 200 USDT equivalent in assets—enabling even regular users to become market makers and earn attractive returns. Additionally, our product team continuously optimizes and upgrades futures trading functionality, ensuring global users can easily master and leverage derivatives to increase profit potential.
Beyond enriching product features, we adhere strictly to our “good, fast, complete” listing strategy. Today, CoinEx boasts a mature listing system, with over 1,200 high-quality tokens and more than 1,700 trading markets live. This offers users broad choices, allowing flexible trading based on individual investment strategies and risk preferences. Going forward, we will continue high-quality listings, focusing on value discovery in projects and curating more innovative and promising digital assets to help users seize opportunities amid market volatility.
By continuously improving product quality and user experience, CoinEx aims to become a trusted trading platform, helping each user succeed in crypto asset trading and achieve wealth growth. We believe the future of crypto belongs to every bold innovator and explorer, and CoinEx will do everything possible to pave the way and support users toward a brighter investment future.
The CoinEx platform token $CET serves both as a key credential for the growth of the CoinEx ecosystem and a core instrument for rights and privileges within it. We are preparing to launch a series of new product functions closely tied to $CET.
2. How does CoinEx plan to strengthen user confidence and attract more potential users?
First, expanding existing $CET utility scenarios: an upgraded $CET benefits framework is under research and expected to be fully released in September.
Second, continuous empowerment of $CET-linked products: enriching $CET’s utilities and use cases further enhances its functional and intrinsic value.
Third, ongoing $CET buyback and burn program: After sustained buybacks and burns, $CET has reached full circulation status. As both CoinEx’s native token and a vital value-transfer instrument within the CoinEx ecosystem, $CET benefits from a transparent mechanism. According to its value agreement, CoinEx allocates 20% of daily trading fee revenue to repurchase $CET, which is then fully destroyed at the end of each calendar month. This buyback-and-burn process will continue until the total supply of $CET reaches zero. Since its launch, $CET has been distributed through airdrops, global market expansion, team incentives, and trading fee rebates. Through this consistent buyback and destruction mechanism, the circulating supply of $CET gradually decreases, increasing its scarcity and long-term value while avoiding potential manipulation risks associated with quarterly burns. Daily buybacks contribute to a stable upward price trend, giving investors confidence to hold $CET securely and grow wealth alongside the CoinEx exchange. These measures collectively strengthen user confidence in $CET’s future.
3. Beyond current utility scenarios, what specific steps will CoinEx take to further empower $CET? Can you elaborate?
CoinEx will continue to expand $CET’s utility landscape, including a suite of $CET-value-added products such as: CoinEx Dock—the IEO platform assisting early-stage projects with fundraising and promotion; $CET Staking—a secure and efficient on-chain staking product for users; CoinEx Mining—a service enabling token staking to earn airdrop rewards; and financial products like CoinEx Earn and CoinEx Collateralized Lending, designed around diversified financial services to meet users’ short-term liquidity and financial needs. These offerings will broaden $CET’s utility and privilege scenarios, further empowering its functional and value proposition. Moving forward, CoinEx will continue aligning with market realities to offer $CET holders a wider range of financial and service solutions, meeting rising demand for diversified investment options. Since its inception, $CET has already delivered tangible value and convenience to millions of holders across over 200 countries and regions. Whether through the steadily improving CoinEx ecosystem user benefits system or upcoming $CET-integrated services, $CET remains a critical credential across application, business, and privilege scenarios within the entire CoinEx ecosystem. In the future, the VIP benefits system will also evolve in response to market demand. As the CoinEx ecosystem deepens and expands, CoinEx is committed to sharing the growth dividends of its ecosystem—and the broader industry—with over 10 million global users.
4. Given the empowerment plans and future initiatives for $CET, how do you view its future trajectory and market capitalization?
It's difficult to predict market cap and price movements precisely, as many factors influence the market, and valuations are ultimately the result of these combined forces—we cannot generalize. However, $CET’s future to some extent reflects the future of the CoinEx ecosystem. The next strategic priority for CoinEx will be advancing the ecosystem. We will continue expanding our ecosystem footprint, diversifying financial applications and investment scenarios, and inviting more participants to co-build and co-empower the ecosystem. Thus, when evaluating $CET’s future, we must objectively assess the trajectory of the CoinEx ecosystem. Looking back, since its founding in 2017—seven years ago—CoinEx now supports 18 languages, operates in 200+ countries and regions, lists 1,200+ trading tokens and 1,700+ markets, and serves over 10 million registered users globally. Through team effort and user support, we’ve evolved into an ecosystem encompassing an exchange, wallet, public chain, charity foundation, and blockchain explorer. Over the past seven years, CoinEx transformed from a single exchange into a full-fledged ecosystem, witnessing countless shifts and cycles across the industry. For the next seven years, rather than just discussing $CET or CoinEx, it’s more about our vision for the industry. And personally, I am highly optimistic about its future.
5. Since $CET in many ways represents the future of the CoinEx ecosystem, could you briefly introduce CoinEx’s ecosystem map and its future development goals?
In 2024, CoinEx established a comprehensive ecosystem development roadmap, including: the trusted global crypto asset exchange CoinEx, the secure cryptocurrency wallet CoinEx Wallet, the smart contract chain CoinEx Smart Chain (CSC), the blockchain explorer CoinEx Explorer, and the non-profit blockchain charity CoinEx Charity.
The CoinEx ecosystem aims to provide professional financial services and technical support to meet user needs in crypto trading, asset management, and blockchain exploration. CoinEx started as an exchange and spent seven years evolving into a full ecosystem—serving more users, more language markets, and offering increasingly diverse financial products and services. Over 10 million registered users worldwide are now able to directly benefit from this wave of technological finance. This evolution reflects CoinEx’s greater sense of social responsibility and higher corporate values.
Going forward, the CoinEx ecosystem will further enhance security, technology, product offerings, and operations to deliver efficient, convenient, secure, and comprehensive services to all ecosystem participants. We are committed to fulfilling our mission of “Making the World Better Through Blockchain,” enabling more people to benefit from the innovations brought by Web3 technology.
II. User Questions
1. What security measures have been implemented to protect $CET and its market value?
CoinEx is a global cryptocurrency exchange supporting over 1,200 cryptocurrencies and 1,700 trading pairs, serving over 10 million registered users. The platform provides a professional and convenient cryptocurrency trading environment.
$CET is CoinEx’s native token. A portion of $CET is held by the company for purposes such as team incentives and marketing campaigns. CoinEx does not sell these $CET tokens on the open market. This demonstrates our confidence in the long-term development of $CET and CoinEx, and reflects our commitment to users. Furthermore, CoinEx implements multiple security measures to safeguard the integrity of all user assets on the platform, including $CET.
As a leading global cryptocurrency exchange, CoinEx prioritizes security above all. We were among the first in the industry to adopt Merkle Tree audits to prove 100% reserve backing. Last year, we launched a dedicated asset security page, representing a comprehensive upgrade to our security infrastructure.
User safety remains CoinEx’s top concern. We protect your assets through self-developed offline storage systems, multi-signature protocols, emergency response plans, cold and hot wallet separation, real-time monitoring, and security alerts—all designed to minimize the risk of theft. We’ve also established a Shield Fund to protect user assets in case of unforeseen risks. Additionally, we have formed a Security Committee and dedicated security team responsible for rigorous monitoring and risk assessment, enabling timely identification and response to potential threats.
Beyond internal safeguards, we’ve partnered with leading cybersecurity firm SlowMist to strengthen our defenses. Leveraging expert knowledge, we access the latest industry intelligence and protective strategies to ensure system integrity. By collaborating with top-tier security firms, CoinEx builds an impenetrable defense fortress. While we implement robust protections, we also emphasize that users should strengthen self-protection—using strong passwords, changing them regularly, and safeguarding credentials to prevent leaks. Upholding our user-first philosophy, we will continue optimizing and upgrading our security systems to reinforce this protective barrier.
2. GameFi has been one of the few sectors without notable gains this year, yet many institutions are increasing investments in gaming. Does CoinEx consider integrating $CET into game-related development plans?
From a developmental standpoint, market trends are dynamic. Objectively speaking, the gaming sector features mature operational models, rich application scenarios, and a solid user base—making it a favored direction for many crypto projects and institutions. While CoinEx currently has no specific plans to enter the gaming space, and $CET’s empowerment roadmap does not include detailed gaming deployments, expanding and broadening $CET’s application scenarios remains one of our key goals for the next phase. As the CoinEx ecosystem matures and grows, the potential use cases for $CET will naturally increase. Currently, $CET is primarily used within the CoinEx exchange and on the CSC public chain. As CoinEx’s platform token, $CET symbolizes the growth and development of the entire CoinEx ecosystem. Our mission is to make cryptocurrency accessible and digital asset trading simpler and more convenient for everyone. Should the crypto space mature further, the CoinEx ecosystem may introduce corresponding initiatives to adapt to evolving market conditions. Our focus is on building a robust infrastructure that supports both new and experienced users entering the crypto world. As blockchain technology and cryptocurrencies continue advancing across industries, we may see $CET applied in increasingly diverse contexts. So while there are no concrete plans today, the outlook for $CET remains promising as its utility expands.
3. Do you plan to list $CET on other exchanges anytime soon?
$CET is not only CoinEx’s platform token but also a key circulating instrument across numerous application scenarios within the CoinEx ecosystem. Regarding cross-exchange listings, we currently have no plans to actively list $CET on other platforms. Rather than pursuing external collaborations, we prefer to focus on developing the CoinEx ecosystem internally. Our long-term strategy centers on expanding the CoinEx ecosystem, enriching $CET’s use cases, and thereby enhancing its intrinsic value. This approach is guided by a firm commitment to prioritizing users’ actual needs and fundamental interests, laying a solid value foundation for a broader base of $CET holders. As the CoinEx ecosystem matures, any future decisions regarding $CET will place even greater emphasis on maximizing user benefits and ensuring the long-term sustainability of $CET. Both the development of $CET and the CoinEx ecosystem, as well as the broader crypto industry, remain in relatively early stages—we firmly embrace a long-term mindset.
4. With the upcoming bull season approaching, how will the team enrich the ecosystem, attract users, and create opportunities for holders?
The goal of the CoinEx ecosystem remains to continuously improve products and services to meet the diverse trading and investment needs of users across more countries and regions. Ahead of the upcoming bull season, we will continue optimizing the CoinEx ecosystem through measures including, but not limited to:
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Enhanced User Experience: Improving the platform’s UI and trading experience will make it easier for both new and existing users to navigate. This may include intuitive navigation, advanced trading tools, and educational resources for beginners.
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Expanded Token Listings: Introducing a wider range of cryptocurrencies and tokens can attract different types of traders and investors. Highlighting promising projects and providing liquidity for new tokens can boost engagement.
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Marketing Campaigns: Launching targeted marketing efforts via social media, blockchain events, and influencer partnerships can raise platform visibility and attract new users.
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Community Engagement: Building a strong community around CoinEx through forums, social media, and AMA (Ask Me Anything) sessions fosters loyalty and encourages organic, user-driven growth.
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Security: We will continue strengthening fundamentals, maintaining platform transparency, implementing 100% reserves, honoring user trust, and ensuring complete peace of mind regarding asset security within the CoinEx ecosystem.
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Product Optimization: In addition to the suite of $CET-value-added products already in development—such as CoinEx Dock, CoinEx Mining, $CET Staking, CoinEx Earn, and CoinEx Collateralized Lending—we will continuously refine product mechanisms, develop new features and services, and deliver more comprehensive, professional crypto asset solutions. Our goal is to make “crypto trading simpler”—helping every user quickly find the tools they need and effortlessly complete every transaction.
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